Diploma in Social Media Marketing

Launch your career in the dynamic and exciting landscape of social media marketing with the accredited Diploma of Social Media Marketing.

Course Description

Designed to take you from beginner to expert, this course has been created in consultation with a number of Forbes’ listed Top 50 global social media experts, so you can be confident that you are getting the very latest, first-class industry knowledge and expertise.

Ideal for people with a passion for all things social media, this accredited Diploma has no pre-requisites, meaning you can kick off your studies with some marketing experience, or none at all.

What will you learn?

  • The fundamentals of social media marketing
  • How to create engaging and effective marketing content
  • How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and more
  • The art of mastering your own personal brand on social media
  • How to plan, implement and manage email marketing
  • The diploma will allow you to immediately apply the skills you learn to your workplace or business as you work your way through the course

The course format gives you plenty of practice setting up and managing social media accounts, ensuring you are 100% job-ready when you complete your studies.

You will also develop an extensive online portfolio, which means you'll have a body of quality work to show potential employers once you graduate.

Potential career outcomes

  • Content Marketing Manager
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Strategist



The Course Material provided by Open Colleges Pty Ltd is based on the legislative framework provided and maintained by the Australian Government. Any reference to legislation, Australian Standards, Codes of Practice and guidelines for the industry will be based on the use of the appropriate Australian legislative framework.

Course Details

  • Course number E1198IN
  • Qualification name 10118NAT Diploma of Social Media Marketing
  • Course duration Maximum 24 months
  • Delivery Method Online
  • Assessments Demonstrations, Knowledge tests, Portfolio, Presentations, Projects, Written Reports
  • Awarded by Integrated Care & Management Training Pty Ltd (Provider number: 90197)


Module 1: Introduction to social media marketing

Understand digital marketing channels and future trends with a focus on social media marketing.

SMMBCM501A Plan, implement and manage blog and content marketing

Module 2: Content marketing

Content is king: understand the art of content marketing and how to distribute content via a blog.

SMMBCM501A Plan, implement and manage blog and content marketing

Module 3: Social media strategy and implementation

Learn about the most prominent social media networks and platforms used in marketing today, including Facebook, Instagram, Twitter and more, and develop a comprehensive social media marketing strategy and implementation plan.

SMMMSM502A Plan, implement and manage mainstream social media marketing strategies

Module 4: Beyond Facebook: growing social media channels

Take your social media marketing strategy beyond Facebook and across the growing ‘niche’ social media platforms including, WhatsApp, Snapchat, Vimeo, Vine and more.

SMMNSM503A Plan, implement and manage niche social media marketing strategies

Module 5: Master your personal brand online

In the world of social media marketing, you have to have an online presence. Learn how to create, market, and manage a personal brand.

SMMBPB504A Establish and build a strong personal brand in social media

Module 6: Email marketing

The earliest and most traditional digital marketing channel remains one of the most dominant: email marketing. Learn how to utilise email marketing to forge strong relationships with your customer base, improve customer retention, increase brand awareness, and generate sales.

SMMEMS505A Plan, implement and manage email marketing

Module 7: Marketing data analysis

This module introduces you to tools and techniques to analyse the external environment of an organisation. Learn how to interpret market trends and developments within the specific context of your organisation or business.

BSBMKG507 Interpret market trends and developments

Module 8: The marketing mix

Explore how the marketing mix is structured and delivered to specific markets and the importance of adjusting the marketing mix in response to your competitors and customer base.

BSBMKG502 Establish and adjust the marketing mix

Module 9: Marketing financials

Executing even the best planned social media marketing strategy is not an easy task; it requires strong financial management. This module will provide you with the knowledge and skills to prepare, monitor, and evaluate the fiscal management of marketing activities.

BSBFIM501 Manage budgets and financial plans



Minimum age

You will need to be at least 18 years old.


This course requires learners to read online learner modules, undertake a range of task-driven assessments and engage in online discussions. Consequently, learners need to have an effective command of written and spoken English. As a guide we recommend that learners currently or have previously:

  • Been employed in a workplace for at least one year, where they predominantly use the English language in verbal and written communications and/or;
  • Have successfully completed one year of study taught predominately in English language and/ or;
  • Have achieved an International English Language Testing System (IELTS) examination score of 5.5 during the past three years and/or;
  • Have achieved an overall pass score on our free Open Colleges Language, Literacy and Numeracy tool available on our website for a Diploma.


You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software.

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processor (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processor (2GHz recommended)

Digital equipment

You will need access to:

  • A digital video recording device and/or a digital camera and associated software to save and upload video, image and audio files to OpenSpace. Many mobile phones and smartphones include this technology.
  • Software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc. are available as a free download from the internet.


To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents to websites
  • Participating in online discussions
  • Compressing image files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study this course. This tool can also help you determine your learning level and help you plan your future studies.

Industry Connections


Students of this course will receive a membership to these organisation(s)

Partnership Details

Open Colleges offers this qualification in association with Integrated Care & Management Training Pty Ltd (Provider number: 90197). The testamur will be issued by Integrated Care & Management Training Pty Ltd.

Enrolment and Fees

Pay just 100.00 AUD to get started with your course.


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Program taught in:
Last updated November 19, 2018
This course is Online
Start Date
Jan. 2019
24 months
100 AUD
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Start Date
Jan. 2019
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