Program Code: 2046
School: The Business School
Credential: Ontario College Graduate Certificate
Program Type: Graduate Certificate program
Program Length: 1 year/ 2 semesters
Start Date: Fall, Winter, Summer
Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government, and institutional marketplaces.
In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing, and service. This includes prospecting, networking, relationship building, closing, and post-sales activities.
As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:
Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviors.
Verbal and written communication.
Selling and presentation (storytelling and practical methodologies).
Using analytics and customer relationship management (CRM) tools.
Business and financial literacy to create compelling customer value propositions.
Engaging buyers and influencers through digital content and omnichannel marketing.
Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers.
Understanding negotiations from the buyer’s perspective.
Purpose-driven leadership (understanding your motivations and next career steps).
If you're goal-oriented, organized, inquisitive, and persistent with above-average communication skills, consider a career in the industry-diverse world of professional sales, account management, and many other customer-facing roles.
Thanks to the Corporate Account Management program's hands-on training in the Salesforce CRM platform automation software, you will be able to make a smooth transition into the workplace.
Business School professors have extensive experience in sales and account management in business-to-business settings.
Interactive learning environments allow you to connect with faculty members and your fellow peers.
Learn to thrive under pressure and develop excellent interpersonal, listening, and oral communication skills.