London (UK) Bologna (Italy)
1 - 4 semesters
Earliest Start Date
Any day of the year
Online via Distance Learning
Full-time / Part-time
Method of study
EUR 2.275 all-inclusive (instalments allowed)
PhD by research via Distance Learning is awarded after successfully completing a theoretical research specialization. This research is presented in the form of a doctoral thesis. The PhD (Doctor of Philosophy) is the only doctoral degree that can be achieved through distance learning. The main requirement for a PhD online through distance learning is to present and discuss a thesis of at least 100 pages for review and evaluation by an academic committee at Selinus University.
A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers. Research should be implemented on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty and take advantage of the internet market. The thesis should also contain insights into the latest negotiating skills for salespeople, current marketing strategies, innovative approaches to qualitative research that deepen customer appreciation, and topics currently in the foreground such as social media exploitation, direct marketing, internet marketing and many other fields functional to modern marketing.
About the School
Our university is an institution free and private. It is legally registered as ibc in the state of the Commonwealth of Dominica and in Italy as a permanent establishment. It is an independent internat ... Read More