Discover the impact digital technology is having on the retail industry and what it means for customers.
Understand how digital technology is changing retail
Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations to the increasing impact of connected devices and automation.
You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.
What topics will you cover?
- Retail in the digital age and creating new customer experiences
- The power of customer data and using data behind the scenes
- Retail in a connected world, automation, AI and the future of retail
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts.
- Available now
- 12 October 2020
- 7 December 2020
- 1 February 2021
- 29 March 2021
What will you achieve?
By the end of the course, you‘ll be able to:
- Describe how digital has created new ways for retailers and customers to connect.
- Explain what omnichannel means and understand the new channel's digital enables.
- Describe how digital enables retailers to give their customers a more personalised experience.
- Describe how digital can help retailers improve customer experience.
- Explain the increasingly important role that digital marketing and social media are playing in retail.
Who is the course for?
This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Who developed the course?
Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.
Accenture is offering everyone who joins this course a free digital upgrade so that you can experience the full benefits of studying online for free. This means that you get:
- Unlimited access to this course.
- Includes any articles, videos, peer reviews and quizzes.
- Tests to validate your learning.
- A PDF certificate of Achievement to prove your success when you’re eligible.
About the School
Learn 100% online with world-class universities and industry experts. Develop your career, learn a new skill, or pursue your hobbies with flexible online courses.