The MBA - Master in Business Administration and Management will provide you with exhaustive knowledge in marketing, finance, human resources, procurement, as well as in the rest of the main business areas, with a special emphasis on communication and talent management. In this way, the Master will provide you with knowledge on the implementation and formulation of successful strategies based on the specific needs of each organization, taking an exhaustive control throughout the process of implementation, execution and evaluation.

Thanks to this Master and, added to the work experience that the student contributes, a functional director of an SME can become general manager or functional director of a large company or, in the case of an intermediate position, for example a Product Manager , can become a marketing director or director or manager of an SME.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The MBA - Master in Business Administration and Management is aimed at any professional who wishes to improve their work position and their employability in the business context.

goals

  • Detect, know and manage the main elements on which a strategic analysis is based, considering both the external situation and the organization itself.
  • Master the main tools of analysis, which will help to propose the definition, implementation and monitoring of strategies that are adapted to the needs and objectives of the organization, both in its beginning and in its development.
  • Analyze the marketing plan on which strategic planning is based, deciding the most appropriate marketing channels, so that they can guarantee the desired results for the company.
  • To provide the necessary knowledge for the correct performance from the Operations Management of a company, with the necessary skill to examine or elaborate a Logistic Plan.
  • Align the strategy of the company with the Human Resources Department for a correct management of talent and work teams, thus achieving a modern and efficient management.
  • Learn to perform economic and financial evaluations, which are fundamental to carry out different investment analysis that can contribute to the success of the objectives set.

Professional outings

The MBA in Business Administration and Management brings you the knowledge and skills necessary to develop your career as:

  • Director and business administrator.
  • Strategic consultant in the different areas of the company.
  • Product manager
  • Director of operations.
  • Director of sales and sales.
  • Marketing director.
  • Brand manager
  • Responsible for business development.

Curriculum

The MBA - Master in Business Administration and Management is constituted by the following agenda:

Module 1. Introduction to accounting

  1. Introduction to Accounting
  2. The Accounting Method. The Accounting Cycle
  3. The General Accounting Plan
  4. Expenses, Purchases, Income, Sales. Accounting Periodization
  5. Clients, Debtors and Public Administrations
  6. Suppliers and creditors. Financial Accounts
  7. Tangible and intangible assets
  8. Amortizations, Asset Value Losses and Provisions
  9. Stock and Criteria for your Valuation
  10. The Net Worth
  11. VAT
  12. Corporation tax
  13. Case Study

Module 2. Financial management

  1. Economic-Financial Structure of the Company
  2. Economic and Financial Analysis
  3. Cost and Benefit of the Company
  4. The Cost of Short-term Financial Resources
  5. The Cost of Long-Term Financial Resources
  6. Selection and Hierarchical Evaluation of Simple Investment Projects
  7. Short and Long Term Financial Planning
  8. Self-financing of the Company and Dividend Policy
  9. Case Study

Module 3. Supply chain

  1. Introduction to Logistics
  2. The means of transport
  3. Incoterms 2010
  4. Foreign trade
  5. Customs and Commercial Documentation
  6. Logistics of the XXI Century
  7. Spanish Logistics Sector
  8. Case Study

Module 4. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and Other Tools for Coaching
  5. Case Study

Module 5. Planning and strategic direction

  1. Foundations of the Strategy
  2. Strategic Objectives
  3. The Strategic Process
  4. Strategy formulation
  5. Strategic Analysis (in the Dynamics of Business Management)
  6. Development of the Strategy
  7. Training and Implementation of the Strategy
  8. The Balanced Scorecard (CMI)
  9. Case Study

Module 6. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Module 7. Labor consultancy in HR

  1. Base Salary and Supplements
  2. Withholdings and Assumptions
  3. Affiliations and Social Security Contributions
  4. Contracts and Suspensions
  5. Benefits of Social Security
  6. Labor Procedure and Negotiation
  7. Temporary Employment Companies (ETT)
  8. Prevention in Laboral risks
  9. Case Study

Module 8. Corporate tax

  1. Elements of the Corporation Tax
  2. Forecasts and Corrections
  3. Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
  4. Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
  5. Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
  6. Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
  7. Management of Tax and Withholdings, Income to Account and Fractional Payments
  8. Case Study

Module 9. Team management

  1. Work Teams: Contextual Aspects
  2. Direct / Manage a Work Team
  3. Empowerment: Achieve the Best of your Team and Collaborators
  4. Direct your Team with Efficiency: Strategies
  5. Case Study

Module 10. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 11. Commercial taxation

  1. Commercial Law
  2. Exchange Law and Companies
  3. Bankruptcy Law
  4. Case Study

Module 12. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 13. Commerce

  1. Theories of International Trade
  2. The competitive advantage of the nations
  3. World Trade Organization (WTO)
  4. Economic Globalization and National Economies
  5. International Negotiation and Foreign Trade in Spain
  6. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Program taught in:
  • Spanish

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Last updated May 2, 2019
This course is Online
Start Date
Open Enrollment
Duration
12 months
Full-time
Price
14,600 EUR
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