Who knows how to do, teaches.We were born in the liquid society. The one in which everything flows and one cannot stop. Our role is to convey potential, enhance it and contextualize it with what the market is asking today. In short, we shape the power of water.
We are convinced that training is needed to work and that to work you need training. Just as we believe there is always something to learn. At every level. This is why we have thought of a varied training offer, made up of Executive Masters, Full Masters, University Masters and Knowledge Boxes. Suitable for different needs and different skills. We have implemented Liquid Learning, with the integration of live and on-demand content so that even those who work can have the opportunity to train in depth.
We are born from the union of the skills of Sida Group, a consulting company for companies, and of the digital agency Websolute: we have always listened to the needs of companies and, based on these, we create special paths to train talents. We train them through our mentors, professionals and sector managers who know what it means to move in a company. Their task is to provide a concrete and reusable toolbox in everyone's daily working life. Through a lot, a lot of practice.
Because, for us, those who know how to do, teach.
And we are a Business School. Born Digital.Our training partner.Digital Company listed on AIM Milano leader in omnichannel E-commerce. The multi-year experience of Websolute Spa in the creation of E-commerce implemented on the BOM platform (Back Office Manager) and on Magento and Prestashop open source platforms made available to learners in this practical technical executive master unique in the Italian managerial panorama. Eurospin Viaggi, Acquario di Genova, Thun, NaturaSi, Calligaris, some of the Best Case that will be analyzed in the classroom.
Dealing with digital in the E-commerce sector means in Websolute designing a business project, starting from the information support of market analysis, verifying the saleability of the product, analyzing the choices of competitors, defining the necessary adaptations to business modeling (especially in relation to integration or disintermediation of an existing sales network), choosing branding and sales policies. Scavolini, Campagnolo, Dorelan, Stiga, Aquarapid, Satur, La Bottega dell'Albergo and others.
AimsGlobally, the value of the B2B E-commerce market reached a turnover of 12 trillion dollars in 2020, which is three times that generated by companies operating in the B2C market. Today, in Italy this market is worth 410 billion euros. The new generation of B2B buyers are digital natives who can build relationships and partnerships across a variety of online channels. Software such as Magento Commerce, Shopify and many other famous marketplaces, allow you to manage customer information in a single database. In the Executive Master we analyze the "best practices" to direct your thinking towards flexible, scalable and customizable solutions. The objective of the course, therefore, is to let you elaborate and develop a functional strategy for your E-commerce business model.ProgramThe training course is structured according to the following modules:Module 1. E-commerce strategy
Module 2. User Experience
Module 3. Principles of graphics and UX / UI
Module 4. Digital Marketing for E-commerce
Module 5. Social commerce and performance advertising
Module 6. E-commerce platforms
Module 7. Shop management
Module 8. RegulationsPlacement ServiceThe Career Department of w.academy offers its learners an opportunity for inclusion in curricular internships in the path attended and in line with the objectives of each learner.
w.academy is the only business school in Italy to have a certified Placement Service (through KHC, a certification body accredited by ACCREDIA - Italian accreditation body).
Within 12 months from the end of the internship, 90% of w.academy learners obtain a job placement in important companies.
Certificate N ° / Certificate NO.121 / 2017Upcoming EditionsNovember 2021Duration and FrequencyThe Executive Master has a total duration of:
142 hours of Live Streaming with 24h on demand channel
1 hour of One-to-One Orientation
6 months of internship in the company (optional)RecipientsDigital Marketing Specialist / Manager
Professionals who carry out an E-commerce activity
Professionals, consultants and managers in the Marketing, Sales, Export area
Entrepreneurs and business owners
Graduates and graduates interested in acquiring one of the specializations
most sought after by the job market
PMI ManagerOutgoing professional figuresE-commerce Manager
E-marketing E-commerce manager
Supply Chain Manager
Digital E-commerce Manager
Category & Company Manager
Merchant Integration ManagerSome of our teachersSara Nesi - Export Sales Manager @ Clementoni
Andrea Zanovello - Merchant Integration Manager @ eBay
Marco Sepulcri - Category & Company Manager @ eBay
Ginevra Fasoli - E-commerce Merchandiser @ Luxottica
Laura Giacalone - E-commerce Specialist @ Max Mara Fashion Group
Gregorio Galati - E-commerce Manager & Advertising Specialist @ TTM / Studio