Introduction
Live a unique experience. Learn from former presidents of government, professors and international consultants, in a totally practical way. Feel the intensity of the government and the excitement of the election campaign.
In the Specialist in Government Management and Electoral Campaigns you will be able to lead a team made up of international students. You will have the opportunity to design government strategies and develop the action of your executive or promote a winning electoral campaign. Each of your decisions can guide your team to success.
You will have to confront the media to try to boost the image of your government. Throughout the training, you will see your image on the front pages of newspapers and on the Simulation's social media accounts.
Forget dense theoretical courses and get ready to enjoy practical classes and intensive workshops: political speech, television interview, strategic planning, crisis management, lobbying, etc.
Universidad Camilo José Cela","author_url":"","source":""}" />goalsTo provide students with theoretical and practical tools to improve government management and electoral campaigns.
Train political leadership.
Learn new techniques and tools for the application of technology in government management and electoral campaigns.
Assimilate crisis management methodologies to face the challenges of a changing environment.
Practice the relationship with the media and the management of social networks to position the message of the government and the political party.Addressed toUniversity graduates in the field of social sciences, communication, law and political science.
Professionals from the world of politics: deputies, senators, mayors, candidates, advisers to institutions, organizations, consultancies, press offices, etc.
University students, especially from the branches of politics, law, communication and international relations.A differentiating methodologyExperiential learningLearning theory that is based on the experience of concrete experiences by the student in order to be able to reflect on the successes and errors committed and thus link theoretical concepts to practice.GamificationThe Simulation takes place in a fictional setting, but full of events taken from real cases that students will have to manage. In addition, teams compete for the best score to claim victory.Role-PlayingEach student represents a role within the government cabinet and must assume specific responsibilities while making contact with their stakeholders.Living NarrativeStudents feel pressure from the media, networks and pressure groups. But the reactions of each team transform events. In this way, a shared story is built between the organization and the students.
Universidad Camilo José Cela","author_url":"","source":""}" />Academic programModule ITools for exercising political leadership in the 21st centuryPolitical leadership in the face of social changes and technological transformation.
Decision making and communication. The oratory and rhetoric of the political leader.
Negotiation and conflict resolution.
Team management, motivation strategies and agile work methodologies.
Confidence and differentiation projection. The personal brand of the political leader.Module IIElection campaign managementPreparation and development of a campaign plan.
The importance of research: data mining, public opinion analysis tools and microtargeting.
Creation of winning strategies in campaign.
Construction of the narrative of the electoral campaign. Design of the force ideas.
Establish alliances with interest groups for the electoral campaign.
Selection and training of the campaign team.Module IIIThe candidate and the development of the campaignThe construction of the image and the story of the candidate.
The relationship with the media. How to face interviews.
Electoral debates.
Design of electoral spots and management of electoral advertising.
Management of the web and social networks.
Staging of the message through the organization of events.
Campaign on land. Techniques for mobilization.Module IVTechniques for applying communication to government managementResearch of the needs of the population and planning solutions.
The management of intangibles in politics. How to win the trust of the public.
Narrative and framing in government communication.
Communication tools to impact stakeholders.Module VMethodologies to innovate in public management. Government and technologyIntroduction to data management. From big data to smart data.
E-Government: digitization in public institutions.
Creation of systems to improve citizen service.
How to apply scientific thinking and technology to the design of public policies.Module VICrisis management and communicationStrategies for risk management.
The crisis in the era of urgency and constant change.
Methodologies for the preparation and prevention of a crisis.
Management and communication tools to overcome a crisis.Universidad Camilo José Cela","author_url":"","source":""}" />Online modeDuration2 monthsDatesFrom April 26 to June 6, 2021.ScheduleLive online classes and workshops on Fridays from 8:00 p.m. to 1:00 p.m. (UTC + 1).Virtual campusThe Universidad Camilo José Cela has the advanced BlackBoard educational platform for the development of online methodologies, as well as BlackBoard Collaborate to teach live classes.Price€ 1500.
