Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
#1 University in Europe: Join Europe’s largest private university with more than 100,000 students
Digital, Flexible, 100% online: We offer outstanding, innovative digital learning materials and a great online environment for success in your studies wherever you are with online exams 24/7.
Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Scholarships available: Depending on your situation, motivation, and background, we offer scholarships that can reduce your tuition fees by up to 75%.
MBA in Marketing
Design successful branding.
Your door to the business world
You will head international marketing and advertising campaigns and work with partners, colleagues, and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.
This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer lifetime value through an understanding and knowledge of long-term customer loyalty.
A short overview of your study
Degree: Master of Business Administration (MBA)
Credits: 90 ECTS
Start of study: Anytime (no fixed start date or enrolment deadlines)
Study duration: a standard period of study: 18 months. Different time models possible
Study model: Online study including online exams 24/7
Why it’s worth studying at IU
Study online & flexibleWherever, whenever: With our digital learning materials and our on-demand online exams, we bring the lecture hall to your home.
Develop your international careerOur courses are taught in English, the course contents are tailored to work in an international environment.
Triple financial advantageSave on tuition, profit from lower living expenses, and be able to work alongside your study.