Introduction
Brief description of the courseThe Applied Typography Expert Program will show you that you cannot design without typography, but you can design only with typography.
In the current design landscape, typography has gone from transparency to occupying a leading role and having its own expression. The objective of typography is, in essence, to try to communicate any text in an attractive way, regardless of its reading level.
With an eminently practical approach, the final objective of this program is for the student to acquire the essential skills and knowledge so that he knows how to apply typography in any professional graphic project, both in corporate media, as editorial, digital or interactive with a high degree of specialization.
goalsObjective in design. Understand the complexity of typographic use in the various areas of design.
Means. Mastering the necessary resources for a logical, coherent and efficient typographic application.
Effectiveness in the message. Enhance the efficiency of the message at the typographic level in real projects.
Typographic solutions. Solve the problems that appear in the development of a project where typography is a key element.
Practical projects. Increase resolution capacity through the execution and solution of practical projects.
Characteristics. Understand the different characteristics of typography to implement them in the different environments and supports related to design.Who is it for?To those graphic designers who want to evolve, professionalize and specialize in the knowledge and application of the most suitable typography in projects of corporate visual identity, editorial or web or app design.
To those professionals from design agencies or studios who want to specialize in the application of typography in projects.RequirementsKnowledge or experience in graphic designTemaryModule 1. Typography in the corporate environment
In this first module we will learn the necessary concepts to be able to speak correctly about typography and classify typographically.
We will analyze the importance of corporate typography in companies, we will see the key elements when choosing a typeface for a company, both from a practical and logistical point of view, and we will study practical cases of corporate typefaces that have been successful.
Finally, we will design a typographic logo and its basic corporate applications.
Module 2. Typography in the editorial environment
In this module we will learn to differentiate the two levels of typesetting: character composition and paragraph composition, as well as the importance of line spacing, box width, and proper columnar.
We will study how to correctly use the partition and justification settings and how the visual hierarchy orders the contents and allows a clearer and more agile communication. We will see what it is and the importance of orthotypography when it comes to understanding a text correctly.
Finally, we will design an editorial publication using typography as a background element.
Module 3. Typography in the web environment
In this module we will analyze the formats that currently exist within typography, both old and current, and we will show the pros and cons of these.
We will know the fonts intended for printing and high resolution systems and those intended for use in low resolution devices, and the importance of web fonts and their advantages. We will learn how Hinting is done and applied for a good display of a font on the screen. And we will talk about text as a navigation tool.
Finally, we will design a typographic OnePage where we will show the formal and aesthetic skills acquired.CompetenciesUnderstanding of typographic concepts and classification, corporate typography and its implementation in the company. The key elements for choosing a correct corporate typeface and the business license treaty. Design a typographic logo and its basic corporate applications.
Knowledge of the character and paragraph composition, line spacing, text and column width, the participation and justification of texts or the hierarchy and typographic aesthetics. The OpenType specifications and orthotypography. Design an editorial publication.
The digital typographic formats, the Desktop vs Webfonts, the fonts and texts on the screen, the Hiting and digital edition or the text and interface. In addition to the knowledge of Apps and mobile devices. Design a typographic Onepage.
