Introduction
The MBA Master in Marketing and Business Management will make you a leading leader in the commercial and marketing departments. The double degree will provide you with the global and strategic vision of a manager, as well as knowledge in the main areas of the business field such as marketing, finance, human resources, operations, commerce and sales, which will allow you to implement and formulate successful strategies based in the specific needs of each organization.
This double degree will train and enable you to respond to the demands of your customers, while you will grow the organization from the increase in sales and the attraction of potential buyers.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.
Who is it for?
The MBA Master in Marketing and Business Management is aimed at professionals who wish to improve their employment position and employability in the business context, mainly for those professionals who seek to lead teams in the main commercial or marketing departments of any company, turning opportunities of the market in competitive advantages for the organization.
goals
Detect, know and manage the main elements on which a global strategic analysis is based.
Develop a global and strategic vision that allows working in all departments of the company.
Teach the keys to direct human resources in the company or organization.
Learn to perform economic and financial evaluations to carry out different investment analyzes.
Analyze the marketing plan on which the strategic planning is based, deciding the most appropriate marketing channels.
Design, implement and monitor commercial initiatives of various complexities.
Direct commercial and marketing campaigns.
Prepare market research plans, analyzing them and exposing them properly to other departments.
Evaluate the competition to increase the added value of our corporate image.
Implement integral product strategies.
Learn to analyze the different markets, national and international, to adapt the marketing campaigns in each particular casuistry.
Master the main analysis tools, which will help raise the definition, implementation and monitoring of strategies that fit the needs and objectives of the organization.
Professional outings
The MBA Master in Marketing and Business Management gives you the knowledge and skills necessary to develop your career as:
Director of departments such as: Human Resources, Operations, Marketing, Finance and general management.
Commercial Director
Export Director
Expansion Director
Product manager
Country manager
Key Account Manager
Marketing Consultant
Curriculum
The Master in Marketing and Commercial Management is constituted by the following agenda:
Module 1. Planning and Strategic Management
Foundations of the Strategy
Strategic Objectives
The Strategic Process
Strategy formulation
Strategic Analysis (in the dynamics of business management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case Study
Module 2. Introduction to Accounting
Introduction to Accounting
The Accounting Method. The Accounting Cycle
The General Accounting Plan
Expenses, Purchases, Income, Sales. Accounting Periodization
Clients, Debtors and Public Administrations
Suppliers and creditors. Financial Accounts
Tangible and intangible assets
Amortizations, Asset Value Losses and Provisions
Stock and Criteria for your Valuation
The Net Worth
VAT
Corporation tax
Case Study
Module 3. Financial Management
Economic-Financial Structure of the Company
Economic and Financial Analysis
Cost and Benefit of the Company
The Cost of Short-term Financial Resources
The Cost of Long-Term Financial Resources
Selection and Hierarchical Evaluation of Simple Investment Projects
Short and Long Term Financial Planning
Self-financing of the Company and Dividend Policy
Case Study
Module 4. Negotiation Tools
Negotiation: Definition and Characteristics
Strategies and Main Types of Negotiation
Phases of the Negotiation
Negotiation Tactics: Development and Pressure
International negotiations
Collective Negotiations: Definition and Characteristics
Case Study
Module 5. Team Management
Work Teams: Contextual Aspects
Direct / Manage a Work Team
Empowerment: Achieve the Best of your Team and Collaborators
Direct your team with Efficiency: Strategies
Case Study
Module 6. Coaching
Coaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and Other Tools for Coaching
Case Study
Module 7. Practitioner in NLP
Introduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case Study
Module 8. Commerce
Theories of International Trade
The competitive advantage of the nations
World Trade Organization (WTO)
Economic Globalization and National Economies
International Negotiation and Foreign Trade in Spain
Case Study
Module 9. Marketing
Strategic marketing
Marketing
Integrated Communication Marketing
Sales Promotions
Quantitative Analysis in Commercial Decisions
Prices
Case Study
Module 10. Electronic Commerce
Introduction to eCommerce
New Technologies and Value Chain
Business management
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case Study
Module 11. Advertising
Introduction to Advertising
Fundamentals of Advertising
Campaign Development
Consumers and Advertising Psychology
The New Advertising
Case Study
Module 12. Supply Chain
Introduction to Logistics
The means of transport
Incoterms 2010
Foreign trade
Customs and Commercial Documentation
Logistics of the XXI Century
Spanish Logistics Sector
Case Study
Module 13. Labor Advisor in HR
Base Salary and Supplements
Withholdings and Assumptions
Affiliations and Social Security Contributions
Contracts and Suspensions
Benefits of Social Security
Labor Procedure and Negotiation
Temporary Employment Companies (ETT)
Prevention in Laboral risks
Case Study
Module 14. Corporation Tax
Elements of the Corporation Tax
Forecasts and Corrections
Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
Management of Tax and Withholdings, Income to Account and Fractional Payments
Case Study
Module 15. Commercial Taxation
Commercial Law
Exchange Law and Companies
Bankruptcy Law
Case Study
Module 16. Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case Study
Methodology
ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:
Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.
Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
Financing
The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:
Cash with debit / credit card.
Wire transfer.
Payment by installments, we finance your studies without entry or interest.
If you are a company, we have special financing conditions.
