The growing demand for professionals in the field of corporate image and identity serves two causes.
On the one hand, the need to communicate effectively, organized and transparently to their external and internal publics; and on the other hand, the emergence of new forms of communication, new channels and supports thanks to information and communication technologies. Therefore, the growing importance of communication in organizations requires specific training in this field. In addition, the constant renewal in the field of corporate identity and image makes the updating of knowledge by professionals essential, as well as facilitating their contact with the structural, methodological and technical innovations that are taking place in the professional field.
The International Master in Corporate Communication is designed to train business communication professionals, who accumulate knowledge in an integrated manner, in order to provide their organizations with an orderly and coherent communication.
According to the ranking "250 Best Masters" of El Mundo, the Master in Corporate Communication Management of EAE is the best master's degree in the area of Communication taught in Spain
The Master in Corporate Communication Management of EAE is highlighted among the 35 best masters in Europe in the area of Communication ("Top 200 Best Masters in Communications Regional Ranking") according to the ranking "Eduniversal Best Masters Ranking Worldwide 2015-2016". With these results, the Master in Corporate Communication Management of EAE has been among the best for 10 years
During the residential period, which will take place between Barcelona and Madrid, the student will receive master classes by experts in sectorial communication in different areas of communication, workshops related to the subjects of the course, as well as visits of interest linked to business communication
Among which are: DIRCOM , ADECEC, CORPORATE EXCELLENCE, AM and AEA. Thanks to these agreements, the participants of the program enjoy the benefits offered by the associations.
The methodology of the programs Hybrid Learning of EAE was semifinalist in the prestigious prizes of educational innovation Reimagine 2015, organized by Wharton, the business school of the University of Pennsylvania (U-Penn)
One of the major differential factors of this master's degree compared to others is that all of its teachers are professionals of the first line, who are now active in companies and institutions of the first level. They manage national policies and actions on a daily basis, and often international, wide impact, and treasure an insurmountable professional background that will share with students
One of the key points of the master's degree is the completion of a Communication Plan in the last period of the program. Thanks to this, the student learns to develop a comprehensive and viable corporate communication campaign, or to address communication solutions in real crisis situations
The master's degree curriculum is developed jointly with the Marketing and Communication Advisory Council, made up of 23 professionals from companies such as Unilever, Sony, Mango, Nielsen, Nisan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among other
Requirements and admission
Those who successfully complete the program will obtain the title of International Master in Corporate Communication by EAE Business School or the Rey Juan Carlos University (Madrid Campus).
To obtain the degrees that give the universities, you must meet the requirements applying both institutions.
The fundamental objective of our admission process is to ensure the suitability of the candidates, through professional sutrayectoria and academic curriculum. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.
To start the application process you must complete an appropriate form so that the candidate's profile can be assessed by our Academic Committee. If the resolution of the Admission issued by the Academic Committee to the International Master in Corporate Communication is positive, the candidate may formalize his or her enrollment in this Master.
The Professional Careers Service of EAE Business School is responsible for promoting and serving as a meeting point for students, alumni, collaborating companies and other business groups interested in hiring EAE professionals. Year after year, this Service helps many of our students to start a professional relationship; Banco Santander, Novartis, Dia among others.
Our students are working on:
- Corporate communication directors
- Internal communication directors
- Public relations directors in companies and other organizations
- Directors of communication and public relations agencies
- Directors of press and communication offices of national and international public administrations
- Product communication managers in companies
- Corporate social responsibility specialists
- Financial communication specialists
- Specialists in relations with stakeholders
- Corporate communication consultants
- Image consulting
- Spokesperson for companies and public bodies
Some data of our Employment Report 2017:
- 91% of students find work before 6 months after completing the master's degree, and 41% find work before the end of the program
- 70% of students improve their professional situation after graduating
- 60% increase their salary after going through EAE
- 6% of EAE students start a business after graduating
This school offers programs in: