With the expert program in Sports Communication and Journalism at Unisport Management School learn to use professional journalistic creation and investigation techniques, taking into account the ethical principles of the profession.You will prepare yourself for the professional exercise of sports communication.
You will be able to know the idiosyncrasies of the different sports communication media, be it TV, Radio, web, Social Networks or written press.FileObjectives of the expert program in Sports Communication and JournalismTrain professionals in the area of communication.
Correctly identify the skills necessary to be a good communicator within the sports field.
Use the professional techniques of journalistic creation and investigation, attending to the ethical principles of the profession.
Manage press and / or communication departments in sports entities or professional players.
Know the idiosyncrasy of the different sports communication media, be it TV, Radio, web, Social Networks or written press.
Identify and understand the competences of all agents participating in Sport, both internationally and locally.Recipients of the expert program in Communication and Sports JournalismPeople passionate about communication who want to enter a constantly growing sector.
Sports professionals who want to generate value for their entities and sports clubs through communication in media and social networks.
Journalists and communication graduates who wish to enter the specialization of sport, knowing the figures that develop sports environment and the peculiarities of the different sports organizations.Professional outings
Sports media writer | Sports blogger | Responsible for communication of professional athletes | Sports event announcer | Sports commentator | Press officer in sports entities | Presenter | Community manager.TemaryAgenda of the expert program in Sports Communication and Journalism
B170 The training of the journalistB170.1 Qualities that the sports communicator must meet
B170.2 The DNA of the professional communicator
B170.3 Roles of the sports journalist
B170.4 The sports communicator as a messenger
B170.5 Journalistic language
B170.6 The language of sportB171 Professional techniquesB171.1 Journalistic genres in sports communication
B171.2 The journalistic structure and the message
B171.3 Knowledge and specialization in sport
B171.4 Accreditations and contact with sources
B171.5 Investigation techniques
B171.6 Right to informationB172 The mediaB172.1 The informative story
B172.3 The report
B172.4 The interview
B172.6 Information in press officesB173 Professional ethicsB173.1 What is sport. Analysis of its essence. Sport as leisure and sport as business
B173.2 Concept of professional ethics and ethics of journalism. Self-regulation and self-control mechanisms. Deontological codes
B173.3 Ethical principles. Self-regulatory bodies. Limits to the right to freedom of expression
B173.4 The use of information sources in sports journalism. Contrast and veracity
B173.5 Criticism as a sports journalistic genre
B173.6 Ethical analysis of sports informationB174 Sports regulations and structuresB174.1 Basic technical knowledge adequate for sports information. The sports communicator specialization
B174.2 Sports and their media linkage
B174.3 The legal system of Spanish sport: an overview
B174.4 Clubs, federations, competitions and brand approval: football
B174.5 The extra sports environment
B174.6 The Olympic GamesB175 Fair Play and veracityB175.1 Analysis of sports action
B175.2 Relationship with athletes and leaders
B175.3 The interview
B175.4 Violations and assaults
B175.5 Violence and journalism
B175.6 The journalist against dopingMethodologyOnline method in UnisportFlexible online methodology adapted to your life
Online campus available 24 hours
Teaching material always updated
Individual classes by videoconference
Study of practical cases on sports management
Campus adapted to mobile devices
Free subscription to specialized magazines of the sports sector
Access to specialized resources
[OPC] International technical stays
[OPC] Face-to-face activities
[OPC] Internships in sports management companiesjobJob orientation as a Sports Communicator.
Unisport students can enjoy different exclusive services related to their employability:Internship program in companies and sports entities.
Exclusive search engine for job offers and job offers.
Entrepreneurship support services.
Validation of your business model
Search for financing
Acceleration of innovative projects related to sport