MA Strategic Marketing (CIM)


Program Description

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

Course Overview

If you’re embarking on a more strategic role in your marketing career, the online MA Strategic Marketing from Arden University will equip you with the tools for success. You’ll gain a broader perspective on managerial marketing roles, and learn to analyse data produced by modern marketing tools available to professionals.

Through Arden’s flexible study mode, it is easier to earn your master’s in strategic marketing alongside your existing commitments and responsibilities. This programme will help you take your career to the next level whilst you bring your organisation closer to their marketing goals.

All of Arden’s programmes are delivered with a strong focus on employability and career success. This professional programme is accredited by the Chartered Institute of Marketing (CIM), so you can be sure your management career has the best foundation.

Accelerate your learning! This programme is offered in both full-time and part-time study modes. The full-time study mode allows you complete your postgraduate studies in just one year so you can move on with your career. Opting for the part-time study mode enables you to proceed through your modules at your own pace, at whatever speed is right for you.

Course Modules

Strategic Marketing – (CIM):

Get to grips with the strategic side of marketing, and the learn how to incorporate situation analysis to gain competitive advantage. You will develop effective decision-making, as you learn the importance of sustainable growth, sought by every organisation.

International Marketing:

Expand upon your marketing knowledge by stretching it to all corners of the globe. You’ll come to recognise the complex nature of international marketing and its many different stages, learning to plan strategically, and dig deep into the theories that underpin the processes of marketing overseas.

Mastering Metrics – (CIM):

Learn to play the numbers game with the powerful tool of data, and flex your numerical skills by making informed marketing decisions. Master the art of measurement techniques, and come to understand the role of marketing metrics in an organisation.

Marketing Communications:

With an understanding of marketing communication theories, you’ll delve into consumer behaviour, and learn how targeting and positioning can be used to your advantage. You’ll also encounter planning and strategic thinking, and how these work hand in hand with customer relationship management.

Driving Innovation (CIM):

Discover the relationship between marketing and entrepreneurship in this change-focussed module. You’ll also discover the uses of internal marketing, ways to nurture innovation and apply marketing-led ideas in business.

Data Handling and Decision Making:

With access to more data than ever, those equipped to handle and interpret this data adds real value to the workplace. The focus of this module is learning how to both interpret data, and make key business decisions shaping the future of an organisation.

Research Project:

This vital project gives you a chance to research an area of your choice, related to the programme theme, and develop your critical abilities. You’ll create a research proposal, choose between conventional dissertation, or academic article and presentation, and then apply all of your knowledge from the programme, with the opportunity to link your research to your actual work needs.

Industry Partnerships

When you enrol in the MA Strategic Marketing course, you will have the option to participate in the Salesforce business skill development programme:


Salesforce Trailheads
There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

How does it work?
Participation with our Industry Partners is completely voluntary. Your participation or decision not to study these additional extras won’t have any effect on your degree or the grades you receive.

What Our Students Say:


"The experience with Arden University so far is fantastic – they have a good relationship with students and offer a flexible payment plan. I would recommend Arden to anyone who wants to study and work at the same time."

Ismail Salami,

MA Strategic Marketing

Eligibility Requirements

To be eligible for this course you must normally have:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.
  • For students whose prior learning was not taught in English: IELTS 6.5 or equivalent (no less than 6.0 in any element).

What if I don’t have academic qualifications?

We positively encourage and consider applications from those with substantial management experience (typically 5 years) and are able to demonstrate their motivation to study the programme. We will ask for your CV and references in support of your application.

Last updated Aug 2020

About the School

Here at Arden University, we believe that everyone everywhere should have access to the higher education they deserve. Whether you already hold a post-secondary degree or are just beginning your journ ... Read More

Here at Arden University, we believe that everyone everywhere should have access to the higher education they deserve. Whether you already hold a post-secondary degree or are just beginning your journey into higher education, Arden has the tools and the passion to help provide you with a truly engaging and beneficial learning experience. Read less