In today’s digital age, effective and strategic communication is imperative for any organization seeking to reach the right audience, protect or enhance their reputation and stand out in a crowded business landscape. The Strategic Communications online short course from the George Washington University's Columbian College of Arts and Sciences equips you with the skills needed to curate powerful messaging that directly influences consumer behavior. Over eight weeks, you’ll learn how data-driven insights can shape meaningful written, verbal, and visual communication strategies, examine how to choose the right medium for your message, and explore how best to approach interactions from a problem-solving angle, ensuring your brand gets the audience attention it deserves.
The George Washington University's Columbian College of Arts and Sciences is collaborating with online education provider GetSmarter, a 2U, Inc. brand, to make its research and teaching globally accessible. With 24-hour support from dedicated success managers, students will experience flexible learning (6–8 hours per week) that’s entirely online and receive expert feedback from assigned Head Learning Facilitators. Working professionals are able to engage with up-to-date research and insights, as they network and collaborate online with classmates from around the globe. At the end of eight weeks, students will earn an official certificate of completion as validation of their achievement.
The topics covered in this course include:
Module 1: Communication goals and audiencesUnderstand the importance of establishing clear and measurable goals and know which audiences can realize or block those goals.
Module 2: Persuasion and influenceExplain why strategic communicators should stop informing and start persuading.
Module 3: Framing and agenda-settingCompare how agenda-setting and framing impact what topics people think about, and how they think about these topics.
Module 4: Media strategiesDescribe the strategic value of employing hybrid media within communications.
Module 5: Reputation and crisis managementExplain how communication strategies can be used to promote the reputation and prepare for crises.
Module 6: Data-driven insights for communicationEvaluate the strategic value of applying data-driven insights to communications.
Module 7: Strategic visual communicationDesign visual communication elements that could be used to enhance the effectiveness of your strategic communication.
Module 8: Compiling a strategic communication planPresent a strategic communication plan that advances your strategic goals.
Is this course for you?
This course will benefit any media and communications professional who understands how strategic communication can be a key differentiator in gaining a competitive advantage. Individuals looking to stand out within their organization will discover how they can take the lead in corporate communications, reputation management, and key engagements with internal and external stakeholders. Managers and strategists in advertising and marketing will learn how to leverage data-driven insights across their media channels to enhance and influence their distinct brand messaging. Students will also develop the practical communication tools needed for success in today’s workplace and will gain essential written, visual, and presentation skills that can help better align communication strategy with business objectives.
How to register?
This online short course is available to professionals around the world, regardless of location, academic study, or work experience. While there are no acceptance criteria or registration fees, you’ll need a current email account and access to a computer and the internet, as well as a PDF reader and Excel. You may need to view Microsoft PowerPoint presentations and read and create documents in Microsoft Word, or similar programs.
This course is presented entirely online, in collaboration with leaders in online education GetSmarter, a 2U, Inc. brand. Visit the Strategic Communications online short course page on the GetSmarter website to find out about upcoming course dates, the course price, and more.
View your brochure to find out more about this course.
Will I have the time?
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into manageable weekly modules, with incremental deadlines, designed to help you pace yourself over the duration of the course, and allow you the flexibility to work when it suits you best.
At the beginning of each week, you'll be presented with all the lectures, notes, and assignments necessary for that module’s completion. You also have access to your Success Adviser who will help you set goals and track key milestones, manage your time, and field any administrative requests.
What is the online campus?
The Online Campus will be your virtual classroom for the duration of your course. Through its easy-to-use interface, you'll have access to content in a range of formats, including interactive video lectures, module notes, practice quizzes, Prezis, assignment briefs, and additional web resources.
You'll also be able to ask questions and interact with your fellow students and Head Learning Facilitator through the discussion forums on the Online Campus. If you're experiencing tech issues or need advice from your personal Success Adviser, you can use the Online Campus to get in touch.
Can my employer assist with payment?
By improving your skills and industry knowledge, you can influence the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Here is a guide to show you how to receive financial assistance from your employer.
What are my payment options?
You can either pay your tuition fees in full before the course starts, or you may opt for a two-part payment plan for courses nine weeks and shorter. For courses ten weeks or longer, there is a three-part payment plan available. To find out more on payment options please visit the Payment and Financing page.
If you want to find out more about any of these options or you want to know which you qualify for please get in touch with an Enrollment Adviser here.