1. TO WHOM IS IT DIRECTED?
To professionals, entrepreneurs and entrepreneurs who wish to increase their knowledge in commercial management and acquire a global and systematic vision of the operation of the commercial area.
2. REQUIREMENTS
The Superior Program is open to all interested persons, regardless of their academic level.
3. OBJECTIVES OF THE PROGRAM
The Superior Program seeks to provide and consolidate in the student the knowledge and skills related to commercial management from a general and comprehensive vision. Its local orientation allows focusing the cases in the present of our country and its particularities.
4. METHODOLOGY
• Online resources.
The online methodology allows great flexibility when updating and expanding information. The student will have access to the necessary information always updated, in addition to content not included in the program but that may be of interest.
• The material.
The contents of the course, presented in an entertaining way, are subject to a systematic review so that the agenda always has updated information. In this way, a practical approach centered on an authentic business context can be offered.
5. WORK BAG
All interested students will be able to include their curriculum in the course work exchange through the Virtual Campus.
6. TITULATION
The participants who successfully complete the course will obtain a double master's degree from EAE Business School and from the University of Barcelona-IL3 / Rey Juan Carlos University.
TEMARY
Module 1. Commercial management and supervision of the sales network
1. Introduction to business planning and variable analysis
2. Marketing Mix
3. Product and conditions of sale
4. Commercial distribution and distribution channel
5. Commercial Organization
6. Sales Forecast
7. Strategic client management
Module 2. Commercial equipment management
1. The new challenges of the Commercial Department
2. Selection of the sales network
3. The training of sellers
4. Supervision and evaluation of the sales network
5. Remuneration of the sales network
6. CRM in the direction of commercial teams
Module 3. The Consultative Sale
1. Psychology of the sale
2. Persuasive communication
3. Introduction and Evolution of Sales Methods
4. Retail sale or B2C
5. External B2B sale
6. Negotiation
7. The e-comerce
Module 4. Organization and planning of the seller's work
1. Areas and routes of sale
2. Time management and meeting management
3. Analysis and decision making
4. Administrative processes (Written communication with the client)
5. Information technology in commercial management
6. Discounts, late payment and payment terms
Program taught in:
- Spanish