MBA in Marketing


Program Description

An increasingly competitive world

In an increasingly competitive world, it is essential that professionals in the market area improve their techniques to achieve business success. The new relationships between companies and the environments in which they operate, as well as the emergence of increasingly demanding customers, are some of the aspects that demand greater preparation from the market manager in the elaboration of strategies and in the planning of actions.

The MBA MBA in Marketing aims to prepare managers to work in the areas of marketing and strategy, enabling them to meet the demands of the 21st century. The content taught allows students to master marketing techniques and use them as an important management tool for companies operating in complex and changing environments.

Testimonials #liveead

Course objective

Train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, privileging the development of a current market vision that leads to efficient managerial decision making and the development of managerial attitudes compatible with the philosophy of focusing on the market , ethics and corporate responsibility.

Who is it for?

Aimed at graduates in any area of knowledge and entrepreneurs who work or need to deepen their knowledge in the area of marketing, aiming to expand their perspectives for analyzing business situations and decision making.


Experience with more than 2 years in the marketing area.

Why choose ESPM EAD?

Live classes

Only at ESPM, all digital classes in all disciplines are held live, with a scheduled day and time.

Academic experience

ESPM professors, as well as in our face-to-face courses, have academic experience and also in the executive environment.

Interaction with the teacher

During classes, students can interact with the teacher live on the platform, answering questions and actively participating in the class in real time, simply by activating their camera and microphone.

Customize your schedules

If you prefer or are unable to participate in the live broadcasts, you can still watch the recordings of all classes, which are available on the system for the duration of the course. Thus, you customize your class schedules according to the needs of your schedule.

All lessons are recorded

Even when participating in the live broadcast, the recordings of each class still remain available in the system for review or consultation by the student until the end of the course.

Assessments directly with teachers

All activities and assessments are applied directly by the teachers of each discipline, and not by monitors or intermediaries, a practice that is common in the market.

What you will learn

The grid of disciplines is based on a curriculum that encompasses the main market aspects, culminating in the elaboration of a marketing plan, in which the student applies the theoretical and practical knowledge built in the classes.

The course has a workload of 540 hours, composed of the following subjects:

  • Fundamentals of Marketing
  • Strategic marketing
  • Big Data and Business Intelligence
  • Marketing Research
  • Consumer behavior
  • Neuroscience Applied to Marketing
  • Product and Branding
  • Service Marketing
  • Relationship Marketing, CLV and CRM
  • Management of Marketing and Trade Channels
  • Integrated Communication Management
  • Digital marketing
  • Price Management
  • Metrics in Marketing
  • People Management and Management Skills
  • Fundamentals of Financial Management
  • Finance Applied to Marketing
  • Innovation
  • Business Games (Markstrat or Simulator)
  • Applied Completion Project (PCA)

When happens?

Web conferencing classes will be taught live on Mondays and Wednesdays, from 8/31/2020, from 7:30 pm to 9:30 pm, and allow for a more effective and real-time interaction between students and the teacher. If the student is not available to participate in the web conference at the specified time, the student can access the recording of the class later in the Virtual Learning Environment (VLE). Classes are available on the platform until the end of the course.


7:30 pm to 9:30 pm


7:30 pm to 9:30 pm

How are the live EAD ESPM assessments?

Assessments and final grade in each discipline

The final grade of each discipline is obtained by carrying out the activities proposed by their respective teacher. These activities will be delivered online, through the virtual learning environment, Canvas.

To obtain approval in each discipline, the student must, at the end of the period, obtain a minimum final grade of 7.0 (seven) and not exceed the established limit of 25% (twenty-five percent) of absences per discipline. In ESPM's Live EAD, non-publication of the discipline's activities is considered missing.

Course Conclusion Paper (TCC) or Applied Conclusion Project (PCA)

At the end of the course, the student must complete a Course Conclusion Work (TCC) or an Applied Conclusion Project (PCA), depending on the pedagogical model established by each course. This work will be submitted to an examining board composed by the coordinator and some teachers of the course in question.

For this, it is necessary for the student to attend one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.

More info here.

Last updated Aug 2020

About the School

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, ... Read More

Com mais de 65 anos de história, a ESPM é referência brasileira em comunicação, marketing e gestão no ensino superior, com DNA de inovação e tecnologia presente em todos os processos de aprendizagem, formando profissionais preparados para o futuro. Read less
São Paulo , São Paulo , São Paulo , Rio de Janeiro , Rio de Janeiro , Porto Alegre , Florianópolis + 6 More Less