Gmcm - master in business management and marketing

General

3 locations available

Program Description

The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.

Addressed to

Professionals who wish to broaden their knowledge in the area of ​​Marketing with the aim of:

- Develop a career in a marketing department companies products or services to the consumer.
- Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.

Case Method

Methodology: Online

Duration: 730 hours of training (12 months)

Intakes: February, June and October

Employment Opportunities: Professionals who want to play a position in a department Marketing companies products or services to the consumer. Managers and executives who want to enter new approaches and techniques of Marketing for a major in one of these areas of future

Features and Selection Criteria

Experience Media expected

Middle Ages expected

other requirements

4 years

26 years

Professional experience

Programme structure

  1. modules
    • Fundamentals of Customer Focused Marketing
    • Competitive strategy
    • Qualitative Market Research
    • Product-Price Decisions
    • Sources and Methods of Quantitative Research
    • Cost Analysis for Decision Making
    • Commercial distribution
    • International marketing
    • Relationship Marketing
    • Logistics and Service
    • Communication strategies
    • Sales Management
    • BTL Communication
    • E-Marketing
    • Channel Marketing
  2. End of Master Project: Marketing Plan

NOTE: ISEAD reserves the right to make any changes it deems appropriate in the present structure of the program and its contents intended to provide the best and most current training materials.

Last updated Mar 2020

About the School

The Institute for Higher Education, and Development Administration (ISEAD) is associated with the School of Management Villanueva University Centre, affiliated with the University Complutense of Madri ... Read More

The Institute for Higher Education, and Development Administration (ISEAD) is associated with the School of Management Villanueva University Centre, affiliated with the University Complutense of Madrid, to develop teaching, research and education in the field of training directors and executives of the Company and the Public Administration. Read less
Madrid , Bogotá , Miami + 2 More Less