Digital companies need professionals with a specific and multidisciplinary training, who are agile and flexible and able to adapt to changes in liquid and very fast environments such as technology-based companies and the Internet.

The MBA Online in Digital Business aims to train professionals with specific training capable of managing digital companies and lead change in traditional business. This training program covers all areas of knowledge specific to the management of technology companies, adapting to the characteristics of the digital world, where innovation and change are decisive for the future.

At the end of the online MBA in Digital Business you will understand how a digitized company works and you will be able to manage and organize it to design growth strategies, acquiring solid knowledge about business models and organization, strategic and financial planning, inbound

What will I learn?

At the end of the Online MBA - Master in Digital Business you will be perfectly capable of:
  • Direct and manage a digital company.
  • Transform a traditional company.
  • Incorporate innovation, technology and automation into your value chain.
  • Analyze and study the strategies and business models for technological and digitalized companies.
  • Know the legal aspects associated with this market.
  • Integrate innovation: fintech, edtech, growth strategy, open innovation.
  • Apply the most appropriate technologies: Mobile, Machine Learning, IoT, 3D, etc.
  • Attract, capture and retain talent by implementing an organizational culture 4.0.
  • Apply agile methodologies and new organizational models.
  • Direct and motivate high performance teams using the Corporate Entrepreneurship.
  • Use the most appropriate digital marketing and sales strategies.
  • Incorporate electronic commerce and all distribution channels into operations.
  • Apply Communication and Public Relations and Social Media Optimization techniques.

Who is it for?

The Master MBA Online in Digital Business Management and Internet provides training specifically oriented to the following profiles:
  • Professionals and freelancers who want to take their companies to the digital world.
  • Executives and professionals who not only want to digitally transform their organizations but want to lead them.
  • Managers who want to recycle their training and incorporate new trends in the management and organization of companies and business models.
  • Companies that want to gain a competitive advantage through Innovation and Change.
  • Young graduates who pursue the power to develop their professional career in the world of Internet and new technologies.
  • Professionals who want to make an Online MBA Master adapted to the current reality.


The structure and subjects of the MBA Online in Digital Business is organized as follows:

Module 1. Lean Startup

  • Lean Startup and Customer Development I
  • Customer Development II and Business Model
  • Minimum Viable Product
  • Masterclass: Lean Startup Success Story
  • Masterclass: Success Story Innovation

Module 2. Business strategy

  • Digital CEOs and the new Strategic Management. Corporate Strategies UEN
  • Digital COOs. The direction of operations in digital contexts.
  • On innovation and digitalization. CDO, CIO and CTOs. Corporate Venturing.
  • Masterclass: The new rules of the game of the digital environment
  • Masterclass Executive: Corporate Venturing Strategies
  • Tech Masterclass: Cybersecurity

Module 3. Agile product development

  • Design Thinking
  • Problem Solving
  • Agile
  • Masterclass: Success case agile methodologies
  • Masterclass Executive: The essence of innovation lies in the definition of the problem
  • Tech Masterclass: Artificial Intelligence and Machine Learning

Module 4. HR

  • Leadership and Motivation / Time Management
  • Team Management and People Selection
  • Remuneration and remuneration practices: Quotes
  • Masterclass: The new HR Startups for the recruitment of digital talent
  • Masterclass: The challenge of HR for 2020 is to favor digital competencies

Module 5. Marketing Plan and its integration in the digital strategy

  • Marketing as a Key Driver
  • The new direction of marketing - CMO
  • Marketing Plan and its integration in the digital strategy
  • Executive Masterclass: Jordi Pi Methodology
  • Tech Masterclass: Industry 4.0, the relationship between machines and man

Module 6. Product Market Fit

  • Phases Product: Development, Launch and maturity, decline
  • Product Team and Product Plan
  • Digital Products: Web, Apps, Management of digital projects
  • Masterclass: The person as the first prototype
  • Masterclass: Keys and creativity for the communication of new products or Content Maps

Module 7. Clients and Marketing

  • Sales Principles
  • Sales, negotiation, presentation and storytelling techniques
  • Sales and Distribution Plan
  • Masterclass: Diving in the needs of the client to achieve the authentic sale
  • Masterclass: Emotional intelligence to sell more

Module 8. Logistics

  • Distribution Plan in the company
  • Logistics and DropShipping
  • E-commerce logistics
  • Masterclass: Amazon success story
  • Masterclass: PC Components Logistics Plan
  • Tech Masterclass: Robotization and automation

Module 9. Marketing PULL

  • Inbound marketing: Marketing Advertising. The art of attracting customers
  • Attraction Marketing
  • Automation Marketing
  • Masterclass: Linkedin
  • Masterclass: Youtube
  • Masterclass Executive: How to execute and integrate Inbound strategies for new projects

Module 10. Finance and Accounting

  • Economy and Business
  • States and Economic Projections in the company
  • Management Accounting and Financial / Investment Analysis
  • Masterclass: How much is my company worth?
  • Tech Masterclass: The blokchain will change the economy as we know it today

Module 11. Marketing PUSH

  • Digital marketing
  • Ecommerce
  • Mobile Marketing
  • Masterclass: Advergaming
  • Masterclass: Lean Marketing
  • Tech Masterclass: Iot Data Science

Module 12. Investment and Financing

  • Valuation of business projects and Presentation to investors, Pitch Deck, Executive Summary
  • Sources of financing for companies
  • M
  • Masterclass: Analyzing an accelerator of companies when investing in a Startup
  • Masterclass: How I got my first investors in the project

Module 13. Analytics and UX

  • Business Analytics
  • Management models data driven and BI
  • Customer Experience
  • Masterclass: Within a Big Data system
  • Masterclass: Analytics in Talent Management
  • Tech Masterclass: Big Data

Module 14. Legal

  • The business vehicle
  • Commercial, Tax, Labor, Digital
  • Protection and Exploitation
  • Masterclass: Protection of intangibles: brand, software and algorithms
  • Masterclass: Legal challenges for digital transformation

Module 15. Release

  • The importance of growth. Business SpinOff to grow. Corporate Venturing. Corporate Entrepreneurship
  • Growth Strategy I. Growth, Strategy and Execution
  • Growth Strategy II. Equipment, Cash, and target model OKR. Growth levers
  • Masterclass: International Marketing / Online
  • Masterclass Executive: Geostrategy. International context

Module 16. International

  • International Markets
  • Organizational and Strategic Models for Internationalization / Legal and Finance for Internationalization
  • International Marketing / Online
  • Masterclass: How to start an international online marketing campaign and why
  • Masterclass Executive: Search for partners, partners, collaborators ... (Case of fast food company)
  • Tech Masterclass: Cloud Computing

Module 17. Search Engine Marketing - Search Marketing: SEO / SEM

  • Introduction to search marketing and keyword research
  • Seo on page
  • Seo off page
  • Masterclass: Success story
  • Masterclass: SEO for Wordpress

Module 18. PPC / SEM: Display, Programming and Remarketing

  • PPC / SEM on Display
  • Programmatic advertising
  • Remarketing
  • Masterclass: Display ad creator
  • Masterclass: Success story

Module 19. Social Media Strategy

  • Introduction and strategies of Social Media
  • Social Media Ads
  • Optimization of campaigns in Social Media
  • Masterclass: Social Media Tools
  • Masterclass: Success story

Module 20. Web Analytics - Google Analytics Basic

  • Web analytics, definition, properties and ecosystem
  • Google Analytics home and administration
  • Creation of segments and monitoring of campaigns / Events, customizable variables, profiles and filters
  • Masterclass: How to become Digital Analytics?
  • Masterclass: The measurement strategy

End of Master Project | MBA Online

* The syllabus and masterclasses may suffer modifications motivated by the update and improvement thereof.

You can also choose the MBA in Digital Business with intensification in Mobile Business or Digital Transformation or the Executive MBA for senior profiles.

Program taught in:
  • Spanish

See 13 more programs offered by IEBS - Escuela de Negocios de la Innovación y los Emprendedores »

Last updated January 7, 2019
This course is Online
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1125 hours
8,500 EUR
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