Degree in Advertising and Public Relations

General

Read more about this program on the school's website

Program Description

Take on international and intercultural communication challenges

workplace, team, business meeting

Curriculum

1st course

  • Language (6 ECTS)
  • Contemporary political and social history (6 ECTS)
  • Business and Marketing (6 ECTS)
  • Communication and information theory (6 ECTS)
  • Literature and media (6 ECTS)
  • Writing for the media I (6 ECTS)
  • Sociology (6 ECTS)
  • General theory of advertising (6 ECTS)
  • English I (6 ECTS)
  • Theory of the image (6 ECTS)

2nd course

  • Writing for the media II (6 ECTS)
  • Contemporary artistic movements (6 ECTS)
  • Right to information (6 ECTS)
  • English II (6 ECTS)
  • Information and communication technologies (6 ECTS)
  • Effective communication techniques (6 ECTS)
  • International relations (6 ECTS)
  • Ethics and deontology of communication (6 ECTS)
  • Communication and audiovisual information (6 ECTS)
  • Documentation (6 ECTS)

3rd course

  • Structure and organization of communication companies (6 ECTS)
  • Consumer psychosociology (6 ECTS)
  • Graphic design (6 ECTS)
  • General theory of public relations (6 ECTS)
  • Advertising media planning (6 ECTS)
  • Marketing plan (6 ECTS)
  • Creativity (6 ECTS)
  • External internship I (6 ECTS)

4th course

  • Systems and processes of publication and public relations (6 ECTS)
  • Advertising campaign reviews and analysis (6 ECTS)
  • Corporate communication management (6 ECTS)
  • Organization of events and protocol (6 ECTS)
  • Market research (6 ECTS)
  • Advertising and public relations strategies (6 ECTS)
  • External internships II (6 ECTS)
  • Final degree project (6 ECTS)

Optional

  • Optional: Communication actions below the line (6 ECTS)
  • Optional: Descriptive statistics (6 ECTS)
  • Optional: Technical English I (6 ECTS)
  • Optional: Quality management (6 ECTS)
  • Optional: Commercial management (6 ECTS)
  • Optional: Political communication (6 ECTS)
  • Optional: Infographic and animation techniques (6 ECTS)
  • Optional: Human resources management (6 ECTS)
  • Optional: Business strategy (6 ECTS)
  • Optional: Internet Marketing (6 ECTS)
  • Optional: Brand management (6 ECTS)
  • Optional: Attention and customer service (6 ECTS)

How do you study?

Study online from home and access all the resources:

  • Live classes .
  • Theoretical Contents .
  • Virtual library.
  • Continuous Assessment Activities .
  • Final face-to-face evaluation .
  • Examination Venues .
  • Unlimited tutoring .
  • Personal Advisor .
Last updated Mar 2020

About the School

ENyD es una escuela de negocios especializada en formación de posgrado que cuenta con una dilatada trayectoria en el sector de la educación a distancia dentro del ámbito empresarial. Desde hace casi 2 ... Read More

ENyD es una escuela de negocios especializada en formación de posgrado que cuenta con una dilatada trayectoria en el sector de la educación a distancia dentro del ámbito empresarial. Desde hace casi 20 años preparamos líderes y profesionales con el fin de que aporten valor en sus profesiones y puedan contribuir al progreso del espíritu emprendedor. Read less