Online Masters of Arts in Public Relations 2023

With a focus on theory and practice, Sacred Heart University's 100% online Master's in Strategic Communications and Public Relations program will help you gain the knowledge and experience you need to advance your career in as little as two years on a flexible, part-time schedule. This innovative program prepares you to meet the demands of a dynamic media landscape by giving you the professional skills to communicate effectively across a variety of platforms. -

The programme will explore mass communications across a range of media forms including entertainment media, broadcast and digital, public relations, advertising and journalism. The programme will address issues of policy, governance, professional practice, international communication flows, digitalisation, political economy, cultural practice and research methods. -

While the study and application of public relations is structured around the process of strategic communication, this rapidly growing field incorporates elements of copywriting, graphic design, and business to design plans for brand awareness that will help any organization stand out. By crafting deliberate, planned, and sustained public relations campaigns, you can build mutual goodwill with your audience while sharing the right information to meet your client’s goals. At UF CJC Online, we will teach you how to study, cultivate and maintain different types of professional relationships to manage information. How information flows, how it’s accessed, how it’s written, and how it’s presented can all mean the difference between a brand or campaign that meets with success or one that never gets off the ground. -