Introduction
The MBA Master in Big Data and Business Intelligence will allow you to obtain thorough knowledge about Big Data technologies and their application in the business world, addressing with special emphasis the analytical tools of the Business Analytics field. With all this, at the end of this Master, the student will be prepared to qualify for a senior management position, being able to manage and analyze large amounts of data, in order to guide the decisions of companies or organizations to achieve the objectives raised.
Additionally, it integrates a very specialized training in the new paradigms of strategic management, personnel management and knowledge in the main areas of the business field such as marketing, finance, operations, commerce and sales, so that the student integrates this knowledge into the processes of treatment and data management. Students who complete this double degree will have better job opportunities.
By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.
Who is it for?
The MBA Master in Big Data and Business Intelligence is designed for those professionals who seek to acquire skills to develop in new professions related to data analysis and treatment, such as Data Engineer, Data Scientists, Data Analyst, etc. A profile related to the ICT world is recommended, as well as training in qualitative, business or economic studies, since this master's degree is very oriented to digital marketing, team management and strategic management.
goals
Know the main analysis and prediction models, and learn to apply them to business reality.
Treat and manage ICT in order to enhance our analytical capabilities.
Know how to measure and evaluate indicators based on the application of data science protocols.
Know and apply the different analytical tools to meet the possible demands of the current business sector.
Understand how multidimensional database models operate in order to extract new patterns that help us increase the comparative results of our companies.
Detect incidents and problems in the Big Data field and implement procedures to solve them.
Detect, know and manage the main elements on which a global strategic analysis is based.
Analyze the marketing plan on which the strategic planning is based, deciding the most appropriate marketing channels.
Learn to perform economic and financial evaluations to carry out different investment analyzes.
Teach the keys to direct human resources in the company or organization.
Develop a global and strategic vision that allows working in all departments of the company.
Professional outings
The MBA Master in Big Data and Business Intelligence gives you the knowledge and skills necessary to develop your career as:
Director of departments such as: Human Resources, Operations, Marketing, Finance, Commercial and Sales.
Administrator or developer of Big Data systems.
Data Analyst.
Data Scientist
Data Engineer
Curriculum
The MBA Master in Big Data and Business Intelligence consists of the following agenda:
Module 1. Planning and Strategic Management
Foundations of the Strategy
Strategic Objectives
The Strategic Process
Strategy formulation
Strategic Analysis (in the Dynamics of Business Management)
Development of the Strategy
Training and Implementation of the Strategy
The Balanced Scorecard (CMI)
Case Study
Module 2. Marketing
Strategic marketing
Marketing
Integrated Communication Marketing
Sales Promotions
Quantitative Analysis in Commercial Decisions
Prices
Case Study
Module 3. Team Management
Work Teams: Contextual Aspects
Direct / Manage a Work Team
Empowerment: Achieve the Best of your Team and Collaborators
Direct your Team with Efficiency: Strategies
Case Study
Module 4. Coaching
Coaching: Bases and Fundamentals
Types of Coaching and Coaching in Organizations
Coaching Process and Methodologies
Theoretical Framework and Other Tools for Coaching
Case Study
Module 5. Practitioner in NLP
Introduction to NLP
Presuppositions of NLP, Feedback and Objectives
Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
Submodalities, Hypnosis and Emotional Intelligence
Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
Case Study
Module 6. Electronic Commerce
Introduction to eCommerce
New Technologies and Value Chain
Business management
Advertising and marketing
Customer Service, Logistics and Payment Systems
Security Systems and Legal Aspects
Present and Future of eCommerce
Case Study
Module 7. Social Media and Web Positioning SEM, SEO and Adwords
Fundamentals of Web Positioning
Optimization and Tools
SEO for Mobile
Content and Marketing
SEO and Measurement Campaign
Case Study
Module 8. Community Management
Introduction to the Community Manager
The Social Web and Social Media
Social networks
Social Multimedia and other Platforms
Social Media Plan
Case Study
Module 9. Big Data and Business Intelligence
Big Data and Business Intelligence
Data storage systems
Design of a Big Data Project
Case Study
Module 10. The ETL Process
The ETL Process
Data Integration
Implement an ETL Process
Case Study
Module 11. Customer Analytics
Customer Analytics
Customer segmentation
Customer Value Management
Case Study
Module 12. Big Data in Marketing
Big Data in Marketing
Web and Mobile Analytics
Loyalty Programs
Case Study
Module 13. Introduction to Accounting
Introduction to Accounting
The Accounting Method. The Accounting Cycle
The General Accounting Plan
Expenses, Purchases, Income, Sales. Accounting Periodization
Clients, Debtors and Public Administrations
Suppliers and creditors. Financial Accounts
Tangible and intangible assets
Amortizations, Asset Value Losses and Provisions
Stock and Criteria for your Valuation
The Net Worth
VAT
Corporation tax
Case Study
Module 14. Financial Management
Economic-Financial Structure of the Company
Economic and Financial Analysis
Cost and Benefit of the Company
The Cost of Short-term Financial Resources
The Cost of Long-Term Financial Resources
Selection and Hierarchical Evaluation of Simple Investment Projects
Short and Long Term Financial Planning
Self-financing of the Company and Dividend Policy
Case Study
Module 15. Labor Advisory in HR
Base Salary and Supplements
Withholdings and Assumptions
Affiliations and Social Security Contributions
Contracts and Suspensions
Benefits of Social Security
Labor Procedure and Negotiation
Temporary Employment Companies (ETT)
Prevention in Laboral risks
Case Study
Module 16. Commercial Taxation
Commercial Law
Exchange Law and Companies
Bankruptcy Law
Case Study
Module 17. Corporation Tax
Elements of the Corporation Tax
Forecasts and Corrections
Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
Management of Tax and Withholdings, Income to Account and Fractional Payments
Case Study
Module 18. Commerce
Theories of International Trade
The competitive advantage of the nations
World Trade Organization (WTO)
Economic Globalization and National Economies
International Negotiation and Foreign Trade in Spain
Case Study
Module 19. Supply Chain
Introduction to Logistics
The means of transport
Incoterms 2010
Foreign trade
Customs and Commercial Documentation
Logistics of the XXI Century
Spanish Logistics Sector
Case Study
Module 20. Corporate Social Responsibility
Introduction to Corporate Social Responsibility
Stakeholders or Stakeholders
Communication and Transparency
Fields of Action
Components of CSR Management
Measurement of CSR
Case Study
Methodology
ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.
So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.
Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.
For the evaluation the student will be able to choose one of the following three methods:
Final Work: Presentation of a work / thesis at the end of all subjects.
Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
Final exam: Presentation of a final exam type test at the end of all subjects.
Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.
Financing
The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:
Cash with debit / credit card.
Wire transfer.
Payment by installments, we finance your studies without entry or interest.
If you are a company, we have special financing conditions.
