Introduction to Social Media and Digital Strategies

Columbia College Chicago Online

Program Description

Introduction to Social Media and Digital Strategies

Columbia College Chicago Online



Do you know how to build your personal brand or generate brand awareness in a corporate setting? In this course, you’ll learn about current social media and digital strategies for building a brand and measuring the effectiveness of your efforts across social media platforms. Explore the digital tools and techniques that will help you be more successful as a creative entrepreneur or corporate professional.

  • Translate your creative talents into practical strategies for engaging audiences and building brands.
  • Learn from faculty with extensive experience utilizing digital strategies in the retail, fashion and food industries.
  • Explore the effectiveness and application of cutting-edge and existing social media strategies and platforms.
  • Develop the technical skills for measuring success through engagement, conversions and other methods of measurement – all on your schedule.

This course is a part of the Entrepreneurship for the Gig Economy Professional Certificate.


Whether you’re selling a product or promoting your personal brand, social and digital are tools for generating awareness. Our flexible, online courses are 8-weeks long and asynchronous to accommodate your busy schedule.

What will you learn in Introduction to Social Media and Digital Strategy?

Week One:

  • Customer engagement
  • Social change
  • When citizens become the authority
  • Assignments: engaging customers for social change & course research proposal

Week Two:

  • Social media policy and ethics
  • Social media guidelines
  • Assignment: writing social media guidelines

Week Three:

  • Frameworks, strategies, and analysis
  • Social media audits
  • Learning to develop social media strategy
  • Assignments: using the SMART framework to assess social media strategy & social media audit: Dunkin donuts
  • Quiz: social and digital media

Week Four:

  • Analysis of platforms and analysis preparation
  • The four P’s of marketing
  • Defining key segments
  • SWOT analysis
  • Assignments: segmentation, targeting, and positioning: McDonald’s case study & SWOT analysis (part I)

Week Five:

  • Competitive analysis preparation
  • Identifying customers and evaluating products
  • Competitor’s strengths and weaknesses
  • Market and industry outlook
  • Assignment: competitive analysis

Week Six:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • Snapchat
  • Assignment: social media analysis

Week Seven:

  • Search engines and SEO
  • Leveraging social in SEO
  • Social vs. search
  • Measuring results
  • Quiz: search engine and SEO

Week Eight:

  • Web analytics
  • Breaking down conversions
  • Social media and conversion rate
  • SEO and conversion rate
  • Final exam: amazon case study

Required Textbook: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk


Course Fee(s)

  • Non-Credit Tuition non-credit: $705.00
  • Tuition credit (3 units): $897.00

Section Fees

  • Registration and Technology Fee: $40.00 Mandatory
This school offers programs in:
  • English
Columbia College Chicago Online

Last updated October 29, 2018
Duration & Price
This course is Online
Start Date
Start date
June 2019
8 weeks
705 USD
Noncredit Tuition $705.00; Tuition 3-credit hours $897.00
USA - USA Online
Start date : June 2019
Application deadline Request Info
End date Request Info
June 2019
USA - USA Online
Application deadline Request Info
End date Request Info