Program Code: 2335
School: The Business School
Credential: Ontario College Graduate Certificate
Program Type: Graduate Certificate program
Program Length: 1 year/ 2 semesters
Start Date: Fall, Winter
In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within the business, government, and not-for-profit organizations.
This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research, and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.
Once you graduate, you'll be able to employ analytical, decision-making, organizational, and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.
In today's competitive marketplace, it's essential that every business develops, implements, and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes, and intense competition continue to challenge the marketing function to provide more return to an organization's various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program will give you the opportunity to develop knowledge and skills applicable to today's workforce.
You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services and evaluate integrated marketing communications.
Program instructors are industry professionals with years of experience, who are approachable and ready to help.
Upon program completion, you will be prepared to join the domestic and global workforce in several aspects of marketing strategy and execution.