European Bachelor in Business Administration (Concentration in Marketing)

General

Read more about this program on the school's website

Program Description

⚡️ Coronavirus (COVID-19) update

We have temporarily adopted our programs for virtual instruction so that our new students have an option to begin their program in Summer or Fall 2020 virtually, and then change to on-campus learning, once the Czech Republic re-opens its borders.

Reach the right audiences with a degree in Business Administration – Marketing

This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.

This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.


Course Content

Examples of specialized courses:

  • Public Relations Principles
  • Electronic Commerce and Marketing Technologies
  • Introduction to Advertising
  • International Marketing Strategies
  • Advanced Marketing

UNYP Selfie


Prospective Career Opportunities

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Event organizer
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive


European Programs Brochure

Admission Requirements

Last updated Apr 2020

About the School

Since 1998, UNYP has been offering the best in English-language higher education in Central Europe, with a focus on Business Administration, Communications, Finance, IT Management, Marketing, Internat ... Read More

Since 1998, UNYP has been offering the best in English-language higher education in Central Europe, with a focus on Business Administration, Communications, Finance, IT Management, Marketing, International Economic Relations, English Language & Literature, and Psychology. UNYP is the largest and leading English language higher education institution in the Czech Republic. Read less