How to Create a Social Media Strategy Course - Institute of Data and Marketing (IDM)
FutureLearn
Key Information
Campus location
Online United Kingdom
Languages
English
Study format
Distance Learning
Duration
10 weeks
Pace
Part time
Tuition fees
USD 39 / per month *
Application deadline
Request info
Earliest start date
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* after your 7-day free trial you can pay $39 per month to keep learning online
Scholarships
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Introduction
Learn how to create an engaging social media strategy, improve brand image and social engagement online, and measure your results.
Learn to create a social media strategy, from setting goals to measuring results
This ExpertTrack will help marketers understand how to create a social media strategy for their brand.
Under the guidance of social media professionals and experts working in the industry, you’ll learn everything from why social engagement is key and how to choose the right platform to social media content formats, social metrics and analytics insights.
On completing this ExpertTrack, you will be equipped with the skills to create an award-winning social media strategy of your own.
Discover the importance of social engagement
On the first social media management course on this ExpertTrack, you’ll explore the importance of social engagement – the heart of your social media strategy.
You’ll learn how to set goals and KPIs using the SMART Objective Framework to ensure your social media campaign goals are Specific, Measurable, Achievable, Relevant, and Time-bound. You’ll also look at how to engage in social listening, so you can monitor what people are saying about your brand online.
This will equip you with the skills to begin creating your social media strategy.
Express your brand personality through social media content
The second course will focus on social media content and uncovering your brand’s personality online.
You’ll identify the best platforms to reach your audience and the content you should publish to drive social engagement.
You’ll learn how to develop both planned and reactive social media content as part of your strategy. You’ll also consider the differences between owned, earned, and paid social media content, and how to justify the budget for your social media campaign.
Run a live social media campaign
The final course on this ExpertTrack will consider your ongoing marketing strategy after social media campaigns are live. You’ll look at how to offer customer service through social media as part of an omnichannel marketing strategy and learn how to engage in online reputation management. You’ll also explore how to engage with influencers in support of your social media strategy, before examining those all-important social media analytics. Understanding those will enable you to better understand your audiences and the success (and shortcomings) of your social media campaigns.
Key skills you will learn
- Influencer marketing
- Omnichannel marketing
- Multichannel marketing
- Social media
- Customer service
- Social media strategy
- Digital marketing
- Social media analytics
- Social media content
- Marketing
ExpertTrack course overview
- Understanding Social Media Strategy
Discover how to create a social media strategy in this digital marketing course for social media managers. - How to Develop Your Social Media Content Strategy
Discover how to plan effective content as part of your social media strategy on this digital marketing course. - Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
Discover how to effectively manage live social media campaigns, engage influencers, and get insights from social media analytics
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award that proves your expertise.
Join a free 7-day trial Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week. | Keep learning for $39/month Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time. | Earn digital certificates Receive a certificate for every completed course and pass the final assessment to earn a digital certificate that you can share with your professional network. | Become an expert Use your specialist training to progress further in your career or build expertise in areas you’re passionate about. |
Who will you learn with?
Will Francis
Writer, presenter, educator & speaker on technology & social media.
World-class learning with
Institute of Data & Marketing
The Institute of Data & Marketing, part of the Data & Marketing Association, is a leading body for the professional development of data and marketing practitioners.
Start learning today - free 7-day trial
After your free trial you can:
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends
Program Outcome
Learning outcomes
By the end of the ExpertTrack, you’ll be able to:
- Create social media campaign strategies that have great results in a multi-channel environment.
- Engage audiences through social media.
- Set effective SMART objectives, which are aligned with your business and marketing goals.
- Listen to what your audiences are telling you on social media to gain a deeper understanding.
- Explain how a social media strategy will improve your performance.
- Get started with writing your own social media strategy.
- Develop your own social media content strategy and plan.
- Managing customer service demands on a social media channel.
- Understand influencer marketing through social media platforms.
- Gather useful data, analyse and turn into actionable insights.
Experience requiredThis ExpertTrack is aimed at current or aspiring social media managers or multichannel marketing strategists. A base level of knowledge or experience running social media campaigns would be advantageous in understanding course content and fostering peer-to-peer learning. Ideally, learners will have created and posted social media content to multiple platforms, will understand how to gather stats from social media platforms, and will have worked on social media campaigns that form part of a multichannel marketing strategy. | Getting startedThis social media ExpertTrack is designed for digital marketers who would like to better understand how to create effective social media strategies. It would be of interest to those who want to learn how to think more strategically about their brand’s social media, how to improve and set the direction of social engagement and understand the part played by social media in a multichannel marketing strategy. This may include social media managers looking to improve results, professionals interested in moving into social media management, as well as marketing professionals who want to specialise. |
About the School
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