Dual Master in Online Business Management and Management


2 locations available
Read more about this program on the school's website

Program Description

Why This Program?

An online program meticulously developed by experts in innovation and entrepreneurship, with the aim of turning it into an infallible toolbox for the acceleration of any digital business.

If you want to lead a successful digital business project, choose this online program. You will acquire the skills and knowledge necessary to be able to skip the rules and get ahead of the rest.


“Understand how digital models work”
  • Start a project with guarantees of success.
  • Understand how to use growth hacking strategies to find shortcuts to the most conservative processes.
  • Know what KPI you should consider and how to improve them.
  • Take advantage of digital channels to acquire customers quickly.
  • Create campaigns and strategies that accelerate your growth.
  • Lead teams and projects to achieve the marketing objectives you have set.
  • Make decisions quickly and efficiently.

Brainstorming over paperHelloquence / Unsplash

Who is it headed to?

  • You want to undertake, you have a project and you want it to be developed with the maximum guarantees of success or to pivot it before risking too much.
  • You work in a traditional business environment and would like to know hacks that allow you to speed up processes.
  • You want to improve the evolution that your current digital business is taking and redirect it to obtain more benefits.
  • You need to advance in your professional career and take advantage over other candidates.
  • You are interested in deepening growth hacking strategies and understanding everything you can do from this business philosophy.


  • E-Commerce
  • Mobile Marketing and Digital Trends
  • Email Marketing, Affiliation and CRM
  • Usability and User Experience- UX
  • Digital Projects Management
  • Search Engine Optimization (SEO)
  • Google Ads Initiation
  • Google Ads
  • Web Technology and GDPR
  • Growth Hacking
  • Lean Startup
  • Strategic decision making
  • Google Analytics Initiation
  • Google Analytics
  • Google Tag Manager

Modalities and Methodology

The methodology used in International Marketing for the learning and teaching of the students in the different courses is based on the concept of personalizing, as much as possible, the training of the students, so much so that the latter will choose the time dedicated to the guided study. for a planning established by the center. For this reason we offer three methods of study:

  • E-learning, where all the training and material is online.
  • Blended Learning or mixed, which combines face-to-face training with online training.
  • Face-to-face, where he bases his training on face-to-face classes.

In both methods, a flexibility is promoted in the management of time by the student, always guided by a few temporary paths. Collaborative work, participation and contact at all times with the teacher specialized in the subject, will make the entire training process a simple and bearable task. For all this, the cloister is composed of highly qualified professionals in each specialty.


In the E-Learning mode, the student bases his learning on online work through our virtual campus. Each student has a program of activities and study in the online campus to achieve their objectives. It has the figure of the teacher and the tutor.

Admission and Requirements

Candidates accrediting having a Higher degree may access this program. Those candidates who do not have a higher degree may access the program by virtue of their professional merits, training or equivalent merits.

In addition to these requirements, candidates must complete an application for admission and, depending on the outcome of the same, a personal interview.

The steps to follow are:


(*) In case the candidate was not admitted , IM will fully refund the amount of the Tuition.
The confirmation of place cannot be guaranteed until the process is complete and will be by strict order of place, this process will last approx. 72 hours
Additionally IM, you can request other information such as cv, letter of motivation, English level, work experience and / or accreditation of the information provided.
The objective is to guide the student to the most suitable program based on their training, experience, dedication time and training objective.

Start Dates

Consult next call

Last updated Mar 2020

About the School

IM es la mayor Digital Business School del mundo, con presencia en más de 20 países y más de 50 programas formativos que abarcan todas las disciplinas de negocio digital. Ofrecemos doble titulación, ... Read More

IM es la mayor Digital Business School del mundo, con presencia en más de 20 países y más de 50 programas formativos que abarcan todas las disciplinas de negocio digital. Ofrecemos doble titulación, prácticas en departamentos de marketing aseguradas, formación 100% práctica, un campus virtual de última generación, temarios actualizados continuamente y los mejores profesores que a su vez son profesionales en activo. Read less
Barcelona , Madrid + 1 More Less