Master in Innovation and Entrepreneurship


Program Description

The Master in Innovation and Entrepreneurship is aimed at professionals looking to start a business or those experienced managers who wish to acquire the necessary skills to enhance innovation, creativity and leadership in their organizations. This Master is developed emphasizing the importance and the value of innovation and entrepreneurship in the current business world, with special emphasis on the management and creation of projects, the optimization of resources and the development of managerial skills.

With this Master, you will be able to launch your product to the market, design and develop your project, create innovative strategies and successfully lead the work teams.

By studying at ISEB you will receive the advice of experts and tutors who, together with the study methodology, will ensure your professional success.

Who is it for?

The Master in Innovation and Entrepreneurship is aimed at those professionals who occupy managerial and technical positions and who seek to implement successful business innovation in their organizations or those professionals who wish to train to manage and lead their own project and launch it to the market.


  • Facilitate the tools to design, develop and manage a new business idea.
  • Actively participate in the launch of a new business.
  • Enhance creativity and obtain innovative ideas and strategies that allow transforming the management and direction of the company.
  • Create a business plan that includes the application of innovation within the organization.
  • Master the main tools of analysis, which will help to propose the definition, implementation and monitoring of strategies that are adapted to the needs and objectives of the organization, both in its beginning and in its development.
  • Develop and perfect management skills and techniques for managing human and material resources.

Professional outings

The Master in Innovation and Entrepreneurshipte brings the knowledge and skills necessary to develop your career as:

  • Managing Director
  • Project director
  • Director of operations
  • Creative director
  • Product Manager
  • Innovation Team Manager
  • ID Manager
  • Participation in business-enhancing projects


The Master in Innovation and Entrepreneurship is constituted by the following agenda:

Module 1. Development and Entrepreneurship

  1. Strategic Intelligence and Planning. Business plan
  2. Lean Startup and Business Model Design
  3. Crowdfunding, Crowdlending and Equity
  4. Digital Marketing and Sales
  5. Fiscal and Commercial
  6. Finance for Entrepreneurs
  7. Communication and Management Skills
  8. Case Study

Module 2. Product Development

  1. Design thinking
  2. Problem resolution
  3. Agile
  4. Innovation Management
  5. Value-added innovation
  6. Project management of the innovative activity
  7. Intellectual property
  8. Product Launch
  9. Case study

Module 3. Coaching

  1. Coaching: Bases and Fundamentals
  2. Types of Coaching and Coaching in Organizations
  3. Coaching Process and Methodologies
  4. Theoretical Framework and Other Tools for Coaching
  5. Case Study

Module 4. Practitioner in NLP

  1. Introduction to NLP
  2. Presuppositions of NLP, Feedback and Objectives
  3. Representational Systems, Eye Access, Empathy, Rapport and Sensory Keys
  4. Metamodel of Language, Calibration, Associated / Dissociated State and Anchors
  5. Submodalities, Hypnosis and Emotional Intelligence
  6. Conflict Resolution, Metaphors, Advanced POPS Model and Beliefs
  7. Case Study

Module 5. Marketing

  1. Strategic marketing
  2. Marketing
  3. Integrated Communication Marketing
  4. Sales Promotions
  5. Quantitative Analysis in Commercial Decisions
  6. Prices
  7. Case Study

Module 6. Electronic Commerce

  1. Introduction to eCommerce
  2. New Technologies and Value Chain
  3. Business management
  4. Advertising and marketing
  5. Customer Service, Logistics and Payment Systems
  6. Security Systems and Legal Aspects
  7. Present and Future of eCommerce
  8. Case Study

Module 7. Customer Analytics

  1. Customer Analytics
  2. Customer segmentation
  3. Customer Value Management
  4. Case Study

Module 8. Introduction to International Accounting

  1. Introduction to accounting
  2. Accounting in Spain
  3. International Accounting Standards
  4. financial statements
  5. Case study

Module 9. Finance for Entrepreneurs

  1. Introduction to finance
  2. The dashboard
  3. Investment and financing
  4. Basic Tax Aspects
  5. Case study

Module 10. Commerce

  1. Theories of International Trade
  2. The competitive advantage of the nations
  3. World Trade Organization (WTO)
  4. Economic Globalization and National Economies
  5. International Negotiation and Foreign Trade in Spain
  6. Case Study

Module 11. Social Media and Web Positioning SEM, SEO and Adwords

  1. Fundamentals of Web Positioning
  2. Optimization and Tools
  3. SEO for Mobile
  4. Content and Marketing
  5. SEO and Measurement Campaign
  6. Case Study

Module 12. Sales and Marketing Techniques

  1. Sales Principles
  2. Sales and Negotiation Techniques
  3. Sales plan
  4. Corporate Entrepreneurship and Corporate Venturing
  5. Growth strategies
  6. Case study

Module 13. Supply Chain

  1. Introduction to Logistics
  2. The means of transport
  3. Incoterms 2010
  4. Foreign trade
  5. Customs and Commercial Documentation
  6. Logistics of the XXI Century
  7. Spanish Logistics Sector
  8. Case Study

Module 14. Corporate social responsibility

  1. Introduction to Corporate Social Responsibility
  2. Stakeholders or Stakeholders
  3. Communication and Transparency
  4. Fields of Action
  5. Components of CSR Management
  6. Measurement of CSR
  7. Case Study


ISEB's study methodology is designed so that the student can combine personal and professional life. All the Master's, Postgraduate, PDD and Higher Education training programs are taught entirely online. In this way the student can access all the training content through our Online Campus , this being the main platform of their training, so that they can study from anywhere in the world at any time.

So that the student can study at his own pace how and where he wants, with our method 24/365 we guarantee all our students a continuous assessment during any day of the year at any time through our team of tutors.

Once enrolled, students can access the Virtual Campus with all the academic resources they need, through which they will obtain permanent communication among other students and teachers: study material, forums, chats, networking with the rest of the students, personalized tutoring , videotutoriales, masterclass and news.

For the evaluation the student will be able to choose one of the following three methods:

  1. Final Work: Presentation of a work / thesis at the end of all subjects.
  2. Continuous Evaluation Works: Presentation of a work at the end of each of the subjects.
  3. Final exam: Presentation of a final exam type test at the end of all subjects.

Through these methods it will be evaluated that the student has acquired all the necessary competences in the different blocks of study. All the evaluation methods will be carried out entirely online, facilitating the distance study by the student.


The European Higher Institute of Barcelona wants to attract the best talent. We know that financing your education in a high performance educational center can be a challenge. The decision to study a Master, Postgraduate or PDD is an important investment, so ISEB offers different payment methods to its students, helping in the financing of the studies:

  • Cash with debit / credit card.
  • Wire transfer.
  • Payment by installments, we finance your studies without entry or interest.

If you are a company, we have special financing conditions.

Last updated Sep 2019

About the School

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias dis ... Read More

ISEB - Instituto Superior Europeo de Barcelona es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de posgrado en varias disciplinas en ámbitos como la empresa, la educación, la psicología, el derecho y el deporte, entre otros, siendo un referente en los centros de formación online españoles. Concienciados con las últimas tendencias sociales y de mercado, ISEB incluye en la mayoría de sus programas formativos contenidos de Inteligencia Emocional, Coaching, PNL y Responsabilidad Social Corporativa para que los futuros profesionales puedan desarrollar todo su potencial desde una perspectiva socialmente responsable. Read less