Online Course in Marketing

Best Online Courses in Marketing 2017

Marketing

Marketing courses online are designed for those seeking to gain skills and expertise in marketing but cannot commit to classroom scheduling. Marketing courses online can help individuals advance their careers, whether they are seeking a career change or hoping to gain new knowledge and skills. Marketing courses online allow students to study according to their own schedule using modalities such as web broadcasting, email, web video, chat rooms, and message boards.

There are several options for marketing courses online that can help students take the next step in their careers. Many courses offer diplomas or certificates after completion and courses are based out of excellent educational institutions around the world. Some of the marketing courses online that students can choose from include specializations such as international marketing, branding, strategic marketing, fashion, visual merchandising, and medical marketing, among several others.

Search below through the marketing courses online to find the program that can help you reach your personal and professional goals!

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Course in Business Foundations (Beginner)

Coursera
Online Part time 6 months Open Enrollment USA USA Online

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. [+]

Top Online Courses in Marketing. In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In four courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge. Courses Introduction to Marketing Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review... [-]

24 minute Marketing

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. [+]

Why did we develop the course? Marketing strategy and practice have undergone dramatic changes in the past ten years, and the pace of evolution is only getting faster. Major technical advances, including the explosion of the internet and mobile devices, have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age, even to survive, marketers must develop new strategies and practices better suited to today's new environment. This course is designed to help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize your marketing performance. Who is it for? Anyone that is new to marketing or wants to refresh their overall marketing skills including: Recent Graduates, Marketing professionals, Digital Marketers & Entrepreneurs To request more information, fill in the enquiry form on the right side of this page or visit the school's website here and use the unique code above to receive a discount on course fees! [-]

CIW Internet Business Associate Training with Exam (1D0-61A)

E-Careers
Online Part time Open Enrollment United Kingdom UK Online

Gain the skills needed to work effectively in today’s business environment and have the certificate to prove it with this Internet Business Associate from CIW, the world’s most popular vendor-neutral Web technology education programme. [+]

Top Online Courses in Marketing. What are the objectives of this course? The CIW Internet Business Associate exam (1D0-61A) lasts for 30 minutes and contains 30 questions, testing candidates’ knowledge of the content in the study modules. In order to pass, students must achieve a score of 66.66%. Internet connection methods, internet protocols, the Domain Name System (DNS) and cloud computing. The basic functions of web browsers, the components of web addresses, the use and control of cookies and browser use in the business world. Browser plug-ins and add-ons and the use of browsers to download and manage files. Databases as they relate to web search engines and ways to conduct basic and advanced web searches. Configuration and use of e-mail clients, guidelines for effective communication over the internet using modern web technologies and social networking tools. Internet research and collaboration tools, software development tools and the patent and licensing practice that accompany software applications. Issues and risks associated with the internet and the security measures that can keep your system and your personal information secure. Fundamental elements of project and program management and the importance of acquiring these skills for all IT job roles. Who is it intended for? Anyone who is looking to gain the knowledge and certification necessary to prove efficiency in the virtual business environment. Requirements There are no pre-requisites for this course. What marks this course apart? Candidates who pass the examination for this course can function in roles in marketing teams, web and graphic... [-]

Course in Advertising

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. [+]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. Course Outline Our advertising curriculum is divided into three parts, namely: Advertising; Selling; and Distribution and Channels of Distribution The Advertising section is composed of the following chapters: General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising Selling section includes: Sales Promotion Personal Sales For Distribution and Channels of Distribution: Distributed Goods Distribution Channels Self-Service Outlet Classifications of Middle Men Policies and Strategies of Distribution Zoning Career Prospects Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join: Advertising and Public Relations Agencies Advertising and Marketing Departments Retail Advertising Department Metropolitan, Suburban and Country Newspapers Magazine Publishing Companies Television and Television Stations The average amount an advertising professional earns is about $75,000 a year. [-]

Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks September 2017 United Kingdom London + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Top Online Courses in Marketing. Course in the Secret Power of Brands Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones. Where could this course take me? If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. What and how will I learn? You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We’ll be opening up the many topics in branding that still need research. And you’ll learn how to... [-]

Small Business Masterclass Online Course

Courses for Success
Online Part time Open Enrollment USA USA Online

If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business. [+]

Learn Marketing & Branding strategies to Make Your Business Successful! If you are struggling to keep your business afloat or you want to learn the real secrets to business success, you must invest in the Small business Masterclass, Online Course. You will learn strategies and techniques that you can implement quickly and easily that will dramatically increase your profitability and the value of your business. In a little over 6 hours, you will master the skills required to Bullet Proof your business and create a gold mine for your family. Learn from leading businessmen including Gerry Harvey, David Koch, Ross Greenwood and more, the Skills required to Develop your Business to it's full potential. If you own a small business today you either have a potential gold mine or a potential hazard for your family, what are you prepared to do to turn your business into a potential gold mine? Some businesses fail because they can’t manage money, but most businesses fail because they never learned how to manage their ideas. With The Small Business Masterclass you will learn: Strategies to get your business off the ground Quickly, so you are Making Money Sooner How to get your image right so your customers are confident to deal with you and Keep Coming Back How to make your customers Remember Your Business What is happening with your sales, which customers are profitable and which customers are eating into your Profits How to profile your customers to identify your Valuable Customers How... [-]

Basic Internet Marketing

Stratford College Of Business Management
Online Part time Open Enrollment United Kingdom Telford

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimisation, e-mail campaigns, pay per click advertising, and more. [+]

Top Online Courses in Marketing. In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimisation, e-mail campaigns, pay per click advertising, and more. If your customer is on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing. [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2017 Spain Madrid

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing work teams Learning to make strategic decisions... [-]

CIW E-Commerce Specialist (QCF)

UK Open College
Online Part time 140 hours Open Enrollment United Kingdom UK Online

To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. [+]

Top Online Courses in Marketing. To stand out as an increasingly valuable member of a Web or marketing team, you need a working knowledge of e-commerce standards. The E-Commerce Strategies and Practices course is for the individual who already understands the foundations of Web technologies and wants to become proficient in e-commerce practices and site design. Target audience: Web designers, Internet consultants, IT professionals, Marketing professionals, Web and graphic artists & Business professionals Qualification: CIW (Certified Internet Webmaster) E Commerce Specialist Accredited: Yes QCF Recognised: Yes at level 4 Awarding Body: CIW Start Date: Anytime - We enrol 365 days a year Duration: Flexible - Approx 140 Hours - 12 Months Max Support Credit Value: 20 Syllabus Unit 1: Be able to host a functional e-commerce site Analyse site requirements Implement a functional e-commerce site Implement web based e learning resources Manage an online database Install and manage online payment service Administer a knowledge base Unit 2: Be able to support supplier transactions Manage internet transactions Manage web server technology Evaluate & optimise site performance Implement & support secure transactions Manage site security & data privacy Unit 3: Understand legal & ethical marketing Evaluate and implement brand awareness resources Review legal and intellectual property issues Plan & implement e-commerce marketing Manage customer services Pre-requisites Students looking to enrol onto this course should meet the following criteria: Be aged 16 Years or above Possess a solid knowledge of the english language Have access to a PC running windows and the internet... [-]

Executive Program In Digital Transformation Of The Company

inesdi - Digital Business School
Online Full time 300 hours April 2017 Spain Madrid Barcelona Valencia + 2 more

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. [+]

Internet, digital and social platforms and information technologies are transforming everything in its path. The growth rate of technology is exponential, while individuals, organizations and society in general, we move with a linear velocity change. Given this complex and unstructured reality, CEOs and business managers face important strategic questions: What is the real impact of digital technologies and social platforms and in my business model and my processes? What new organizational capabilities must develop in order to have a sustainable and competitive business in this new digital environment? How to put the customer at the center of the organization? How should I implement and evolve in the adoption of these technologies and the transformation of my company? GOALS Upon completion of the program, business executives will be better prepared for: Analyze the latest digital trends, assess their impact on business strategy and identify new opportunities in the digital environment. Build new models based on digital platforms and oriented / focused towards the business client. Transform your organization and the value chain of your business through the adoption, use and exploitation of digital platforms and information technologies. Develop a digital culture and intra-enterprise in the organization that allows display processing and adding value to the business. Acquire fundamental knowledge of the digital economy and the adoption of digital platforms to lead processes of transformation to digital models. Identify the most critical data and information that the organization needs to collect and analyze business development. Program Knowing the key elements of the... [-]

Mastering Mathematical Finance Online Courses - Discrete Models of Financial Markets

Department of Mathematics University of York - Online Programs
Online Part time 4 - 8 months August 2017 United Kingdom York

Relatively elementary mathematics leads to powerful notions and techniques - such as viability, completeness, self-financing and replicating strategies, arbitrage and equivalent martingale measures - which are directly applicable in practice. The general methods are applied in detail to pricing and hedging European and American options within the Cox–Ross–Rubinstein (CRR) binomial tree model. [+]

Top Online Courses in Marketing. The courses are based on 8 books from the "Mastering Mathematical Finance" (MMF) series published by Cambridge University Press. There are 8 individual courses - each covering the contents of one of the books. Delivery is by means of one-to-one tutorials conducted via Skype by the authors and editors of the series, and regular coursework. Who are the courses aimed at? The courses are designed to meet the continuing professional development and training needs of: Finance or IT professionals working in quantitative finance and risk management Individuals seeking a career change, managers who need to keep abreast with progress in these fields Prospective students who would like to prepare for entry to relevant postgraduate degree programmes Pre-sessional course (Pre-sessional course "Mathematics for Quantitative Finance" - This course is suitable for candidates who need to consilidate their mathematics background before embarking on some or all of the 8 courses. Cost - £1500) Method of Delivery List of Courses Each online course to be based on a book from the MMF series, with an additional set of exercises, and involves 10 rounds of activities culminating in 10 one-to-one online sessions. Each course takes aproximately 4 - 8 months to complete. Each of the 10 rounds consists of: self-study based on the book, problem solving: solutions submitted and marked electronically, model solutions to the problems attempted, written feedback on the work submitted, one-hour one-to-one online session via Skype with screen sharing, conducted by one of the authors of... [-]

Undergraduate Course - Digital Image Creation for Luxury Brands intensive

Istituto Marangoni
Online Full time Part time October 2017 Italy Milan France Paris + 2 more

This course offers an intensive understanding of the organization and structure of digital media, with specific focus on contemporary fashion and non-fashion luxury communication. The aim is to create professional knowledge to inform [+]

This course offers an intensive understanding of the organization and structure of digital media, with specific focus on contemporary fashion and non-fashion luxury communication. The aim is to create professional knowledge to inform the production of digital images, used as forms of communication for key actors in fashion and non-fashion luxury products. This intensive course approaches the subject of the development of online visual communication in fashion and non-fashion luxury from a number of perspectives, from its relation with print media to current developments in technology and social media. Online visual communication is used by luxury brands in various ways depending on purpose, intent and target audience. Participants will learn through case study analysis supervised by industry professionals. The organization of visual communication in fashion and non-fashion brands has radically changed over the past ten years, not only due to the growing digitalization of luxury brand communication and fashion journalism, but through the expansion of different forms of social media and online fashion and non-fashion platforms. Online luxury does not only exist in relation to print media but increasingly as a platform in its own right. This requires specific knowledge of how online communities operate and how fashion and non-fashion images can be used within this digital context. Social media encompasses a variety of ever-changing online formats. Digital communities are fast-paced, often short-lived, and intimately dependent on the people who are their active members. Opportunities After completing the course, participants are employable in the field of online fashion and non-fashion... [-]

Online Search Engine Optimisation Course

Red & Yellow School
Online Part time 6 weeks August 2017 South Africa Cape Town Johannesburg + 1 more

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. [+]

Top Online Courses in Marketing. Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEO marketing is designed to give you the competitive edge and in-depth knowledge only the experts know. By the end of the course you will have built upon your understanding of search engines, and have advanced skills spanning auditing, keyword research, content optimisation, link building and reporting. The course is highly practical, so that you can immediately apply your learnings as well as explain the theory underlying them. Course Outline The course is broken up into 6 modules over 6 weeks, including a research project, as follows: Module 1: Understanding Search Engines Module 2: Advanced Auditing Module 3: Advanced Keyword Research Module 4: Advanced Content Optimisation Module 5: Advanced Link Building Module 6: Advanced Reporting Why should I take this course? This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques. While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite... [-]

Curso online de Marketing en redes sociales y móviles (17ª edición)

UAM Universidad Autonoma de Madrid
Online September 2017 Spain Madrid

Curso online de Marketing en redes sociales y móviles (17ª edición) [+]

Curso online de Marketing en redes sociales y móviles (17ª edición) [-]

Upper Course In Mobile Marketing And Advertising

INEAF Business School
Online Part time 100 hours Open Enrollment Spain Spain Online

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds that of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make the agents ... [+]

Top Online Courses in Marketing. Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds the number of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make commercial agents increasingly demand this new generation adaptation . Training in Mobile Marketing techniques allow us to identify consumer needs, design, evaluate, communicate and distribute products that meet consumer needs. GOALS Place a mark on the mobile medium. Planning marketing campaigns targeting mobile devices. Make use of mobile as a marketing technique in our business or company. Who should attend Aimed for both graduates and professionals in the sector, who are interested in receiving specific training in this competitive field: Publishers, Experts in Marketing, Mobile application developers, programmers. What you up This course will enable students to know the all issues related to Mobile Marketing and its close relationship with advertising. You can define and develop business models and marketing strategies such as advertising campaigns with messages tailored to mobile devices. Description of Methodology Our method of study is based on the integration of formative factors and the use of new technologies. Our team has set itself the objective of integrating both areas so that our students interact with a VIRTUAL CAMPUS agile and easy to use. A platform designed to facilitate the study, where students get all the necessary support. Our methodology of online... [-]