MBA in Marketing (16 Months Online)

General

Program Description

Marketing is about meeting human and social needs in a profitable manner. It is an exciting field of business that is well suited for people who are creative, analytical, and like to work in a fast-paced work environment. This is also a very challenging area of business where professionals and the management have to devise marketing strategies and plans to ensure that the most number of people are able to be influenced to purchase the product or the service the company is offering to its customers.

The market is full of competing companies, products, and services. The purchasing decision is influenced by several factors. Emotional factors such as the perception of trust and honestly are as important as the perceived quality of the product or service. Brand management is an essential element of Marketing and we are aware of how well-established brands can influence customer purchasing decisions. This program will expose you to several such case studies on brands and overall marketing so that you learn hands-on marketing concepts during the program.

The program has been designed and is taught by experts in Marketing and the objective of the program is that you gain a thorough understanding and skill development in the area of marketing, especially keeping the latest technology in view. The program will also provide intensive training in market research and marketing communication.

The Rushford MBA in Marketing will prepare you to be a business leader who is trained to apply the principles of marketing to business situations. There is an intense focus on strategic thinking, planning, and execution so that the skills can be applied in real-time at your workplace. There is also a focus on digital marketing as an important means of marketing in today’s business world.

digital marketing, seo, google

Courses Overview

The Rushford Online MBA program in Marketing is comprised of a total of 27 courses and each course lasts approximately 2-3 weeks. Each course is comprised of 2-4 ECTS credits. Students must complete 18 core courses, 5 out of the 9 Elective courses, and a capstone project to earn a total of 138 ECTS for becoming eligible for the MBA in marketing award.

  • Managerial Economics 
  • Managerial Skills
  • Accounting for Financial Reporting 
  • Accounting for Managerial Decisions 
  • Business Analytics 
  • Financial Management 
  • Operations Management: Productivity & Quality 
  • International Business Environment 
  • Leadership and Managing Human Capital 
  • Marketing Management 
  • Financial Statement Analysis 
  • Corporate Social Responsibility, Ethics & Law 
  • Strategic Management: Integrating the Enterprise (Elective) 
  • Sales Management (Elective) 
  • Organizational Behaviour (Elective) 
  • Business Communications (Elective) 
  • Business Law (Elective) 
  • Marketing Strategy 
  • Brand Management 
  • Marketing Communications
  • Pricing 
  • Marketing Research 
  • Consumer Behaviour 
  • Advertising 
  • Pricing Strategy (Elective) 
  • Selling Strategy (Elective)
  • Internet Marketing Strategy and Analytics (Elective) 

Careers & Outcomes

Marketing is an excellent function to be in since its relevance continues in any stage of economy or company performance. As the needs of the customers change, marketing endeavors need to be modified and applied to the changed circumstances. While there are on-going requirements for marketing, there are special situations that require a highly sophisticated marketing approach from the companies.

Within the field of marketing, there is significant specialization in various segments such as advertising, communication, public relations, market research, brand management, pricing, and digital marketing. This allows graduates to enter their area of interest and further specialize in the job. Senior managers and executives who would like to further enhance their core knowledge of marketing fundamentals along with a full MBA program are highly suited for this program as well.

Rushford offers avenues for networking, internships, industry mentors, site visits, and other opportunities for overall student experience and learning.

Eligibility

Rushford maintains very high standards for students who enter our academic programs. For all MBA programs, the following criteria need to be met before admission is offered to a prospective student.

Qualifications

Bachelor’s Degree or an equivalent recognized academic title in any discipline.

Qualifications Waiver

For students who don’t have a Bachelor’s Degree, Rushford uses Recognition of Prior Experience (RPE). Rushford generally utilizes over 3 years of relevant experience in a significant role for waiver of Bachelor’s Degree. 

Proficiency in English

Evidence of Proficiency in English

  • IELTS 6.0+ or
  • PTE 50+ or
  • TOEFL 550+ or
  • Any other proficiency test that was taken in the last 2 years

English Proficiency Waiver

The English proficiency test is waived for the following candidates:

  • Native English Speakers or
  • Applicants having completed their schooling in English (i.e. High School Diploma or IB) or
  • Applicants having completed their undergraduate degree in English in an English speaking country or
  • 2 Years of work experience in a setting in which English is the primary language of work

Accreditation

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EduQua Certified Swiss Institution

Rushford Business School through its parent school (James Lind Institute) is certified by EduQua, a Swiss quality label for further education institutions.  EduQua is an accreditation body recognized and supported by the Swiss Confederate Government.

EduQua is the first quality certification for public and private educational institutions in Switzerland and is recognized, supported, and endorsed by the following organizations:

• Swiss Federal Government
• Swiss Conference of Cantonal Ministers of Education (EDK)
• State Secretariat for Economic Affairs (SECO)
• Swiss Conference for Professional Training department (SBBK)
• Swiss Association of Employment Departments (VSAA)
• Swiss Federation for Adult Learning (SVEB)

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Accreditation Council for Business Schools and Programs

Rushford Business School through its parent school (James Lind Institute) is a member of the “Accreditation Council for Business Schools and Programs (ACBSP)

ACBSP is the only global accrediting body, which accredits business programs at the associate, baccalaureate, and graduate degree levels worldwide since 1988. Rushford Business School is part of a membership that extends to more than 60 countries. ACBSP members are amongst the best educators in their respective fields, interested in learning innovative teaching methods, improving the delivery of business education programs, and creative value for their students.

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Swiss Higher Educational Institution

James Lind Institute is an approved post-secondary higher educational Institution with the authority to award private degrees in Switzerland. The institute is registered in the Canton of Geneva, Switzerland under the UID CHE-255.747.977.

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International Council For Open & Distance Education (ICDE), Norway

James Lind Institute is a proud member of the prestigious International Council for Open & Distance Education. ICDE has consultative partner status with UNESCO and shares UNESCO’s key value – the universal right to education for all. ICDE further derives its position from the unique knowledge and experience of its members throughout the world in the development and use of new methodologies and emerging technologies.

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International Organization For Standardization (ISO) 9001:2015 Certified

James Lind Institute (JLI) is fully accredited by the AMERICAN BOARD OF ACCREDITATION SERVICES (ABAS) as per ISO 9001:2015 standards for providing Training & Education Programs related to healthcare and allied sectors.

Last updated Oct 2020

About the School

Rushford Business School is the official name of the Business School of James Lind Institute, Gevena, Switzerland. The school offers higher degree programs in Business and Management. We are also uniq ... Read More

Rushford Business School is the official name of the Business School of James Lind Institute, Gevena, Switzerland. The school offers higher degree programs in Business and Management. We are also unique in our offering of several MBA programs with technical specializations and we continue to add more technical specializations as we keep growing. Our 100% online programs are well suited to students from all over the world who would like to receive a high-quality education from a premier European Business School at an affordable tuition fee. As part of the JLI global institution, we leverage the networks, knowledge, experience and geographic spread to the advantage of our students. Read less