The MBA Master in Electronic Commerce and Digital Marketing will provide you with knowledge in the main areas of business such as marketing, finance, human resources, provisioning and, with special emphasis, in the areas of communication and talent management, integrating them into the digital environment that It surrounds us today.
Students who complete this double degree will obtain the necessary skills to lead projects in digital environments, integrating digital marketing techniques with eCommerce, which will allow them to create and manage digital projects that enable good economic results generating an online and offline confluence of the various services and products offered by companies.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.
Who is it for?
The MBA Master in Electronic Commerce and Digital Marketing is designed for those professionals who want to train as managers capable of leading specialized teams in digital marketing and eCommerce and for those who seek to update and deepen the main tools in the digital environment, such as Social Media, SEM, SEO, CRM, Analytics and Usability, Mobile Marketing and eCommerce.
Detect, know and manage the main elements on which a global strategic analysis is based.
Develop a global and strategic vision that allows working in all departments of the company.
Analyze the marketing plan on which strategic planning is based, deciding the most appropriate communication and marketing channels.
Align the company's strategy with the Human Resources Department for the proper management of talent and work teams.
Learn to perform fundamental economic and financial evaluations to carry out different investment analyzes.
Develop precise strategies to achieve success in the different online sales channels.
Use the technologies and legal frameworks to create virtual stores.
Have knowledge of different techniques in the digital environment such as Social Media, SEM, SEO, Analytics and Web Usability, as well as CRM.
Control the strategic direction of marketing applied to the network.
Use the key factors to successfully manage and design a web page.
Carry out the management of different strategies for online advertising according to our pre-established objectives.
Manage communication and create content in social media.
The MBA Master in Electronic Commerce and Digital Marketing gives you the knowledge and skills necessary to develop your career as:
Director of departments such as: Human Resources, Operations, Finance, Commercial and Sales.
Director of Marketing, Projects or Communication.
Responsible for Canal Web.
Analyst and Consultant.
Programmer, Designer and Maquetador.
Information Architect and Copywriter.
Product Manager or Director of online store, among others.
The MBA Master in Electronic Commerce and Digital Marketing is constituted by the following agenda:
Module 1. Planning and Strategic Management
Foundations of the Strategy
The Strategic Process
Strategic Analysis (in the Dynamics of Business Management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Module 2. Introduction to Accounting
Introduction to Accounting
The Accounting Method. The Accounting Cycle
The General Accounting Plan
Expenses, Purchases, Income, Sales. Accounting Periodization
Clients, Debtors and Public Administrations
Suppliers and creditors. Financial Accounts
Tangible and intangible assets
Amortizations, Asset Value Losses and Provisions
Stock and Criteria for your Valuation
The Net Worth
Module 3. Financial Management
Economic-Financial Structure of the Company
Economic and Financial Analysis
Cost and Benefit of the Company
The Cost of Short-term Financial Resources
The Cost of Long-Term Financial Resources
Selection and Hierarchical Evaluation of Simple Investment Projects
Short and Long Term Financial Planning
Self-financing of the Company and Dividend Policy
Module 4. Team Management
Work Teams: Contextual Aspects
Direct / Manage a Work Team
Empowerment: Achieve the Best of your Team and Collaborators
Direct your Team with Efficiency: Strategies
Module 5. Coaching
Coaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and Other Tools for Coaching
Module 6. Practitioner in NLP
Introduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Module 7. Supply Chain
Introduction to Logistics
The means of transport
Customs and Commercial Documentation
Logistics of the XXI Century
Spanish Logistics Sector
Module 8. Labor Advisory in HR
Base Salary and Supplements
Withholdings and Assumptions
Affiliations and Social Security Contributions
Contracts and Suspensions
Benefits of Social Security
Labor Procedure and Negotiation
Temporary Employment Companies (ETT)
Prevention in Laboral risks
Module 9. Commercial Taxation
Exchange Law and Companies
Module 10. Corporation Tax
Elements of the Corporation Tax
Forecasts and Corrections
Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
Management of Tax and Withholdings, Income to Account and Fractional Payments
Module 11. Marketing
Integrated Communication Marketing
Quantitative Analysis in Commercial Decisions
Module 12. Commerce
Theories of International Trade
The competitive advantage of the nations
World Trade Organization (WTO)
Economic Globalization and National Economies
International Negotiation and Foreign Trade in Spain
Module 13. Advertising
Introduction to Advertising
Fundamentals of Advertising
Consumers and Advertising Psychology
The New Advertising
Module 14. Community Management
Introduction to the Community Manager
The Social Web and Social Media
Social Multimedia and other Platforms
Social Media Plan
Module 15. Electronic Commerce
Introduction to eCommerce
New Technologies and Value Chain
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Module 16. Social Media and Web Positioning SEM, SEO and Adwords
Fundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Module 17. Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:
Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.
Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:
Cash with debit / credit card.
Payment by installments, we finance your studies without entry or interest.
If you are a company, we have special financing conditions.