Learn the ropes of digital marketing: master acquisition, conversion, and optimization.

Be a Savvy Digital Marketer

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.

Acquire

How paid, organic, search-engine, and content marketing helps you reach a target audience.

Convert

The art of using landing pages to transform interested prospects into customers.

Retain

Ways of using email-marketing techniques to engage users — and keep them coming back.

Optimize

Measuring campaign performance with analytics and KPIs, and using them to drive improvements.

Online Learning, Done Differently

or: Why This is an Online Course You’ll Actually Complete

Work 1:1 with a Mentor

We pair you with a mentor who has extensive professional and academic knowledge of the field. You’ll have one-on-one conversations with him or her, and receive useful feedback on improving your work. Your mentor pushes you to meet your goals, and excel in the process.

Learn from Anywhere, On Your Schedule

Each week, you’ll complete a series of videos, quizzes, slideshows, and projects through our online platform – available to access at any time. Scheduling time for a mentoring session is just as flexible.

We’ll Keep You Engaged

Our mentors are here to keep you motivated, answer questions, provide feedback, and help deepen your understanding of essential tools and techniques.

On The Line

In providing insight and support to you during the course, our mentors have one aim: to help you get the most out of your experience.

Alyssa Ackerman

Mentor, Digital Marketing

  • Currently an Expert-in-Residence for GA Digital Marketing courses
  • Has agency, startup, and nonprofit experience, with stints at SapientNitro, LiveFyre, and Q LTD

Seiya Vogt

Mentor, Digital Marketing

  • Currently the Performance Marketing Manager at Bitly
  • Previously the Marketing Lead at General Assembly, where he helped launch the GA Circuits product

Joe Anhalt

Mentor, Digital Marketing

  • Fifth hire at Spothero, and the first marketing hire at Interior Define, where he is a Marketing Manager
  • Has taught multiple GA classes on Digital Marketing at GA Chicago

What You'll Learn

  • GA’s Digital Marketing Framework and the “Funnel”
    Learn how to set objectives and plan a digital marketing campaign. Understand how the concept of a funnel has evolved and what parts of it are most relevant to you.
  • Customer Acquisition and Channels
    Learn how to use various channels - paid, search, content, social and more - to acquire customers.
  • Conversion and Retention Marketing
    Learn how to generate leads, optimize landing pages and run email campaigns to convert and retain your customers.
  • Measurement and Metrics
    Learn how setting KPIs, tracking metrics and analyzing data can help you understand and improve your campaigns.
  • Final Project
    Complete a digital marketing campaign brief that will prepare you for planning, running, executing, and measuring a real campaign.

Program taught in:
  • English

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This course is Online
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Duration
5 weeks
Part-time
Price
750 USD
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