Executive Diploma in Sales

General

Read more about this program on the school's website

Program Description

Course Outline: What You Will Cover

There’s no mystery in sales. Opening and closing a sale are skills that can be learned and you have the opportunity to do so in this course. The following units make up our competitive sales program:

Course Units

1 Developing Skills in Sales

  • Selling Steps and Methods
  • Opening a Sale: Building a Desirable Atmosphere
  • Closing a Sale: Conquering Objections

2 Salesmanship Basics

  • Ground Rules of Salesmanship
  • Managing the Sales Team
  • Recruiting and Hiring Sales People
  • Training & Motivating Salesmen

3 Salesmanship Principles and Concepts

  • Salesmanship Evaluation and Appraisal
  • Design, Branding, and Packaging of Products
  • Deciding on Price

4 Records, Appraisal and Analysis of Sales Force

  • Techniques in Pricing
  • Budgeting Sales
  • Trends in Sales
  • Documentation and Analysis of Sales Quota

5 Communication & Strategies in Marketing

  • Marketing Techniques
  • Communication
  • Ethics and Relationship Marketing

Career Prospects

Employers are aware that having competent sales force is very important and many organizations can’t thrive without salespeople improving the cash flow. Not surprisingly, jobs in sales are available in almost any business, whether it caters directly to consumers (Business to Customer) or to other businesses (B2B or Business to Business). Salespeople hold various titles, from sales representative to sales manager and sales consultant. Account executives, managers and representatives also belong to the sales force. Other positions include estimators, agents, and marketing managers. A sales career can be very rewarding and employment opportunities are plenty.

Last updated Dec 2017

About the School

The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges establis ... Read More

The International Career Institute (ICI) is a leader in distance education with some of the most diverse course offerings available to students. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. Read less
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