Digital Media Analytics: Paid Media Course - Purdue University

General

2 locations available
Read more about this program on the institution's website

Program Description

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Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

This course is part of the Digital Media Analytics program, which will enable you to understand digital media analytics, and how they could help your business.

Ensure your social media campaigns are effective

On this course, you will learn how to look closely at how your social media ad campaigns perform, how they can be improved and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if the content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

What topics will you cover?

  • Introduction to Paid media
  • How can a business benefit from using Paid media
  • Social media advertising and returns on investment
  • Google Adwords
  • Facebook Ads
  • Twitter Ads
  • Youtube Ads
  • Using keywords
  • Differences between campaign, ad set, and ad

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. 

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to:

  • Design and deploy a social media ad.
  • Assess the effectiveness of a social media ad.
  • Summarise how to strategically plan a social media advertising campaign.

Who is the course for?

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

What software or tools do you need?

To make the most of this course, you will need to: ensure you have a Google account to make use of Google analytics. It is helpful if you have access to a business Facebook, Twitter, and Youtube account. You will also need to use a laptop or desktop computer. You will also need to know some technology.

Who developed the course?

Purdue University

One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.

Join this course

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$259.99 for one year

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year
Last updated Sep 2020

About the School

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Learn 100% online with world-class universities and industry experts. Develop your career, learn a new skill, or pursue your hobbies with flexible online courses. Read less
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