Build product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.
Get digital product management training for the modern workplace
As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.
On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.
You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.
You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.
What topics will you cover?
- How to successfully manage your product.
- How to focus your work using modern product management methods.
- How to manage new products and explore new product ideas.
- How to manage and amplify existing products.
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts.
- Available now
- 30 November 2020
What will you achieve?
By the end of the course, you‘ll be able to:
- Investigate how to create the actionable focus to successfully manage your product.
- Explore new product ideas and how to manage new products.
- Develop the skills to focus your work using modern product management methods.
- Identify how to manage and amplify existing products.
Who is the course for?
This course is designed for anyone interested in a career in product management.
It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.
What software or tools do you need?
Some familiarity with software development and product management is helpful, but not required.
Who will you learn with?
I've been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues.
Who developed the course?
Darden School of Business, University of Virginia
The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.
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About the School
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