Gmcm - master in business management and marketing

ISEAD Business School

Program Description

Read the Official Description

Gmcm - master in business management and marketing

ISEAD Business School

The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.

Addressed to

Professionals who wish to broaden their knowledge in the area of ​​Marketing with the aim of:

- Develop a career in a marketing department companies products or services to the consumer.
- Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.

Case Method

Methodology: Online

Duration: 730 hours of training (12 months)

Intakes: February, June and October

Employment Opportunities: Professionals who want to play a position in a department Marketing companies products or services to the consumer. Managers and executives who want to enter new approaches and techniques of Marketing for a major in one of these areas of future

Features and Selection Criteria

Experience Media expected

Middle Ages expected

other requirements

4 years

26 years

Professional experience

Programme structure

  1. modules
    • Fundamentals of Customer Focused Marketing
    • Competitive strategy
    • Qualitative Market Research
    • Product-Price Decisions
    • Sources and Methods of Quantitative Research
    • Cost Analysis for Decision Making
    • Commercial distribution
    • International marketing
    • Relationship Marketing
    • Logistics and Service
    • Communication strategies
    • Sales Management
    • BTL Communication
    • E-Marketing
    • Channel Marketing
  2. End of Master Project: Marketing Plan

NOTE: ISEAD reserves the right to make any changes it deems appropriate in the present structure of the program and its contents intended to provide the best and most current training materials.

This school offers programs in:
  • Spanish
Duration & Price
This course is Online
Start Date
Start date
Sept. 2018
Oct. 2018
Duration
Duration
13 months
Part time
Price
Price
10,000 USD
Possibility of partial scholarships
Information
Deadline
Locations
Colombia - Bogotá, Bogota
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
Spain - Madrid, Community of Madrid
Start date : Oct. 2018
Application deadline Request Info
End date Request Info
USA - Miami, Florida
Start date : Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
USA - Miami, Florida
Application deadline Request Info
End date Request Info
Oct. 2018
Spain - Madrid, Community of Madrid
Application deadline Request Info
End date Request Info
Colombia - Bogotá, Bogota
Application deadline Request Info
End date Request Info