Master online showing keys to attract, sell, satisfy and retain customers
Presentation of the Master in Marketing and Sales Management
At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it.
Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client.
In this environment, organizations need marketers and business address area able to successfully lead the right combination of three elements: a strong background and knowledge of marketing and commercial skills needed to learn to respond to the current market environment and the and ability to connect with customers and organize an effective sales network.
With the Master in Marketing and Sales Management you will develop the technical, strategic and personal skills to train you as an innovative knowledge management, with a broad vision of the company and ability to meet the challenges posed by current addresses and Commercial Marketing.
- Marketing Management
- Product Manager
- Responsible for Marketing Studies
- Responsible Trade Marketing
- Marketing Consultant
- Category Manager
- Business address
- Export Manager
- National Sales Manager
- Sales manager
- Key Account Manager or Key Account
- Director of Expansion
- Regional Director
Objectives of the Master in Marketing and Sales Management
What goals are going to get?
You'll gain the knowledge needed to:
- Adapt the company to the needs of the market and customer.
- Integrate the vision and overall goals of the business policies and marketing strategies.
- Define methods of market research, the use of the most appropriate sources of data and analysis of results based on the trade policies and business strategies.
- Plan and manage the activity of Marketing and Commercial Company.
- The organization and management of sales teams.
- Develop management skills to build and manage teams of sales they generate added value to the organization.
- Developing a Marketing and Business Plan type and apply it in the overall context of a company.
Financial Aid Master in Marketing and Sales Management
OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements.
The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations.
Currently, the following scholarships are valid:
Scholarship OBS Experience
Objective: To promote continuous training of future professionals through the OBS Online Methodology, which is registered as own model of online learning.
Requirements: Candidates with no previous experience in online learning models that meet the academic and curricular program of interest requirements.
Profile Scholarship Board
Objective: to promote management competencies in those candidates with extensive professional experience.
Requirements: scholarship available to candidates with more than 3 years of professional experience in positions of responsibility who wish to acquire the skills and managerial skills to make a qualitative leap in their career.
Online Business Management Scholarship
Objective: To promote the generation of births in the Internet and the creation of new models of network-based business and the digitization of traditional businesses that are not yet active on the Internet.
Requirements: Candidates who wish to acquire knowledge and skills necessary to take on the Internet and drive new digital business models, whether in your own company or as a manager.
Program taught in: