This short online course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging visual communication concepts. Perfect for those wishing to explore a range of different aspects of Creative Direction and understand the broad spectrum of creative roles that exist in this profession, including Brand Director and Art Director. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.
This course provides an introduction to the principles of Creative Direction as a profession, uncovering insights into how fashion design or brand vision is created, conceptualised, planned, and successfully executed. You will learn how to tap into your own creative vision, and explore how visual and real-life experiences are created to attract consumer and audience attention in the fashion and the creative industries. You will also gain insights into how a Creative Director works with a team and leads the creation of their visionary ideas, and explore what the future of Creative Direction as a role in the industry might look like.
Every week there will be a range of activities for you to get involved with. Some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course.
Upon successful completion of the course, you will have gained a broad introductory knowledge of:
The principles of creative direction,
How to develop a creative vision,
Defining brand language,
Messages, interfaces, and experiences,
How to build a dream team,
Managing creativity and collaboration,
And future creative directions.
There will be opportunities to create your own visual concepts throughout the course too.
Why choose this course?
The Conde Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment for students to thrive in.
At the end of the course, we will hold a Virtual Graduation Event in which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate your achievements and all the new knowledge you have gained from your six weeks of learning with Condé Nast College.
By the end of the course, those who complete and pass all the course tasks will receive a Condé Nast Certificate of Achievement.
This course will act as a good stepping stone to other Condé Nast online courses or our in-person courses at higher levels such as BA or MA.