- 365 days course access: Access to 75+ live instructor-led online classes
- 45+ Projects & MimicPro Simulation: Hands-on experience with a simulation environment
- OMCP Certification: Get OMCP exam voucher worth USD 395 on completion
- $111K - $135K: Annual average salary in USA
What are the course objectives?
The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.
After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.
What skills will you learn?
Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. The program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This course will help you to:
- Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing and web analytics.
- Become competent in planning, managing, and executing integrated multi-channel campaigns
- Lead digital marketing teams and digital marketing initiatives for your organization
- Understand how digital marketing disciplines all work together and how to optimize your use of each one
Who should take this Digital Marketing Specialist Masters Program?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
- Marketing Managers
- Digital Marketing Specialists
- Marketing or Sales Professionals
- Management, Engineering, Business, or Communication Graduates
- Entrepreneurs or Business Owners
- Marketing Consultant
Following are a few facts and figures that demonstrate the high demand for digital marketers around the world:
- The annual average salary of a ‘Digital Marketing Head’ is $102,358 on Indeed.com
- In the USA, there are 58,944+ jobs, and in the UK, there are 18,335+ jobs in Digital Marketing on Indeed.com
- In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
- Average annual salary in the US is $111K - $153K
What is the OMCP certification?
The OMCP (Online Marketing Certified Professional) Certification is the industry's premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators within the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers.
Simplilearn is recognized by OMCP as one of its top training providers.
How can I become OMCP certified?Upon successful completion of the Simplilearn Digital Marketing Master's Program, you will receive a Simplilearn voucher that will enable you to apply to take the exam with OMCP. The voucher provided will be valid for 1 year from the date a participant enrolls in this course. Hence post completion of the course, the participants have to apply for the OMCP certification within 12 months from the date of purchase, to be eligible for the examination.
What does a Digital Marketing Specialist do?
A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
A digital marketing specialist works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.
What is the workplace of a Digital Marketing Specialist like?
A digital marketing specialist is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains - SEO, SEM, PPC, social media, email, and content. A digital marketing specialist is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.
Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining next steps for improving campaign performance. A specialist should be highly proficient in analyzing data to better understand the market and customer landscape. One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation. The digital marketing specialist is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks, and customers.
What is the Mimic Pro Simulation included in the program?
The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.
This school offers programs in:
Last updated October 21, 2018