MBA Master in Hotel Management and Tourist Establishments

General

Program Description

The MBA Master in Hotel Management and Tourist Establishments has as its main objective to provide our students with the strategic vision of a manager, providing all the knowledge related to the management and operation of tourist establishments. Currently, these types of activities are constantly growing, so innovative professionals are needed and prepared for changes and adaptation to the new paradigms of hotel management.

The double degree will provide you with a global and strategic vision that will allow you to address new forms of marketing and develop a greater number of customer service, which will differentiate and make tourism establishments unique. On the other hand, it will also allow good environmental management to be adapted to current times.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The MBA Master in Hotel Management and Tourist Establishments is aimed at professionals who wish to improve their employment position and employability in the business context, mainly to those who want to acquire the necessary knowledge to direct and manage a hotel organization, tourism businesses or establishments of restoration.

goals

  • Have the knowledge and ability to manage the different areas of the hotel: operation, operations, management support tools in areas such as hotel management, human resources, etc.
  • Deploy leadership skills when working as a team.
  • Estimate and implement a correct management of corporate social responsibility.
  • Have knowledge about the tools for measuring quality controls.
  • Efficiently manage ICT and implement them in the development of skills.
  • Employ the strategic tools of communication, control, quality and organizational change.
  • Obtain a global vision to promote critical thinking.
  • Detect, know and manage the main elements on which a global strategic analysis is based.
  • Learn to carry out economic and financial evaluations, to carry out different investment analyzes.
  • Teach the keys to direct human resources in the company or organization.

Professional outings

The MBA Master in Hotel Management and Tourist Establishments gives you the knowledge and skills necessary to develop your career as:

  • Director of tourist establishments.
  • Director of the corporate department in hotel chains.
  • Director of the hotel division.
  • Chief of staff in hotels and restaurants.
  • Account manager in tourist establishments.
  • Tourism consultant, among others.

Curriculum

The MBA Master in Hotel Management and Tourist Establishments is constituted by the following agenda:

Module 1. Hotel Management

  1. The Tourist Accommodation
  2. The hotel direction
  3. Departmental Organization
  4. accommodation
  5. Food and Beverage
  6. Maintenance and Security
  7. Commercial department
  8. Financial Department
  9. Case Study

Module 2. Introduction to Accounting

  1. Introduction to Accounting
  2. The Accounting Method. The Accounting Cycle
  3. The General Accounting Plan
  4. Expenses, Purchases, Income, Sales. Accounting Periodization
  5. Clients, Debtors and Public Administrations
  6. Suppliers and creditors. Financial Accounts
  7. Tangible and intangible assets
  8. Amortizations, Asset Value Losses and Provisions
  9. Stock and Criteria for your Valuation
  10. The Net Worth
  11. VAT
  12. Corporation tax
  13. Case Study

Module 3. Financial Management

  1. Economic-Financial Structure of the Company
  2. Economic and Financial Analysis
  3. Cost and Benefit of the Company
  4. The Cost of Short-term Financial Resources
  5. The Cost of Long-Term Financial Resources
  6. Selection and Hierarchical Evaluation of Simple Investment Projects
  7. Short and Long Term Financial Planning
  8. Self-financing of the Company and Dividend Policy
  9. Case Study

Module 4. Commercial Taxation

  1. Commercial Law
  2. Exchange Law and Companies
  3. Bankruptcy Law
  4. Case Study

Module 5. Labor Advisory in HR

  1. Base Salary and Supplements
  2. Withholdings and Assumptions
  3. Affiliations and Social Security Contributions
  4. Contracts and Suspensions
  5. Benefits of Social Security
  6. Labor Procedure and Negotiation
  7. Temporary Employment Companies (ETT)
  8. Prevention in Laboral risks
  9. Case Study

Module 6. Corporation Tax

  1. Elements of the Corporation Tax
  2. Forecasts and Corrections
  3. Non Deductible Expenses of the Taxable Base and Valuation of Patrimonial Elements
  4. Transactions between Entities and Related Persons and Limitation of deduction of Financial Expenses
  5. Reduction of Income from Intangible Assets, Types of Lien and Integral Fee
  6. Bonuses in the Fee and Deductions to Encourage the Realization of Certain Activities
  7. Management of Tax and Withholdings, Income to Account and Fractional Payments
  8. Case Study

Module 7. Commerce

  1. Theories of International Trade
  2. The competitive advantage of the nations
  3. World Trade Organization (WTO)
  4. Economic Globalization and National Economies
  5. International Negotiation and Foreign Trade in Spain
  6. Case Study

Module 8. Planning and Strategic Management

  1. Foundations of the Strategy
  2. Strategic Objectives
  3. The Strategic Process
  4. Strategy formulation
  5. Strategic Analysis (in the Dynamics of Business Management)
  6. Development of the Strategy
  7. Training and Implementation of the Strategy
  8. The Balanced Scorecard (CMI)
  9. Case Study

Module 9. Supply Chain

  1. Introduction to Logistics
  2. The means of transport
  3. Incoterms 2010
  4. Foreign trade
  5. Customs and Commercial Documentation
  6. Logistics of the XXI Century
  7. Spanish Logistics Sector
  8. Case Study

Module 10. Food

  1. The staff at the Restoration
  2. Economic Management
  3. The Restoration Service
  4. The Restoration at the Hotel
  5. Products of Denomination of Origin and KM 0
  6. Safety, Hygiene and Food Handling
  7. Case Study

Module 11. Quality and Environment Management

  1. Quality and Quality Management
  2. Quality Management Tools
  3. ISO 9001 Regulations
  4. Environment
  5. Environmental Management Tools
  6. ISO 14001 standard and EMAS Regulation
  7. Audit Process
  8. Case Study

Module 12. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and Other Tools for Coaching
  5. Case Study

Module 13. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 14. Team Management

  1. Work Teams: Contextual Aspects
  2. Direct / Manage a Work Team
  3. Empowerment: Achieve the Best of your Team and Collaborators
  4. Direct your Team with Efficiency: Strategies
  5. Case Study

Module 15. HR Management

  1. The organizations
  2. Management and human resources management
  3. Analysis and description of jobs
  4. Recruitment and staff selection
  5. Training
  6. Performance and Remuneration Evaluation
  7. Case Study

Module 16. Public Relations

  1. Introduction to Public Relations
  2. Public Relations as a Strategic Process
  3. Internal Public Relations
  4. External Public Relations (Press)
  5. Event organization
  6. Case Study

Module 17. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 18. Social Media and Web Positioning SEM, SEO and Adwords

  1. Fundamentals of Web Positioning
  2. Optimization and Tools
  3. SEO for Mobile
  4. Content and Marketing
  5. SEO and Measurement Campaign
  6. Case Study

Module 19. Corporate Social Responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study

Methodology

ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus, this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.

Financing

The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  1. Cash with debit / credit card.
  2. Wire transfer.
  3. Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Last updated August 2019

About the School

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias dis ... Read More

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias disciplinas en ámbitos como la empresa, la educación, la psicología, el derecho y el deporte, entre otros, siendo un referente en los centros de formación online españoles. Concienciados con las últimas tendencias sociales y de mercado, ISEB incluye en la mayoría de sus programas formativos contenidos de Inteligencia Emocional, Coaching, PNL y Responsabilidad Social Corporativa para que los futuros profesionales puedan desarrollar todo su potencial desde una perspectiva socialmente responsable. Read less