MBA Master in Innovation and Entrepreneurship

The MBA Master in Innovation and Entrepreneurship will provide you with global knowledge about the main areas of the business field such as marketing, finance, human resources or provisioning, with special emphasis on promoting innovation, creativity and leadership in organizations .

In addition, you can acquire the necessary tools to start your own business, being able to control the entire process of implementation, execution and evaluation of it through the implementation of successful strategies focused on current organizations.

This double degree will enable you to practice as general manager or functional director of a large company, creating innovative strategies and successfully leading the work teams. Or, you will be able to launch your own product to market effectively controlling all stages of the project.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The MBA Master in Innovation and Entrepreneurship is aimed at those professionals who wish to improve their employment position and employability in the business context and / or who seek to implement successful business innovation in their organizations. It is also focused on those professionals who wish to train to manage and lead their own business project.

goals

• Detect, know and manage the main elements on which a global strategic analysis is based.
• Develop a global and strategic vision that allows working in all departments of the company.
• Align the company's strategy with the Human Resources Department for the proper management of talent and work teams.
• Facilitate the tools to design, develop and manage a new business idea.
• Enhance creativity and obtain innovative ideas and strategies that allow transforming the management and direction of the company.
• Develop and perfect management skills and techniques for managing human and material resources.

Professional outings

The MBA Master in Innovation and Entrepreneurship gives you the knowledge and skills necessary to develop your career as:

• Managing Director.
• Director of departments such as: Human Resources, Operations, Marketing, Finance, Commercial and Sales.
• Creative director.
• Innovation Team Manager.
• I D. Manager
• Participation in business empowerment projects.

Curriculum

The MBA Master in Innovation and Entrepreneurship is constituted by the following agenda:

Module 1. Planning and Strategic Management

1. Foundations of the Strategy
2. Strategic Objectives
3. The Strategic Process
4. Strategy formulation
5. Strategic Analysis (in the Dynamics of Business Management)
6. Development of the Strategy
7. Training and Implementation of the Strategy
8. The Balanced Scorecard (CMI)
9. Case Study

Module 2. Development and Entrepreneurship

1. Strategic Intelligence and Planning. Business plan
2. Lean Startup and Business Model Design
3. Crowdfunding, Crowdlending and Equity
4. Digital Marketing and Sales
5. Fiscal and Commercial
6. Finance for Entrepreneurs
7. Communication and Management Skills
8. Case Study

Module 3. Product Development

1. Design thinking
2. Problem resolution
3. Agile
4. Innovation Management
5. Value-added innovation
6. Project management of the innovative activity
7. Intellectual property
8. Product Launch
9. Case study

Module 4. Coaching

1. Coaching: Bases and Fundamentals
2. Types of Coaching and Coaching in Organizations
3. Coaching Process and Methodologies
4. Theoretical Framework and Other Tools for Coaching
5. Case Study

Module 5. Practitioner in NLP

1. Introduction to NLP
2. Presuppositions of NLP, Feedback and Objectives
3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
5. Submodalities, Hypnosis and Emotional Intelligence
6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
7. Case Study

Module 6. Team Management

1. Work Teams: Contextual Aspects
2. Direct / Manage a Work Team
3. Empowerment: Achieve the Best of your Team and Collaborators
4. Direct your Team with Efficiency: Strategies
5. Case Study

Module 7. Marketing

1. Strategic marketing
2. Marketing
3. Integrated Communication Marketing
4. Sales Promotions
5. Quantitative Analysis in Commercial Decisions
6. Prices
7. Case Study

Module 8. Electronic Commerce

1. Introduction to eCommerce
2. New Technologies and Value Chain
3. Business management
4. Advertising and marketing
5. Customer Service, Logistics and Payment Systems
6. Security Systems and Legal Aspects
7. Present and Future of eCommerce
8. Case Study

Module 9. Customer Analytics

1. Customer Analytics
2. Customer segmentation
3. Customer Value Management
4. Case Study

Module 10. Introduction to International Accounting

1. Introduction to accounting
2. Accounting in Spain
3. International Accounting Standards
4. financial statements
5. Case study

Module 11. Finance for Entrepreneurs

1. Introduction to finance
2. The dashboard
3. Investment and financing
4. Basic Tax Aspects
5. Case study

Module 12. Financial Management

1. Economic-Financial Structure of the Company
2. Economic and Financial Analysis
3. Cost and Benefit of the Company
4. The Cost of Short-term Financial Resources
5. The Cost of Long-Term Financial Resources
6. Selection and Hierarchical Evaluation of Simple Investment Projects
7. Short and Long Term Financial Planning
8. Self-financing of the Company and Dividend Policy
9. Case Study

Module 13. Labor Advisory in HR

1. Base Salary and Supplements
2. Withholdings and Assumptions
3. Affiliations and Social Security Contributions
4. Contracts and Suspensions
5. Benefits of Social Security
6. Labor Procedure and Negotiation
7. Temporary Employment Companies (ETT)
8. Prevention in Laboral risks
9. Case Study

Module 14. Corporation Tax

1. Elements of the Corporation Tax
2. Forecasts and Corrections
3. Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
4. Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
5. Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
6. Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
7. Management of Tax and Withholdings, Income to Account and Fractional Payments
8. Case Study

Module 15. Commercial Taxation

1. Commercial Law
2. Exchange Law and Companies
3. Bankruptcy Law
4. Case Study

Module 16. Commerce

1. Theories of International Trade
2. The competitive advantage of the nations
3. World Trade Organization (WTO)
4. Economic Globalization and National Economies
5. International Negotiation and Foreign Trade in Spain
6. Case Study

Module 17. Social Media and Web Positioning SEM, SEO and Adwords

1. Fundamentals of Web Positioning
2. Optimization and Tools
3. SEO for Mobile
4. Content and Marketing
5. SEO and Measurement Campaign
6. Case Study

Module 18. Sales and Marketing Techniques

1. Sales Principles
2. Sales and Negotiation Techniques
3. Sales plan
4. Corporate Entrepreneurship and Corporate Venturing
5. Growth strategies
6. Case study

Module 19. Supply Chain

1. Introduction to Logistics
2. The means of transport
3. Incoterms 2010
4. Foreign trade
5. Customs and Commercial Documentation
6. Logistics of the XXI Century
7. Spanish Logistics Sector
8. Case Study

Module 20. Corporate Social Responsibility

1. Introduction to Corporate Social Responsibility
2. Stakeholders or Stakeholders
3. Communication and Transparency
4. Fields of Action
5. Components of CSR Management
6. Measurement of CSR
7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

1. Final Work: Presentation of a work / thesis at the end of all subjects.
2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

1. Cash with debit / credit card.
2. Wire transfer.
3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.