How to Perform a Hotel Market Analysis and Valuation Course - Glion Institute of Higher Education


2 locations available
Read more about this program on the institution's website

Program Description


Learn how to gather and process data for a comprehensive hotel market analysis.

Learn the skills necessary for being part of a hotel development team

Hotel companies, owners and lenders are looking for people that can assemble market data, run software models and determine whether a market will support a hotel.

On this course you will develop the tools and knowledge to help you become one of these people, learning how to create a comprehensive hotel market study. You will learn about estimating the value of different types of hotels using hotel valuation software and understand the basics of doing financial projections.

What topics will you cover?

  • Applying the method and various procedures for gathering, analyzing and processing data into a comprehensive market study.
  • Estimate the value of all types of hotels using Hotel Valuation Software, to do a Financial projection and Hotel valuation.

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to:

  • Perform hotel market studies.
  • Produce financial forecasts.
  • Evaluate income approach valuations.
  • Develop a supportable estimate of operating performance and value by utilizing Hotel Valuation Software.

Who is the course for?

This course is for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. It will also be useful for hotel owners, investors and operators, general managers bankers, or anyone interested in understanding hotel development or financial plans.

What software or tools do you need?

Access to Microsoft Excel would be useful.

Who will you learn with?

Stephen Rushmore

Steve is the founder of HVS-a global hotel consulting organization with offices around the world. He frequently lectures on hotel trends, he has spoken at the Cornell hotel schools and the HBS.

Who developed this course?

Glion Institute of Higher Education

Glion Institute of Higher Education is ranked number five in the world’s top institutions for hospitality management, and number one for employer reputation. It has campuses in Switzerland and London.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Test to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
Last updated Oct 2020

About the School

Learn 100% online with world-class universities and industry experts. Develop your career, learn a new skill, or pursue your hobbies with flexible online courses.

Learn 100% online with world-class universities and industry experts. Develop your career, learn a new skill, or pursue your hobbies with flexible online courses. Read less
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