Digital Marketing Analytics Online Short Course
MIT Sloan School of Management (Get Smarter)
Key Information
Campus location
Cambridge, USA
Languages
English
Study format
Distance Learning
Duration
6 weeks
Pace
Part time
Tuition fees
USD 2,800
Application deadline
Request info
Earliest start date
Request info
Introduction
Integrate the latest digital marketing measurements, analysis, and technology into your marketing strategy.
Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve the measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spending, and to deliver valuable insights that drive better customer service.
The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within the digital side of your marketing strategy. With a focus on marketing analytics, you will assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.
An online education that sets you apart
This MIT Sloan online program is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals, and benefit from the opportunity to:
- Develop new competencies and earn valuable recognition from an international selection of universities, entirely online and in your own time frame.
- Enjoy a personalized, people-mediated online learning experience that supports you every step of the way.
- Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones.
Why choose GetSmarter?
GetSmarter, powered by 2U, is an online learning expert with over 10 years of experience in developing premium online short courses from the world’s leading universities and institutions. We are powered by 2U to support you in unlocking your potential through life-changing learning with an immersive and high-touch experience.
We deliver market-led courses that equip working professionals with the expertise required to upskill, reskill or kickstart a completely new career. Through a data-driven approach, we analyze future skills requirements and ensure all courses address this need. We ensure that leading universities and institutions are your expert guides and our people, technology, and resources are your engine – together we power more than just education, we power your potential.
Ideal Students
Is this course for you?
Digital media and marketing analytics tools have transformed traditional marketing theory and practice, making this course valuable to anyone working within the field or aspiring to a marketing career. This MIT Sloan School of Management marketing analytics online program is designed to give you the opportunity to close the gaps in your analytical knowledge and digital skills. If you’re involved in the field of marketing, this online course will help to supplement your level of expertise and provide the opportunity for career growth or increase your attractiveness to potential employers. If you’re the owner of a small business, this online program aims to help develop your ability to generate sales and improve revenue. This program is also aimed at validating the data analytics skills of established marketing professionals with an MIT Sloan digital certificate of completion.
Program Outcome
You’ll walk away with:
- The tools to develop a comprehensive digital marketing optimization strategy for a marketing campaign, including creating a predictive model using analytics tools.
- The ability to take advantage of the latest developments in data analytics, digital advertising, and predictive modeling to increase your digital marketing reach and optimize your ROI.
- An in-depth understanding of the value of integrated marketing and how digital channels can be leveraged to optimize marketing spend.
Curriculum
Over the duration of this online program, you’ll work through the following modules:
- Module 1: Understanding the Digital Marketing Channel Mix
Gain insight into the various digital channels driving marketing spend and the integrated nature of digital marketing. - Module 2: Implementing Integrated Digital Marketing
Gain experience and insight into certain available digital marketing analytics tools and use these tools to interpret campaign performance. - Module 3: Understanding Predictive Analytics and Predictive Marketing
Understand the importance of predictive analytics and its role across digital marketing channels. - Module 4: Interpreting Data for Predictive Modeling
Understand what is involved in creating a predictive model before implementing these predictive analytics techniques across digital marketing channels. - Module 5: Optimizing Return on Investment (ROI)
Work with marketing campaign data across multiple channels and learn to optimize certain marketing strategies for optimal performance and ROI. - Module 6: The Future of Integrated Digital Marketing: Video, Mobile, and AI
Explore the current and future application of AI and machine learning in digital marketing, and the cutting edge of video and mobile marketing.
Please note that module titles and their contents are subject to change during course development.
Manage your time
GetSmarter's learning model is designed to help you, as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.
At the beginning of each module, you'll be presented with the course content and assignments necessary for completion. You also have access to your Success Adviser who will help you manage your time, and support you with any administrative or technical queries you might have.
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Career Opportunities
Seek employer assistance
By improving your skills and industry knowledge, you'll have an influence on the success of your organization. Why wouldn't you ask your boss to help you fund your studies if it's going to have an impact on the way you do business?
Of our past students, 37 percent have received financial assistance from their employers. You can ask for help, too.
If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our corporate offering on our GetSmarter for business page.