Diploma in Strategic Marketing and Marketing (Online Program)

General

Program Description

Objective of the program

With this diploma you will be able to obtain a more complete and updated overview of the marketing discipline, learning about the main concepts, methodologies and applications of this area in order to use all this knowledge in making decisions in your company and thus achieve a better competitive advantage.

Addressed to

It is ideal for analysts, coordinators or managers with a minimum of 1 year of work experience and who are fluent in the English language.

ROI for the participant

In Mexico, depending on the industry, for a marketing manager, monthly salaries of between

71,300MXN to 105,000MXN *

* Hays, Analysis of Trends and Wages, Latin America 2020

54% of our Continuing Education graduates have obtained an improvement in their of the Mexicans have social networks, are you already reaching this market? ** work or business status three months after graduation.

ROI for the company

In a digital world where 7 out of 10 users make purchases online, it is important to have attractive marketing strategies, this can translate into great income for your company! *

* Study of media and device consumption among Mexican Internet users by IAB México and Kantar, 2019

67% of Mexicans have social networks, are you already reaching this market? **

** Study of media and device consumption among Mexican Internet users by IAB México and Kantar, 2019

What makes this program unique?

Unlike other programs, this diploma is highly practical since it allows you to develop projects to apply in your company.

You will receive constant advice from your instructor and you will be able to have sessions in real time virtually.

You will obtain the necessary knowledge to carry out sustainable plans that offer strategic marketing and commercialization solutions in the social, cultural and economic context within your company.

You will identify the trends in the basic concepts of marketing that are used in the 21st century, in order to be able to apply them in the exercise of the functions of your work and company.

Upon completion of your diploma, you will obtain a digital blue badge with blockchain technology to strengthen your digital resume and demonstrate your skills quickly and safely on digital platforms.

How will you live your learning?

  • Virtual learning platform
  • Teaching and reinforcement materials
  • Accompaniment of your instructor
  • Discussion forums

Temary

Module 1 - Importance of Marketing in Modern Business (8 hours)

Module 2 - Strategic Marketing Planning (16 hours)

Module 3 - Analysis of market opportunities (24 hours)

Module 4 - Strategic Decisions of the Marketing Mix (34 hours)

Module 5 - Marketing and sales techniques (24 hours)

Module 6 - Marketing Trends in the 21st Century (14 hours)

Module 7 - Integrative course (6 hours)

Why are we the best ally for your professional development?

Best private university in Mexico, QS University Rankings 2020.

Our online and live programs are designed to enhance your learning experience with the use of digital tools.

In the top 3 of the best universities in Latin America QS University Rankings: Latin America 2020.

Learn from experts with a master's and doctorate degrees with a long academic and professional career.

# 1 University in Mexico in the opinion of employers QS Graduate Employability Rankings 2020.

You live a learning that is always meaningful and applicable to the challenges of your work environment.

Last updated Sep 2020

About the School

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario ... Read More

El Tecnológico de Monterrey es una institución de carácter privado, sin fines de lucro, independiente y ajena a partidos políticos y religiosos. Fue fundado en 1943 gracias a la visión del empresario mexicano Eugenio Garza Sada. Su labor es apoyada por asociaciones civiles integradas por destacados líderes de todo el país, comprometidos con la calidad de la educación superior y con el desarrollo de México. Read less
Monterrey , Buenavista , Mexico City , Zapopan , Puebla City , Mexico City , Santiago de Querétaro , Tampico , San Luis Potosi , Ciudad Juarez , Leon , Saltillo , Cuernavaca , Toluca , Chihuahua , Aguascalientes , Culiacán , Hermosillo , Tijuana , Morelia , Torreón , Cancún , Heroica Veracruz , Ciudad Obregón , Pachuca , Reynosa , Irapuato , Mexicali , Mérida , Oaxaca , Villahermosa , Nogales , Campeche , Mexico City , Ciudad López Mateos , Zacatecas , Tuxtla Gutiérrez + 36 More Less