Emeritus Postgraduate Diploma in Digital Business

General

Read more about this program on the school's website

Program Description

In collaboration with:

Why Enroll for PG Diploma in Digital Business?

Digital business models have completely transformed music, newspapers, and ticket booking. While finance, retail, and movies are in the early stages of transformation, most business leaders agree that every industry will eventually be impacted. Digital transformation is driven by a set of principles and frameworks. Once these principles and frameworks are understood, they can be applied to any business. For example, participants will learn the framework for the mediation of digital platforms, which can then be applied to food delivery and to private jet rentals.

25.1 Bn

Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023.

SOURCE: FORRESTER

40%

Higher salaries for digital marketers compared to traditional marketers.

SOURCE: YOUR STORY & KSTART

$335.5 Bn

Worldwide digital advertising expenditure by 2020.

SOURCE: STATISTA

Your Learning Journey

  • Module 1: Digital Strategies for Business: Leading the Next-Generation Enterprise
  • Module 2: Digital Transformation: Platform Strategies for Success
  • Module 3: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
  • Module 4: Capstone Project

Past Participant Profiles

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan.

Representative companies

Participants in the online PG Diploma in Digital Business program have been employees of companies including:

  • Tata Consultancy Services
  • IBM
  • Standard Chartered Bank
  • Unilever
  • Honeywell
  • Johnson & Johnson
  • Merck
  • Coty
  • Accenture
  • Mastercard
  • Philip Morris International
  • Schlumberger
  • Kpmg
  • Cognizant
  • Ericsson
  • Infosys Limited
  • General Electric
  • Borealis AG
  • Adidas
  • The Coca Cola Company
  • Syngenta

EMERITUS Network Benefits

On successful completion of this program, join a community of over 7400 learners on the EMERITUS Network. The EMERITUS Network is your platform to connect to a global network of individuals. Benefits of the EMERITUS Network include:

  • Tuition Assistance
  • Global Network that includes over 400 CEOs, Presidents, Vice Presidents, Directors, Founders and Managing Directors
  • Invitation to Global Events
  • Start-up Corner to help connect, collaborate, raise capital, invest or identify talent
  • Extended Course Access and
  • Access to EMERITUS Groups

Last updated Mar 2020

About the School

Our values define who we are, the people who we work with and the way we collaborate. They also encapsulate the behavior we seek in our students and alumni.

Our values define who we are, the people who we work with and the way we collaborate. They also encapsulate the behavior we seek in our students and alumni. Read less
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