MBA Marketing and Advertising Concentration

General

Program Description

Online Master of Business Administration (MBA)

The University of Saint Mary (USM) one-year, accelerated MBA program grooms you for future advancement and allows you to continue your career while you earn the degree online. Whether you are returning to the workforce, entering it for the first time, or hoping to move up in your career, an online MBA helps you become a more desirable candidate in a competitive job market.

Design Your MBA to Fit Your Professional Goals

The USM online MBA program offers six unique concentrations, so you're able to customize your education in order to meet your professional aspirations and become an effective leader. Choose an in-demand concentration in:

  • Marketing and Advertising Management Concentration – This concentration explores the ideology behind effectively motivating team members to take ideas from the drawing board to market. It covers the concepts of market research and strategy, buyer behavior, and planning to face the challenges of increasingly sophisticated consumers and evolving digital media. Gain the knowledge and experience to lead a team in creating and implementing successful marketing and advertising strategies that will resonate with your target audience and ultimately benefit your business’ bottom line.
    • 100% online format
    • Earn a degree in as little as 1 year

Eligibility Requirements:

  • Bachelor's degree from an accredited college or university
  • Minimum 2.75 GPA on a 4.0 scale
Last updated April 2019

About the School

The University of Saint Mary (USM) is an accredited institution that has been educating students since 1923. USM offers online undergraduate programs: BS in Health Information Management and RN-BS in ... Read More

The University of Saint Mary (USM) is an accredited institution that has been educating students since 1923. USM offers online undergraduate programs: BS in Health Information Management and RN-BS in Nursing. USM also offers customizable, online graduate programs: MS in Nursing with two concentration options and an MBA with six concentrations options. Our online programs combine liberal arts with career preparation to contribute to your professional and personal growth. Read less