Introduction
In collaboration with:
Why Enroll for PG Diploma in Digital Business?
Whether you are an experienced industry professional or are transitioning to a new field of endeavor, having the knowledge you need to guide your business through the process of digital transformation is key. This knowledge includes strategically shifting your approach toward your customers and competition, identifying valuable data to drive your decision-making, and implementing innovative and effective strategies. Our students come from an array of business sectors, ranging from banking and finance to IT services and products to consulting and more.
This nine-month online program offers a variety of robust resources for you to learn from, including video lectures, simulations, business models, case studies, and the digital strategies that have guided some of the most successful companies of today.
25.1 Bn Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.
Source: Forrester
70% of companies either have a digital transformation strategy in place or are working on one.
Source: ZDNET
90% of companies regard digital transformation as important for their business strategy.
Source: IDT-Survey
Your Learning Journey
Module 1: Digital Strategies for Business: Leading the Next-Generation Enterprise
The Five Domains of Digital Transformation - A Holistic Framework
From Mass Marketing to Customer Networks and New Path to Purchase
Five Core Behaviors of Customers in the Digital World
Platform overview
Coopetition, Dis/intermediation, and Asymmetric Competitors
Building Data as a Strategic Asset for Your Business
Big Data at Work: New Data, New Tools, and Templates of Value
Innovation Through Experimentation: AB Test and Minimum Viable Products
Translating the Lean Startup to Enterprise Scale Innovation
Adapting Your Value Proposition
Mastering Disruptive Business Models
Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
Leadership and the Customer Value Imperative
Module 2: Digital Transformation: Platform Strategies for Success
Digital Transformation: From Products to Platforms; Network Effects
Digital Transformation Concepts: Markets, Environment, and Structure
Designing Your Digital Business Model for Success
Launching and Growing a Digital Platform
Leveraging Open Innovation
Governing Your Digital Platform
Strategy and Competition in the Digital Age
Module 3: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
(Overview) + Access Strategy
Engage Strategy
Customize Strategy
Connect Strategy
Collaborate Strategy
Digital Advertising Mix - Key Channels and Principles
Best Practices from Brands on Social Networks
Lessons From Brand Failures in Social Media
Making Digital Matter - Metrics, ROI, and Agile Modelling
Organizational Challenges of Digital Marketing
Six Faces of the Near Future of Marketing
Capstone Project
In the capstone assignment, learners will have the opportunity to work in a group on a digital business challenge or idea decided by them. They will apply all the strategies and frameworks that they learn in the diploma.
Past Participant Profiles
©Emeritus Institute of Management
Certificate
Upon successful completion of the program, participants will be awarded a verified digital certificate by the Emeritus Institute of Management, in collaboration with MIT Sloan & Columbia Business School Executive Education.
Representative Companies
Participants in the online PG Diploma in Digital Business program have been employees of companies including:
Tata Consultancy Services
IBM
Standard Chartered Bank
Unilever
Honeywell
Johnson & Johnson
Merck
Coty
Accenture
Mastercard
Philip Morris International
Schlumberger
KPMG
Cognizant
Ericsson
Infosys Limited
General Electric
Borealis AG
Adidas
The Coca Cola Company
Syngenta
EMERITUS Network Benefits
On successful completion of this program, join a community of over 7400 learners on the Emeritus Network. The Emeritus Network is your platform to connect to a global network of individuals. Benefits of the Emeritus Network include:
Tuition Assistance
Global Network that includes over 400 CEOs, Presidents, Vice Presidents, Directors, Founders, and Managing Directors
Invitation to Global Events
Start-up Corner to help connect, collaborate, raise capital, invest or identify talent
Extended Course Access and
Access to Emeritus Groups
