Introduction
The MBA Master in Innovation and Entrepreneurship will provide you with global knowledge about the main areas of the business field such as marketing, finance, human resources or provisioning, with special emphasis on promoting innovation, creativity and leadership in organizations .
In addition, you can acquire the necessary tools to start your own business, being able to control the entire process of implementation, execution and evaluation of it through the implementation of successful strategies focused on current organizations.
This double degree will enable you to practice as general manager or functional director of a large company, creating innovative strategies and successfully leading the work teams. Or, you will be able to launch your own product to market effectively controlling all stages of the project.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.
Who is it for?
The MBA Master in Innovation and Entrepreneurship is aimed at those professionals who wish to improve their employment position and employability in the business context and / or who seek to implement successful business innovation in their organizations. It is also focused on those professionals who wish to train to manage and lead their own business project.
goals
Detect, know and manage the main elements on which a global strategic analysis is based.
Develop a global and strategic vision that allows working in all departments of the company.
Align the company's strategy with the Human Resources Department for the proper management of talent and work teams.
Facilitate the tools to design, develop and manage a new business idea.
Enhance creativity and obtain innovative ideas and strategies that allow transforming the management and direction of the company.
Develop and perfect management skills and techniques for managing human and material resources.
Professional outings
The MBA Master in Innovation and Entrepreneurship gives you the knowledge and skills necessary to develop your career as:
Managing Director.
Director of departments such as: Human Resources, Operations, Marketing, Finance, Commercial and Sales.
Creative director.
Innovation Team Manager.
I D. Manager
Participation in business empowerment projects.
Curriculum
The MBA Master in Innovation and Entrepreneurship is constituted by the following agenda:
Module 1. Planning and Strategic Management
Foundations of the Strategy
Strategic Objectives
The Strategic Process
Strategy formulation
Strategic Analysis (in the Dynamics of Business Management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case Study
Module 2. Development and Entrepreneurship
Strategic Intelligence and Planning. Business plan
Lean Startup and Business Model Design
Crowdfunding, Crowdlending and Equity
Digital Marketing and Sales
Fiscal and Commercial
Finance for Entrepreneurs
Communication and Management Skills
Case Study
Module 3. Product Development
Design thinking
Problem resolution
Agile
Innovation Management
Value-added innovation
Project management of the innovative activity
Intellectual property
Product Launch
Case study
Module 4. Coaching
Coaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and Other Tools for Coaching
Case Study
Module 5. Practitioner in NLP
Introduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case Study
Module 6. Team Management
Work Teams: Contextual Aspects
Direct / Manage a Work Team
Empowerment: Achieve the Best of your Team and Collaborators
Direct your Team with Efficiency: Strategies
Case Study
Module 7. Marketing
Strategic marketing
Marketing
Integrated Communication Marketing
Sales Promotions
Quantitative Analysis in Commercial Decisions
Prices
Case Study
Module 8. Electronic Commerce
Introduction to eCommerce
New Technologies and Value Chain
Business management
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case Study
Module 9. Customer Analytics
Customer Analytics
Customer segmentation
Customer Value Management
Case Study
Module 10. Introduction to International Accounting
Introduction to accounting
Accounting in Spain
International Accounting Standards
financial statements
Case study
Module 11. Finance for Entrepreneurs
Introduction to finance
The dashboard
Investment and financing
Basic Tax Aspects
Case study
Module 12. Financial Management
Economic-Financial Structure of the Company
Economic and Financial Analysis
Cost and Benefit of the Company
The Cost of Short-term Financial Resources
The Cost of Long-Term Financial Resources
Selection and Hierarchical Evaluation of Simple Investment Projects
Short and Long Term Financial Planning
Self-financing of the Company and Dividend Policy
Case Study
Module 13. Labor Advisory in HR
Base Salary and Supplements
Withholdings and Assumptions
Affiliations and Social Security Contributions
Contracts and Suspensions
Benefits of Social Security
Labor Procedure and Negotiation
Temporary Employment Companies (ETT)
Prevention in Laboral risks
Case Study
Module 14. Corporation Tax
Elements of the Corporation Tax
Forecasts and Corrections
Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
Management of Tax and Withholdings, Income to Account and Fractional Payments
Case Study
Module 15. Commercial Taxation
Commercial Law
Exchange Law and Companies
Bankruptcy Law
Case Study
Module 16. Commerce
Theories of International Trade
The competitive advantage of the nations
World Trade Organization (WTO)
Economic Globalization and National Economies
International Negotiation and Foreign Trade in Spain
Case Study
Module 17. Social Media and Web Positioning SEM, SEO and Adwords
Fundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case Study
Module 18. Sales and Marketing Techniques
Sales Principles
Sales and Negotiation Techniques
Sales plan
Corporate Entrepreneurship and Corporate Venturing
Growth strategies
Case study
Module 19. Supply Chain
Introduction to Logistics
The means of transport
Incoterms 2010
Foreign trade
Customs and Commercial Documentation
Logistics of the XXI Century
Spanish Logistics Sector
Case Study
Module 20. Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case Study
Methodology
ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:
Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.
Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
Financing
The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:
Cash with debit / credit card.
Wire transfer.
Payment by installments, we finance your studies without entry or interest.
If you are a company, we have special financing conditions.
