Introduction
Expert Online / Semipresencial
Introduction to training in Sport Social Media Management
The athletes, the coaching staff, the entities, the clubs, the media, etc. they face an increasingly greater challenge, digital communication.
Social networks (Social Media Management) are being introduced in the midst of many economic interests linked to the media. Will brands, clubs and the media be able to take advantage of this new trend?
Today more than ever the creation of the personal brand is a determining factor when it comes to evolve in the sports field, as well as from the entity to know how to manage the crises that can be created in the environment of social networks. A good professional will avoid those crises and, if they appear, will know how to respond in an appropriate way both in tone and in efficiency.Objectives of the training in Sport Social Media ManagementThe training programs at Sport Social Media Management have the general objective of training and giving skills to students, from different disciplines and fields, for professional practice in the field of digital marketing linked to social networks and personal branding.Know the different areas in which social networks are managed, their individual characteristics, as well as advantages and disadvantages of each of them.
Acquire the practical knowledge and tools necessary for the management of social networks applied to the world of sports.
Apply in a creative and innovative way the practical knowledge acquired for the correct diffusion of the personal or professional brand focused on the optimization and maximization of results in social networks.
The Sport Social Media in the mobile environment, mobile sport media expert.To whom the Sport Social Media Management programs are aimedThe programs of sport social media management are aimed at all those (graduates, graduates or graduates, as well as professionals) who wish to broaden their knowledge about the management of social networks in order to have the necessary skills and tools to be able to work in this field. sector.
University graduates, preferably graduates in ADE, law, journalism, sciences of physical activity and sports and all those graduates who wish to specialize in the area of ​​training in Sport Social Media Management.100% Online ProgramsThe online training in Sport Social Media Management offers a series of advantages such as, among others, the possibility of studying from any point and the freedom to manage our own study time, allowing the combination with other studies or work even with the preparation in competitions of great demand. The pace of study adapts to your personal needs. You always have at your side a personal tutor and a series of professionals who will take care of you throughout the process. We use the most modern tools of remote work, videoconferences, videochats, email, instant messaging, as well as a forum in our Campus.Why choose us?Face-to-face sessionsOur training in Sport Social Media Management also helps you to be able to interact with fellow students, conduct networking, internships in sports organizations and companies, as well as be in contact with professionals from the Sport Social Media Management sector.
Study load: 425 hours (ECTS equivalent: 17 credits)Agenda of the Expert in Sport Social Media ManagementB160 Introduction to 2.0The beginnings of the digital era
Communication 2.0
Social websites
Smartphone technology
The web 3.0B161 Social Media and SportSport in digital media
Entities, brands and athletes in the process 2.0
Sports media
The consumer of sport 2.0B162 Social PlatformsGeneralist social networks
Audiovisual social networks
Professional social networks
Sports social networksB163 You, the social media managerTraining of the work team
Production and management toolsB164 The Social Media PlanThe strategy
The success of our project
Management of a sports communityB165 Measurement of resultsNatural and social positioning
Analysis and measurement of resultsB166 Legal aspectsLicenses
Legality in Social MediaOnline method of the Expert in Sport Social Media ManagementFlexible methodology adapted to your life
Online campus available 24 hours / 365 days
Customized tutoring
Teaching material always updated
Individual classes by videoconference
Case studies
Campus adapted to mobile devices
Free subscription to sector magazines
Access to specialized resources
International technical stays (OPC)
Classroom activities (OPC)
Internships in companies (OPC)International validation
