Online Course in Media

Best Online Courses in Media 2017

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Online Course in Media
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Course in Social Media Marketing

Coursera
Online Part time 6 semesters Open Enrollment USA USA Online

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. [+]

Top Online Courses in Media. In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Courses What is Social? The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. There are three options for taking this course: 1. Enroll for free. 2. Enroll in the Signature Track to earn a Course Certificate from Northwestern and gain access the course toolkit for $79. (For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.) 3. Take the MOOC as part of the six-course Social Media Specialization. If you register for all six courses at once, you will receive a ten percent discount, earn the more prestigious Social Media Marketing Specialization Certificate from Northwestern, and access to the toolkits for all courses. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: - Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) The Importance of Listening In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: - Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) - Seth Redmore (CMO, Lexalytics, Inc.) - Chris Gruber (Social Media Analytics Solution Architect, IBM) - Russell Beardall (Cloud Architect, IBM) - Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) - Tressie Lieberman (VP Digital Innovation, Taco Bell) Engagement & Nurture Marketing Strategies In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: - Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) - Stanford Smith (CEO, Pushing Social) - Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) - Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM) Content, Advertising & Social IMC Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: - Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) - Steffi Decker (Junior Partner, Chong and Koster) - Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing) The Business of Social In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: - Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) - Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) - Seth Redmore (CMO, Lexalytics, Inc.) - Jeff Davidoff (CMO, Donuts.Domains) - Matt Krull (Business Unit Executive, IBM Security) - Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Capstone Project Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. [-]

Twitter for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. [+]

Apply Now - Special Offer

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations. Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best‐viewed companies are the responsive ones. Twitter is a real‐time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly What you will Learn / Course Modules An Introduction to Twitter Getting Started on Twitter Using Third-Party Applications Being Social [-]

SEO for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. [+]

Apply Now - Special Offer

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot. What you will Learn / Course Modules Introduction to SEO Link Building On-Site SEO Social Media as part of SEO Local Search Pay Per Click (PPC) [-]

Social Media for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. [+]

Apply Now - Special Offer

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites. The starting point in any social media activity for business is your website or microsite and your social media activities will invariably be referencing this site so the first measurement of success in your social media activity will be the traffic you’re generating for your site through social media channels. This course is designed to assist people in business to understand how social media techniques can be used as an effective business marketing tool. The object is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists. What you will Learn / Course Modules Introduction What is Social Media? Introduction to POST Methodology Websites and Microsites Facebook LinkedIn Twitter Blogging Video Bringing it all Together Is Social Media Worth It? [-]

Facebook for Business - Certified

New Skills Academy
Online Part time 2 hours Open Enrollment United Kingdom UK Online

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. [+]

Apply Now - Special Offer

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition. What you will Learn / Course Modules An Introduction to Facebook Setting up a Facebook Brand Page Administrating your Facebook Brand Page Adding Content to your Brand Page Custom Applications Getting People to your Brand Page Facebook Advertising Getting Website Traffic from Facebook [-]

LinkedIn for Business - Certified

New Skills Academy
Online Part time 1 hour August 2017 United Kingdom UK Online

Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. [+]

Apply Now - Special Offer

Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective. It’s a social network for professional people. Normally a person would create a Linkedin profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities. What you will Learn / Course Modules Introduction to LinkedIn Company Policies Relating to LinkedIn How LinkedIn Works Setting up your LinkedIn Profile [-]

24 minute Marketing

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. [+]

Top Online Courses in Media. Why did we develop the course? Marketing strategy and practice have undergone dramatic changes in the past ten years, and the pace of evolution is only getting faster. Major technical advances, including the explosion of the internet and mobile devices, have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age, even to survive, marketers must develop new strategies and practices better suited to today's new environment. This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. Who is it for? Anyone that is new to marketing or wants to refresh their overall marketing skills including: Recent Graduates, Marketing professionals, Digital Marketers & Entrepreneurs To request more information, fill in the enquiry form on the right side of this page or visit the school's website here and use the unique code above to receive a discount on course fees! [-]

Social Media Expert Sport Management

UNISPORT MANAGEMENT SCHOOL
Online 6 months Open Enrollment Spain Barcelona

To train students as professional Social Media, acquiring skills necessary to lead the digital strategy of any organization, specializing in sports organizations, professional athletes, competitions and brands associated with the sport competitions. [+]

Program Objective: To train students as professional Social Media, acquiring skills necessary to lead the digital strategy of any organization, specializing in sports organizations, professional athletes, competitions and brands associated with the sport competitions. recipients: Passionate people of sport and new technologies, who want to develop a new highly demanded profession in the sector that moves more fans and generate more content and Internet traffic. Workload: 425h (Equivalence ECTS: 17 credits) COURSE MODULES B160 Introduction 2.0 B161 Social Media and Sport B162 social platforms You B163, social media manager B164 The Social Media Plan B165 Measuring Results B166 Legal Aspects Methodology Flexible methodology adapted to your life Campus online available 24h / 365 days Personalized tutoring Teaching materials always updated Individual lessons by videoconference Case Study Campus adapted to mobile devices Free subscription to industry magazines Access to specialized resources International technical stays Classroom activities Placements Employment Unisport students can enjoy various exclusive services related to employability: Internship program in companies and sports entities. Exclusive job search and job Services to support entrepreneurship Validation of your business model Search for funding Training Acceleration of innovative projects related to sport [-]

Course in Journalism

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI’s journalism course is established with seasoned journalists to give you the best in journalism techniques and education. Journalism is a very challenging field so you need to get armed with skills that are desired by employers and appreciated by the public. [+]

Top Online Courses in Media. ICI’s journalism course is established with seasoned journalists to give you the best in journalism techniques and education. Journalism is a very challenging field so you need to get armed with skills that are desired by employers and appreciated by the public. Course Outline The World of Journalism News Stories Interviewing Law TV and Radio Writing Skills Features and Specialisms Courts Public Administration Where To Go From Here Career Prospects Our journalism course graduates can begin exciting careers in media, whether in print, TV, radio or online. Gone are the days when journalists scored low in the salary department. Today, there are many opportunities for people who are perceptive and gifted with exceptional writing skills. Explore a part-time or full-time career in journalism with various establishments such as: Metropolitan newspapers Suburban newspapers Country newspapers Consumer magazines Business magazines Television stations Commercial & community radio stations Public relations / publicity agencies Advertising agencies Book Publishers Or you may wish to work as an independent freelance journalist [-]

Learning Adobe Premiere Pro CS6 Training Video

Courses for Success
Online Part time Open Enrollment USA USA Online

In this project-based Learning Adobe Premiere Pro CS6 video tutorial series, you'll quickly have relevant skills for real-world applications. [+]

A Practical Premiere Training Course That Teaches Real World Skills In this project-based Learning Adobe Premiere Pro CS6 video tutorial series, you'll quickly have relevant skills for real-world applications. Follow along with our expert instructor in this Learning Adobe Premiere Pro CS6 Training Video course to get: Concise, informative and broadcast-quality Adobe Premiere Pro CS6 training videos delivered to your desktop The ability to learn at your own pace with our intuitive, easy-to-use interface A quick grasp of even the most complex Adobe Premiere Pro CS6 subjects because they're broken into simple, easy to follow tutorial videos Practical working files further enhance the learning process and provide a degree of retention that is unmatched by any other form of Adobe Premiere Pro CS6 tutorial, online or offline... so you'll know the exact steps for your own projects. Course Fast Facts: Only 16.5 hours to complete this course 111 tutorial videos Expert instructors lead each course Download to any Windows PC or Mac and save for viewing off line Course is accessible 24/7 from any computer once downloaded You can study from home or at work at your own pace in your own time Course Description In this Learning Adobe Premiere Pro CS6 Training Video, expert author Jeff Sengstack introduces you to the powerful tools that are available to you in this video editing software from Adobe. Designed for the beginner, this tutorial begins with the basics, and gradually teaches you everything you need to do to create high-quality video projects. You begin by learning what a video production workflow actually is, and how you are going to utilize this. You will learn about non-linear editing, and how to setup Premiere Pro to suit your own needs. As you progress through this computer based training course, you will learn how to create projects, edit them, add video and audio transitions, and even add video effects. Jeff introduces you to other editing concepts such as color correction, compositing, effect animation, adding titles and graphics, working with audio and much much more! Of course, you will also learn how to export and share your projects with the world. By the conclusion of this Learning Adobe Premiere Pro CS6 Training Video, you will be comfortable creating visual masterpieces with your own video using the powerful non-linear tools that Premiere provides for you. Working files are included to allow you to work alongside the author throughout this training course. Units of Study 01. Introduction 0101 Outlining What Is Covered In This Course 0102 An Overview Of Adobe Premiere Pro CS6 0103 Setting Up The Exercise Files 0104 Re-Linking To Assets 02. Explaining The Video Production Workflow 0201 An Overview Of The Entire Workflow 0202 Getting A Feel For Non-Linear Editing 0203 Shooting Footage: Video Shooting Tips And Techniques 0204 Importing Assets: Getting Video And Files Into A Computer 0205 Editing Video: What It Is All About 0206 Exporting Projects And Files: Sharing Your Finished Work 03. Getting Started 0301 Optimizing Your Hardware 0302 Starting Or Opening A Project 0303 Adjusting Premiere Pro Preferences And Other Settings 0304 Navigating Within The Workspace 0305 Customizing The Workspace 0306 Customizing The Monitors 04. Importing, Capturing, And Managing Assets 0401 Moving Video Files From Camcorder To Computer 0402 Capturing Video From Tape 0403 Extracting Video Files From DVDs 0404 Importing Video And Other Assets 0405 Using The Media Browser To View And Import Assets 0406 Managing And Viewing Assets In The Project Panel 05. Adding And Arranging Clips On A Single Audio/Video Pair Of Tracks 0501 Explaining Why We Are Using Only One Set Of Tracks 0502 Creating A New Sequence 0503 Adding, Inserting And Arranging Clips In A Sequence 0504 Using Keyboard Modifiers When Editing A Sequence 06. Trimming And Adjusting Clips 0601 Trimming Clips In Advance In The Project Panel And Source Monitor 0602 Using The Trim Edit Tool 0603 Editing With The Ripple And Rolling Edit Tools 0604 Performing Slip, Slide And Split Edits 0605 Using The Trim Mode And Trim Monitor 07. Making Specialized Edits 0701 Adding Cutaways 0702 Editing Wide And Tight 0703 Using Markers To Create Matched-Action Edits 0704 Exporting Still Frames To Use In Your Sequence 0705 Changing Time: Slow/Fast/Reverse Motion 08. Adding Video And Audio Transitions 0801 Trying Out Some Video Transitions 0802 Explaining Video Transition Properties 0803 Applying And Replacing Video Transitions 0804 Adjusting Video Transitions 0805 Using Some Specialized Transitions 0806 Applying And Adjusting Audio Transitions 09. Working With Video Effects 0901 Making Sense Of Premiere Pros Numerous Video Effects 0902 Trying Out Some Video Effects 0903 Managing Video Effects 0904 Adjusting Effect Properties 0905 Animating Effects Using Key Frames 0906 Copying, Pasting And Moving Key Frames 0907 Adjusting Temporal Key Frame Interpolation 10. Checking Out A Selection Of Video Effect Categories And Specialized Effects 1001 Blurring And Sharpening Clips 1002 Distorting Clips 1003 Stylizing Clips 1004 Using Generate Effects 1005 Using The Lighting, Lightning And Lens Flare Effects 1006 Stabilizing Shaky Shots With The Warp Stabilizer 11. Performing Color Correction 1101 Understanding The Color Correction Workflow 1102 Organizing Our Recommended Color Correction Effects 1103 Taking A Look At Scopes 1104 Adjusting Tonality: Brightness And Contrast 1105 Adjusting Color 1106 Using Secondary Color Correction Techniques 1107 Using The Tint Effect 12. Introducing Compositing (Layering) 1201 Understanding How Compositing Works 1202 Layering Graphics, Video Clips And Backgrounds 1203 Working With Various Motion Effects To Composite Clips 1204 Using A Nested Sequence And The Picture-In-A-Picture Technique 1205 Creating A Looping, Animated Background 1206 Using Opacity And Blending Modes 1207 Working With Layered Photoshop Files 1208 Performing Multi-Camera Editing 13. Animating Motion Effects 1301 Animating Clips And Still Images With The Motion Effect 1302 Smoothing Motion By Adjusting Bezier Curves 1303 Matching The Motion Of An Object Within A Clip 14. Using Keying Effects 1401 Taking A Look At Keying Effects 1402 Trying Out Three Keying Effects 1403 Using The Ultra Key Effect 1404 Putting An Actor, Multiple Times, In A Single Scene 15. Specialized Compositing: Adjustment Layers And The Track Matte Key Effect 1501 Using Adjustment Layers 1502 Understanding The Track Matte Key Effect 1503 Highlighting Part Of A Clip 16. Working With The Titler 1601 The Importance Of Supers 1602 Starting With A Template 1603 Building Text From Scratch 1604 Using Text Styles 1605 Adding And Adjusting Text Properties 1606 Adding Graphics, Images, And Textures To Titles 1607 Making Text Roll Or Crawl 1608 Creating Shapes And Using The Pen Tool 1609 Using Digital Juice Ready2Go Animated Title Templates 17. Introducing Audio Editing 1701 Explaining Audio Editing 1702 Adding Audio To A Sequence 1703 Adjusting Audio Volume And Panning In The Effect Controls Panel 1704 Adjusting Audio Volume And Panning In The Timeline 1705 Breaking Out Multi-Channel Clips Into Mono Clips 18. Making Specialized Audio Edits 1801 Using Audio From One Clip On Another Clip 1802 Making J And L Cut Audio Edits 1803 Normalizing Audio And Making Sample-Level Edits 19. Working With Audio Effects 1901 Checking Out Audio Effects 1902 Working With Channel-Oriented Effects 1903 Using Frequency/Pitch Control Effects 1904 Applying Delay-Oriented Effects 1905 Checking Out Noise Removal And Other Effects 20. Using The Audio Mixer 2001 Controlling And Automating Track Volume And Panning 2002 Using Audio Effects In The Mixer 2003 Recording A Narration Or Other Audio 2004 Outputting Tracks To Submix Tracks 21. Exporting A Project 2101 Explaining The Export Workflow 2102 Going Over Export Format Options 2103 Exporting A Sequence, Clip Or Frame 2104 Author Bio 2105 Digital Juice Acknowledgement System Requirements - Digital Download Digital Download: Microsoft Windows XP or higher, Mac OS X 10.4 or higher. Minimum screen resolution of 1024x768 Digital Download specific requirements: Between 1GB and 6GB of available hard drive space (depending on the training course) An Internet connection with sufficient bandwidth. You must have at least a 56K modem connection (Broadband recommended). Most modern ADSL and Cable internet solutions will be sufficient. Do I need the software to watch the training course? All the courses are stand alone and can be viewed without the software itself, However, you many not be able to complete any working files/projects set by the trainer if you do not have the software. [-]

Learning Apple Final Cut Pro X Training Video

Courses for Success
Online Part time Open Enrollment USA USA Online

In this project-based Learning Apple Final Cut Pro X video tutorial series, you'll quickly have relevant skills for real-world applications. [+]

Top Online Courses in Media. A Practical Final Cut Training Course That Teaches Real World Skills In this project-based Learning Apple Final Cut Pro X video tutorial series, you'll quickly have relevant skills for real-world applications. Follow along with our expert instructor in this Learning Apple Final Cut Pro X Training Video course to get: Concise, informative and broadcast-quality Apple Final Cut Pro X training videos delivered to your desktop The ability to learn at your own pace with our intuitive, easy-to-use interface A quick grasp of even the most complex Apple Final Cut Pro X subjects because they're broken into simple, easy to follow tutorial videos Practical working files further enhance the learning process and provide a degree of retention that is unmatched by any other form of Apple Final Cut Pro X tutorial, online or offline... so you'll know the exact steps for your own projects. Course Fast Facts: Only 10.5 hours to complete this course 142 tutorial videos Expert instructors lead each course Download to any Windows PC or Mac and save for viewing off line Course is accessible 24/7 from any computer once downloaded You can study from home or at work at your own pace in your own time Course Description In this Learning Apple Final Cut Pro X Training Video, expert author and teacher Andy Anderson introduces you to this latest version of the popular video editing software from Apple. Whether you are a pro transitioning to FCP X, or a beginner who just wants to put together clips of your children, this video tutorial will teach you how to do that! Starting with the very basics - setting up your preferences. From there, you will cover topic like organizing and planning your projects, importing your source material, and setting up your project. You will then jump the the heart of the matter - editing. Ripple edits, replace editing, three-point edits, even editing and managing your audio - you will learn it all. Andy then brings the fun with transitions, filters and matts. You will create titles, and add text and even animations to your video. A close look at color management leads to the most important - sharing your video, and a multitude of output options. By the conclusion of this computer based Learning Apple Final Cut Pro X Training Video course, you will be fully capable of importing, editing sprucing up and finally outputting all your video projects, from feature film to baby's first steps. This course includes extensive video and audio working files so that you can learn alongside the author with the same file he is showing in the training. Units of Study 01. Getting Started 0101 Introduction 0102 Working Through The App Store 0103 Editing Preferences 0104 Playback Preferences 0105 Import Preferences 0106 Working With The Event Library And View 0107 Understanding The Timeline 02. Basic Import And Editing In FCP 0201 Introduction 0202 Organization Is The Key To Success 0203 Creating Events And Projects 0204 Adding Transitions 0205 Editing A Clip With The Blade Tool 0206 Saving FCP For Display 03. Populating Events With Clips & Files 0301 Introduction 0302 Events Do's And Do Nots 0303 Importing Files 0304 Capturing From Tape 0305 Capturing Live Video 0306 Organizing The Events Library 0307 Merging Events 0308 Moving And Copying Between Events 0309 Transcoding And Analysis 04. Working With And Organizing Clips 0401 Introduction 0402 Opening The Work Files 0403 Organizing In The Event Browser 0404 Marking Clips 0405 Sorting Through Marked Clips 0406 Skimming In The Event Browser 05. Clips, Keywords, And Metadata 0501 Introduction 0502 Creating Clip-Related Keywords 0503 Metadata To The Max 0504 Customizing Clip Names 0505 Finding What You Need 0506 Smart Collections 0507 Generating Event Library Folders 06. Projects & The Timeline 0601 Introduction 0602 Creating A Working Project 0603 Gaining Control Of Projects 0604 Creating Temporary Projects 0605 Modifying Project Properties 0606 Finding Lost Clips 07. Editing 101 0701 Introduction 0702 Appending Versus Inserting 0703 Performing An Overwrite Edit 0704 Connect Track Editing 0705 Replace Editing 0706 Playing A Portion Of A Clip 0707 Viewing Clip Times 08. Beyond Simple Edits 0801 Introduction 0802 Editing By End Points 0803 Three-Point Edits 0804 Separating Audio And Video 0805 Deleting Tips 0806 Adding Gaps And Placeholders 0807 Skimming And The Playhead 09. Editing And Marking Tips & Tricks 0901 Introduction 0902 Moving Clips On The Timeline 0903 Lifting And Overwriting Clips 0904 The Position Tool And Snapping 0905 Creating Markers 0906 Moving Markers 0907 Converting Markers To A To Do 0908 Searching And Finding Markers 10. Editing Tips & Tricks 1001 Introduction 1002 Editing Techniques 1003 Performing A Rolling Edit 1004 Editing Tips And Tricks 1005 Separating Audio And Video 1006 Making Editing Precise 11. Auditions And Consolidating Clips 1101 Introduction 1102 What Is Audition 1103 Creating An Audition 1104 Creating An Audition From Multiple Clips 1105 Working With A Secondary Storyline 1106 Generating A Compound Clip 12. Working With Audio 1201 Introduction 1202 Adding Audio Work Files 1203 Reading The Waveform And The Music Browser 1204 Working With The Audio Inspector 1205 Controlling Clip Volume 1206 Defining Clip And FCP Volume 1207 Creating And Adjusting Audio Keyframes 13. More On Controlling Audio 1301 Introduction 1302 Adding And Fading Audio Clips 1303 Cross Fading Audio 1304 Changing Audio Properties 1305 Panning Audio Clips 1306 Audio Equalization 1307 Matching Audio Clips 1308 Enhancing Audio 1309 Working With Audio Effects 1310 Saving Custom Effects And Filters 14. Getting Creative With Transitions, Filters, And Mattes 1401 Introduction 1402 Transforming A Clip 1403 Trim/Crop/Distort 1404 Adding Additional Work Files 1405 Blending Modes And Opacity 1406 All About Mattes 1407 Applying A Key 1408 Controlling Plug-In Effects 1409 Applying Transitions 1410 Overlap Versus Available Media 15. Titles, Text, And Generators 1501 Introduction 1502 Creating A Title 1503 Modifying A Title 1504 Additional Title Effects 1505 Creating Basic Text 1506 Working With Generators 16. Bringing The Timeline To Life 1601 Introduction 1602 Generating A Basic Animation 1603 Modifying An Animation 1604 Animating A Movie Clip 1605 Additional Animating Effects 1606 Controlling Opacity With Keyframes 1607 Adjusting Animation Keyframes 1608 Changing A Clips Speed 1609 Generating A Speed Ramp 1610 Creating A Freeze Frame 1611 Combining Multiple Clips 17. Working With Color 1701 Introduction 1702 Automatic Color Correction 1703 Color Manipulation Using Effects 1704 Understanding Video Scopes 1705 Working With Color Boards 1706 Adjusting Exposure 1707 Controlling Color Saturation 1708 Manipulating Clip Color 1709 Controlling Color Information With Masks 1710 Using Preset Shapes To Control Color 1711 Copying And Pasting Color Information 18. Getting Ready For Primetime 1801 Introduction 1802 Gathering Media For Export 1803 Consolidating A Project 1804 Checking Before Exporting 1805 Exporting Quicktime Video And/Or Audio 1806 Exporting Sequences And Frames 1807 Using Apple Compressor 1808 Sharing With The World 1809 Exporting To Blu-Ray And DVD 1810 Browsing Multiple Clips 1811 Adjusting Event Library Thumbnails 1812 Closing Thoughts System Requirements - Digital Download Digital Download: Microsoft Windows XP or higher, Mac OS X 10.4 or higher. Minimum screen resolution of 1024x768 Digital Download specific requirements: Between 1GB and 6GB of available hard drive space (depending on the training course) An Internet connection with sufficient bandwidth. You must have at least a 56K modem connection (Broadband recommended). Most modern ADSL and Cable internet solutions will be sufficient. Do I need the software to watch the training course? All the courses are stand alone and can be viewed without the software itself, However, you many not be able to complete any working files/projects set by the trainer if you do not have the software. [-]

Certificate in Creating WordPress Websites Online Course

Courses for Success
Online Part time 6 - 8 weeks February 2017 USA USA Online

Want to build an attractive, sophisticated blog or website—without having to learn any special coding? WordPress is the answer you're looking for! WordPress is one of the world's most popular Web design tools because it's free, it's easy to use, and it produces professional results. [+]

Get Hands-on Experience in Creating WordPress Sites and Blogs Want to build an attractive, sophisticated blog or website—without having to learn any special coding? WordPress is the answer you're looking for! WordPress is one of the world's most popular Web design tools because it's free, it's easy to use, and it produces professional results. In this Certificate in Creating WordPress Websites Online Course, you'll get hands-on experience with this powerful tool as you create your own WordPress site and blog. As you walk through the process from start to finish, you'll find out how to use WordPress to create pages and posts, add images and videos, change a site's look and feel, and include user-friendly features. You'll discover the ease of using WordPress design themes to express your creativity, and you'll see how much fun it is to be part of the vibrant WordPress online community. In addition to mastering the technical elements of WordPress, you'll learn how to organize a blog or website, create appealing content, and achieve better positions on search engine results pages. By the end of this course, you'll be able to confidently use WordPress to create a blog or a personal, business, or organizational website. Course Fast Facts: Only 6 weeks to complete this course Approximately only 2 to 4 hours per week of study is required This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone Instructors lead each course and you will be able to interact with them and ask questions You can study from home or at work at your own pace in your own time You can download printer friendly course material or save for viewing off line You will be awarded a certificate at completion of this course How to study online course? Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand. Recognition & Accreditation All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email. Units of Study There are 12 units of study Getting Started With WordPress In this first lesson, we'll explore the magic of WordPress! You'll discover how to use this free software to create an attractive, dynamic blog or website—without learning any special code. You'll find out what the two "flavors" of WordPress are and why we'll use the hosted WordPress.com version. Then you'll go online, sign up, and tour the WordPress Dashboard. You'll also plan your project and set goals for yourself. Creating a Blog What can a blog do that a website can't? Blogging's become a popular way to establish an online presence. We'll discuss how adding a blog can make a traditional website more effective. Then you'll build a blog with WordPress—by creating, refining, and categorizing posts. You'll also find out how to encourage and control visitor feedback. Making a WordPress Website Get the best of both worlds by combining a blog with a traditional website. In this lesson, you'll use WordPress to create and organize Web pages. And I'll show you how to convert your blog to a traditional website—or vice versa—with the click of a button. Making Your Pages Look Great This lesson's all about WordPress themes—the templates that give your website its look and feel. You'll discover how to choose a theme, install it, and tweak it. Working With Images and Multimedia Photos, drawings, charts, videos, and audio clips can make your website more appealing and understandable. In this lesson, I'll show you how to use WordPress to upload and insert images and multimedia files. Functionality: Getting the Most Out of WordPress Make your website or blog more informative and easier to navigate with some special WordPress tools. You'll learn how to use sidebar widgets, forms, maps, and syndicated newsfeeds to make your site more useful and usable. Making a User-Friendly Website If your online visitors have trouble understanding or navigating your website, they'll go somewhere else. This lesson helps you pinpoint and eliminate usability problems. Polishing Our WordPress Website In this lesson, we'll take a long, hard look at our class project and decide how to make it better. You'll create a front page featuring both static and dynamic content; add links to pages, documents, email, and other sites; and repair typos, grammatical errors, and other mistakes. Getting Search Engines to Love Your Website What if you launched a website and nobody came? This lesson will show you how to keep that from happening. You'll find out what makes search engines tick and how to get them to visit your pages. Making the Most of Statistics and Social Networking Statistics are just a bunch of numbers if you don’t know how to use them. We’ll focus on how to analyze stats so you can improve your site. You’ll also find out how to tie your WordPress pages into social sites like Facebook and Twitter. Launching Your WordPress Website It's time to put the finishing touches on your site. This lesson includes a prelaunch checklist, so your online guests won't find any mistakes. I'll also show you how to promote the site and manage contributors. Getting the Most From WordPress In our final lesson, you’ll learn how to build a sophisticated form, and I’ll review all the optional upgrades WordPress offers. You’ll discover how to personalize your domain name, use your mobile phone to update Web pages, and access the files that control your site’s appearance. I’ll also examine the pros and cons of moving to the self-hosted version of WordPress. Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]

Social Media in the Workplace Online Course

Courses for Success
Online Part time Open Enrollment USA USA Online

People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity. [+]

Top Online Courses in Media. Develop Workplace Social Media Strategies and Policy People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity. To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work. Our Social Media in the Workplace Online Course will help you get there. By the end of the Social Media in the Workplace Online Course, you will be able to: Learn the meaning of social media Learn different ways social media is used and altered Build and maintain a social media policy Keeping your social media secure Establishing rules for the social media the company posts Discover the benefits and pitfalls of using social media Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Module One - Getting Started Module Two - Who is Social Media? Online communities User created content Information sharing Communication tools Module Three - Defining your Social Media Policy (Part 1) It should be a living document Choosing an information officer What can and cannot be shared Legal and ethic specifications Module Four - Defining your Social Media Policy (Part 2) New hire orientation Let common sense guide you Nothing offensive Rules on soliciting and personal posts Module Five - Creating a Living Document What is a living document? How often is it revised? Who will be in charge? Change management Module Six - Keeping an Eye on Security Password rules Needs constant monitoring Keeping information confidential Protecting intellectual property Module Seven - Rules to Follow when Positing (Part 1) Always show respect Stop and think before you post Always be honest Never discredit or talk ill of competitors Module Eight - Rules to Follow when Posting (Part 2) Be transparent Act like you would in real life Grammar and spelling still counts Never post when you are angry Module Nine - Benefits of Social Media From audience to author Builds customer loyalty Speed and flexibility in communication Two way communications Module Ten - The Pitfalls of Social Media Bullying Group think Trolling Remember, it is out there forever Module Eleven - Listen to Your Customers They provide great feedback It makes them happy Improves your brand Improves product development Module Twelve - Wrapping Up Words from the Wise KARIE WILLYERD AND JEANNE C. MEISTER - More companies are discovering that an uber-connected workplace is not just about implementing a new set of tools - it is also about embracing a cultural shift to create an open environment where employees are encourage to share, innovatw, and collaborate virtually. CHRIS BROGAN - The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving. ALIZA SHERMAN - To utilise social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged. MATT GOULART - Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]

Personal Branding Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. [+]

Manage Your Personal Brand To Help You Achieve Your Goals In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success. Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With our Personal Branding Online Short Course, you will be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it. At the end of this Personal Branding Online Short Course, you should be able to: Define your image. Control your image. Understand how to sharpen your brand. Use social media appropriately. Manage your brand in a crisis. Develop a professional appearance. Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Module One: Getting Started By the end of this course, you will be able to: Define your image. Control your image. Understand how to sharpen your brand. Use social media appropriately. Manage your brand in a crisis. Develop a professional appearance. Module Two: Defining Yourself (I) Lesson One: If you Don't, they will Lesson Two: Brand Mantra Lesson Three: Be Real Lesson Four: SWOT Analysis Lesson Five: Case Study Module Three: Defining Yourself (II) Lesson One: Pillars Lesson Two: Passions Lesson Three: Define Your Strengths Lesson Four: The Three C's Lesson Five: Case Study Module Four: Controlling and Developing Your Image Lesson One: Clear and Defined Lesson Two: Consistent Image Lesson Three: It Takes a Commitment Lesson Four: Live it Every Day Lesson Five: Case Study Module Five: Personal and Professional Influences Lesson One: Corporate and Personal Integration Lesson Two: They Will Influence Each Other Lesson Three: Be a Professional Lesson Four: Build Rapport Lesson Five: Case Study Module Six: Sharpening Your Brand Lesson One: Blogging Lesson Two: Authenticity is Key Lesson Three: Transparency Lesson Four: Networking Lesson Five: Case Study Module Seven: Appearance Matters Lesson One: First Impressions Lesson Two: Rise Out of the Crowd Lesson Three: True Reflection Lesson Four: Dress for Success Lesson Five: Case Study Module Eight: Social Media (I) Lesson One: Needs constant Monitoring Lesson Two: Security Lesson Three: Have an Objective Lesson Four: Promote Lesson Five: Case Study Module Nine: Social Media Part (II) Lesson One: It's a Tool Lesson Two: Content is King Lesson Three: Have a Gimmick Lesson Four: Don't Ignore any Mentions Lesson Five: Case Study Module Ten: Brand Management During a Crisis Lesson One: Caught in a Bad Spot Lesson Two: Never Burn a Bridge Lesson Three: Information Lesson Four: Monitor and Respond Lesson Five: Case Study Module Eleven: Branding Personality Traits Lesson One: Identify Your Unique Values Lesson Two: Be Bold Lesson Three: Think Outside the Box Lesson Four: Fail. Learn. Repeat Lesson Five: Case Study Module Twelve : Wrapping Up Words from the Wise Tim Ferriss: Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto. Sir Richard Branson: Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. Tom Peters: All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. Theodore Roosevelt: Believe you can and you’re halfway there. Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]

Media and Public Relations Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. [+]

Top Online Courses in Media. Learn the Skills to Master Media & Public Relations In this course, you will get knowledge you need to manage effectively your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This course is designed to give you practical teaching and hands-on tools that will get you networking once you complete this course. By the end of this course, you will be able to: Network for success Manage "Meet and Greet" opportunities Dress for success Write effectively Set goals Manage media relations Plan issue and crisis communication Use social media Deliver effective employee communication Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Module One - Getting Started Module Two - Networking for Success (Part 1) Creating an effective introduction Making a great first impression Module Three - Networking for Success (Part 2) Minimising nervousness Using business cards effectively Remembering names Module Four - The Meet and Greet The three-step process The four levels of conversation Module Five - Dressing for Success The meaning of colours Interpreting common dress codes Deciding what to wear Module Six - Writing Busniess letters Writing proposals Reports Executive summaries Module Seven - Setting Goals Understanding goals SMART goals Helping others with goal setting Module Eight - Media Relations Television Print Web presence, blogs and the internet Module Nine - Issues and Crisis Communication Planning Gauging the impending crisis level Providing feedback and insights How information will be distributed Tracking the overall effect Module Ten - Social Media (The PR Toolkit) Blogs Wikis Podcasts Social bookmarks RSS feeds Module Eleven - Employee Communications Verbal communication Non-verbal communication skills (Body language) Email etiquette Negotiation skills Making an impact Module Twelve - Wrapping Up Words from the Wise BOB BURG - The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. JOHAN ARNDT - Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed and spread. ALDOUS HUXLEY - Experience is not what happens to a man; it is what a man does with what happens to him. Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]