Creating a Google Ad Words Campaign

General

Program Description

Course Summary

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What students learn

  • Define Google AdWords and pay per click
  • Describe conversions from clickthroughs
  • Decide whether they will write your own ads or enlist help

What's included

  • Understanding AdWords lingo
  • Creating groups
  • Designing your ads
  • Looking at success
Last updated Mar 2018

About the School

At Churchill Square, as a training provider we believe a strong combination of academic, practical, organisational and leadership skills and experience is what makes us unique.

At Churchill Square, as a training provider we believe a strong combination of academic, practical, organisational and leadership skills and experience is what makes us unique. Read less