Introduction
Presentation and objectivesIn an unprecedented publication, Óscar Berdugo in 1999 made a SWOT report on Spanish as an economic resource. In addition, the Yearbook of the Cervantes Institute shows year after year the dimensions of the Spanish language as a valuable intangible for the sectors in which it is a vehicle for communicating their productive activities.
Despite the confirmation of the importance of our language for the economy, it has only been approached from specific and few forums and business and management meetings. We understand that the university should take the initiative to propose studies that analyze the sectors of the Spanish industries with scientific rigor and professional dimension.
Methodology and teaching resources.The course will be carried out in e-learning mode through the CAMPUS VIRTUAL UNIA platform, where students will interact in different ways with their peers, the teaching team and the different tools of the system. They will study the agenda, share reflections in the forums, carry out the proposed activities and self-evaluations, and will be evaluated through the mechanisms established by the program management.
The didactic methodology will be eminently practical, active, participatory and constructivist in order to acquire and develop the concepts, procedures and precise attitudes to assume the contents displayed in the different modules of the course.Adaptation to the virtual campus.At the beginning of the course, each student will receive by email the information to access the CAMPUS VIRTUAL UNIA platform, where they will have the necessary permissions to view all the documentation of the virtual environment in relation to the course to be taken. Students must familiarize themselves with the tools of the virtual environment, fill in their profile, read the course's didactic guide and use the general forum to introduce themselves to the teaching team and colleagues.
The choice of an online training through a VIRTUAL CAMPUS platform is adapted to the current needs of the possible students, allowing the compatibility of the course with their professional or personal obligations, as well as giving the possibility of enrollment to students from all over the world.Place and date of celebrationThis course will be taught from March 8 to July 18, 2021 through the virtual platform of this university, it contemplates the development of class by videoconference in sessions that will take place preferably on Friday afternoons and Saturday mornings.Addressed toThis Specialization Diploma is aimed at graduates / graduates, postgraduates or doctors and doctoral students in the following areas: Spanish Philology or any other Philology, Translation and Interpretation, Economics, Business Administration and Management, Cultural and Tourism Management, Communication Sciences ( Journalism, Advertising and Public Relations and Audiovisual Communication).Academic programThe distribution of the 30 ECTS credits that the program consists of is as follows:Module 1- Spanish as a foreign language (12 ECTS credits).
Module 2 - Spanish in the publishing world. Audiovisual in Spanish (8 ECTS credits).
Module 3 - Other areas of the language industries (6 ECTS credits).
End of degree project - 4 ECTS credits.
