The two-year Executive Master Degree program in Digital Business creates experts capable of leading the organizational transformation resulting from the digital revolution to success.
Participants in the Master’s course organized by MCI and the Investment Punk Academy learn how to successfully manage the effects and principles of the digital revolution and actively influence the process of organizational transformation.
The content and organization of the course have been designed to meet the specific requirements and needs of professional decision makers. The innovative blended learning concept applied by MCI combines synchronous and asynchronous learning phases with on-campus classes. This guarantees a maximum of flexibility regarding both time and location.
In principle, the program accepts individuals with
- an academic degree at the Bachelor’s level at least or
- a minimum of two years’ relevant professional experience.
Additionally, applicants are required to provide proof of sufficient knowledge of the English language. Relevant evidence must not be older than three years and may include certificates issued for the completion of any one of the following examinations:
- TOEFL (minimum score of 92)
- IELTS (minimum score of 6.5)
The admission procedure is designed to determine your suitability for the program and is divided into two parts:
- online application with CV and essay on medium-term career goals
- proof of adequate command of English
- personal interview
The Executive Master Degree program in Digital Business provides comprehensive knowledge to develop and manage digital business models.
The topics covered by the post-graduate MBA course include online marketing, data science, machine learning, blockchain technology, IT security, data management, and data protection. The complementary English-language module in Digital Business has a strong international focus and discusses exemplary new economy business models and their conditions for success.
A large part of the course consists of online or mobile learning sessions. Synchronous and asynchronous e-learning elements and compact on-campus classes are combined in an innovative approach, also referred to as blended learning. This concept ensures a maximum of flexibility regarding both time and location. Much of the program is taught via the highly modern and innovative MCI online learning environment and the Investment Punk Academy. In addition, there are two to three on-campus courses per semester. These are usually held between Thursday and Saturday and give students the opportunity to network, attend lectures, and master group challenges. Courses are planned to take place in Innsbruck, Vienna, Frankfurt, Munich, and Berlin.
Fundamentals of Business Administration
- Strategic Management
- Fundamentals of Accounting
- Investment & Finance
- Strategic & Operational Management Control
- Human Resource Management
- Innovation Management
Fundamentals of Digitalization & IT
- IT Governance & Legal Bases (e.g. GDPR)
- Databases & Data Storage
- Analytics: Data Evaluation & Visualization
- Web-Based Services
- Smart Technologies & the Internet of Things
- Digitalization Trends & Dimensions
- Business Models (Traditional vs. New Economy)
- Entrepreneurship & Business Planning
- Data Management, IT Security & Intellectual Property
- Human Resource Development & Leadership
- Management: Finance, Human Resources, Marketing
- Ethics & Responsibility
Digital Business (in English)
- Organization & Culture
- Teams & Diversity
- Human Resource Development & Coaching
- Agile Leadership
- Work & Organizational Psychology
- Theories of Perception & Cognition
- Decision-Making Processes & Theories
- Communication, Negotiation & Conflict Management
Supervised Master’s thesis and complimentary seminars; Final examination by a committee
In the final phase of the program, students are required to write a Master’s thesis that meets the highest of academic standards. The subject is determined by an issue encountered in the student’s own organization or professional environment.
Upon completion of the Executive Master’s program, graduates are awarded the internationally acknowledged title of a Master of Business Administration (MBA).
Our graduates profit from our strong network of recognized lecturers from science, business, and society, even beyond their studies. The exchange with international students also improves their own network and creates international acceptance for the benefit of all our students.
Accreditation by the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the award of the Premium Seal by the Foundation for International Business Administration Accreditation (FIBAA) are testimony to the high quality standards and international standing of this program and respective degree.