Online Course in Marketing

Best Online Courses in Marketing 2017

Marketing

Marketing courses online are designed for those seeking to gain skills and expertise in marketing but cannot commit to classroom scheduling. Marketing courses online can help individuals advance their careers, whether they are seeking a career change or hoping to gain new knowledge and skills. Marketing courses online allow students to study according to their own schedule using modalities such as web broadcasting, email, web video, chat rooms, and message boards.

There are several options for marketing courses online that can help students take the next step in their careers. Many courses offer diplomas or certificates after completion and courses are based out of excellent educational institutions around the world. Some of the marketing courses online that students can choose from include specializations such as international marketing, branding, strategic marketing, fashion, visual merchandising, and medical marketing, among several others.

Search below through the marketing courses online to find the program that can help you reach your personal and professional goals!

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10 Steps To Start A New Business Online Short Course

Courses for Success
Online Part time Open Enrollment USA USA Online

You've decided to go into business, but where do you begin? Starting your own business can be stressful so it’s important that you know what you need to do to get started. [+]

Top Online Courses in Marketing. A Blueprint for Building the Company of Your Dreams You've decided to go into business, but where do you begin? Starting your own business can be stressful so it’s important that you know what you need to do to get started. In this course you will learn the ten most important steps you must take when starting a new business. Developed by professional businessman and an accredited teacher this course is delivered online and consists of 10 online video based instructional units that are easy to follow and understand, making learning fun and enjoyable! With 10 Steps To Start A New Business Online Short Course you will learn: How to choose a business name What to consider when choosing a business name What type of business structure you need The importance of bookkeeping The importance of doing a business plan How to open a business bank account and factors to consider Choosing a business location and business leases Tax, Companies and licenses How to organise your business stationary and what you need Marketing and branding ideas How to choose employees What types of insurances do you need? Starting a business, buying a franchise or buying an established business Course Fast Facts: Easy to follow and understand Only 6 to 8 hours of study is required 12 months access to course Delivered 100% on-line and accessible 24/7 from any computer or smartphone You can study from home or at work, at your own pace, in your own time Download printer friendly course content Certificate (IAOTS Accredited) Course Delivery Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone. Recognition & Accreditation These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction. Units of Study Step 1 Business Names and Structures Choosing a business name How to choose a name What do you use the business name for What to consider when choosing a name Is your business name unique Business name registration How to register a business name How to find out if it’s available What government websites to go to Where to go on the government websites How to search domain names and check availability How to purchase domain names The structure of your business 3 Structures in Australia What each structure means Agreements The importance of bookkeeping The keeping of records for taxation purposes You must know how your business is doing Setting up supplier accounts Credit accounts Return for refund policy Step 2 Planning for Success Writing a business plan Business plan included in the course What is a business plan and why do you need one Strengths and weaknesses Competitors Strengths and weaknesses Is your business idea viable How your business will be organised What is your business venture Market research Sales and marketing Financial predictions Step 3 Finance and Accounts Open a bank account What you need to open a bank account Registration of business name Types of business accounts Interview with bank manager Business finance Ways to get finance/capital Agreements Step 4 Business Location Choosing a business location Factors to consider Security issues Room/space available Market research Security issues Business leases What length of lease to choose in the beginning Licences to work from home Council licenses Taxation issues Types of businesses to run from home Interview with home business person, set up, issues and insights to running a home based business Step 5 Government Requirements Tax file number ABN number Register for GST Any licences Step 6 Business Stationary Printing needs Business cards With comp slips Envelopes Letter heads Invoices Brochures Flyers Printing tips How to design a logo and artwork How to save on costs Step 7 Marketing and Branding What is Marketing and when will customers buy What is Branding, name, logo and slogan Domain name rego Web marketing, Social media SEO and what this means Google Adwords, what is it? Step 8 Employees Staff are most important for your business Understand employer obligations Part time or full time staff What your best employee would look like How to choose the correct employee Step 9 Insurances What type of insurances do you need? What type of insurances to consider Insurances Fire and theft Legal liability Business interruption Business vehicles Public liability Workers compensation Step 10 Starting a business, buying a franchise or buying an established business Tips on starting from scratch Fixed and variable costs Advantages of starting from scratch Positive and negative elements of buying a franchise Buying an established business Do your due diligence Factors to consider Requirements Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari) MAC/iOS OSX/iOS 6 or later Modern and up to date Browser (Firefox, Chrome, Safari) All systems Internet bandwidth of 1Mb or faster Flash player or a browser with HTML5 video capabilities (Currently Internet Explorer 9, Firefox, Chrome, Safari) Students will also need access the following applications: Adobe Acrobat Reader [-]

Course in Social Media Marketing

Coursera
Online Part time 6 semesters Open Enrollment USA USA Online

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. [+]

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Courses What is Social? The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. There are three options for taking this course: 1. Enroll for free. 2. Enroll in the Signature Track to earn a Course Certificate from Northwestern and gain access the course toolkit for $79. (For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.) 3. Take the MOOC as part of the six-course Social Media Specialization. If you register for all six courses at once, you will receive a ten percent discount, earn the more prestigious Social Media Marketing Specialization Certificate from Northwestern, and access to the toolkits for all courses. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: - Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) The Importance of Listening In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: - Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) - Seth Redmore (CMO, Lexalytics, Inc.) - Chris Gruber (Social Media Analytics Solution Architect, IBM) - Russell Beardall (Cloud Architect, IBM) - Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) - Tressie Lieberman (VP Digital Innovation, Taco Bell) Engagement & Nurture Marketing Strategies In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: - Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) - Stanford Smith (CEO, Pushing Social) - Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) - Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM) Content, Advertising & Social IMC Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: - Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) - Steffi Decker (Junior Partner, Chong and Koster) - Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing) The Business of Social In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: - Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) - Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) - Seth Redmore (CMO, Lexalytics, Inc.) - Jeff Davidoff (CMO, Donuts.Domains) - Matt Krull (Business Unit Executive, IBM Security) - Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern) Social Marketing Capstone Project Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. [-]

CIW Site Development Associate Training (1D0-61B)

E-Careers
Online Part time Open Enrollment United Kingdom UK Online

Learn essential web page development skills and prepare to be a productive member of a web development team with this CIW Site Development Associate course. [+]

Top Online Courses in Marketing. What are the objectives of this course? Students will cover the full spectrum of web development and be able to demonstrate their newly found skillset. Website development using HTML and Extensible HTML (XHTML) Manual code writing, Graphical User Interface (GUI), authoring tools and XHTML code validation. Web page development using images, hyperlinks, tables, forms and frames. Common Gateway Interface (CGI) and connecting webpages to databases. Internet marketing and Search Engine Optimisation (SEO). Cascading Style Sheets (CSS) for formatting and web page content and fundamental web design concepts. Development of websites as managed projects. Introductory e-commerce solutions and the relationship of website development to business goals. Who is it intended for? Anyone who is looking to get fundamental knowledge in web development for a hobby or for career progression. Requirements There are no pre-requisites for this course. What marks this course apart? Once you take this course you will have the knowledge to function in roles such as web designer, web developer and web marketer. It will also lead to further qualification so you can bulk up your CV. What happens after requesting information? Once you have enquired you will be contacted by one of our specialist careers advisors who will be able to provide you with any further information you require. [-]

24 minute Sales

Potential E-Learning
Online Full time Open Enrollment United Arab Emirates Dubai

Through this program, we aim to practically and efficiently empower individuals by providing a step by step guide through the sales process. The program output would allow job seeking sales professionals to get an understanding of the enterprise sales process while also allowing seasoned sales professionals to organise their sales plan and get an actionable guide at the end of the course. [+]

Why did we develop the course? Professional sales skills especially Enterprise Sales (B2B) are unfortunately not taught in Universities or Schools. This is despite the fact that all businesses need sales and as such there are many jobs and opportunities available for productive sales individuals. Through this program, we aim to practically and efficiently empower individuals by providing a step by step guide through the sales process. The program output would allow job seeking sales professionals to get an understanding of the enterprise sales process while also allowing seasoned sales professionals to organise their sales plan and get an actionable guide at the end of the course. Who is it for? Anyone that is new to enterprise sales or wants to refresh their overall sales skills including: Recent Graduates, Sales Representatives, Account Managers & Entrepreneurs To request more information, fill in the enquiry form on the right side of this page or visit the school's website here and use the unique code above to receive a discount on course fees! [-]

Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks September 2017 United Kingdom London + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Top Online Courses in Marketing. Course in the Secret Power of Brands Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones. Where could this course take me? If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. What and how will I learn? You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We’ll be opening up the many topics in branding that still need research. And you’ll learn how to define your own personal brand, and plan the next steps in your life in branding. Requirements No academic requirements, but you’ll need to have a deep interest in brands and how they work. [-]

Course in Advertising

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. [+]

ICI offers an advertising program aimed at individuals looking for a brief yet comprehensive course. Take the course quickly and conveniently through online distance learning and be able to build a career in advertising in no time. Course Outline Our advertising curriculum is divided into three parts, namely: Advertising; Selling; and Distribution and Channels of Distribution The Advertising section is composed of the following chapters: General Concepts of Advertising The Advertising Agency The Creative Process in Advertising Memory Mechanisms in Advertising Selling section includes: Sales Promotion Personal Sales For Distribution and Channels of Distribution: Distributed Goods Distribution Channels Self-Service Outlet Classifications of Middle Men Policies and Strategies of Distribution Zoning Career Prospects Advertising is an enthralling field. Setting foot in an industry that affects behaviour of consumers can be both rewarding and challenging. With an ICI advertising certificate or diploma, you can be part of this industry and join: Advertising and Public Relations Agencies Advertising and Marketing Departments Retail Advertising Department Metropolitan, Suburban and Country Newspapers Magazine Publishing Companies Television and Television Stations The average amount an advertising professional earns is about $75,000 a year. [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2017 Spain Madrid

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

Top Online Courses in Marketing. In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing work teams Learning to make strategic decisions Develop a global and inclusive vision Change management and capture management skills Requirements  university degree or remarkable professional experience accredited Methodology The methodology is ONLINE. All our courses have a strong audiovisual component that facilitates learning, with lectures by experts and their notes. In addition, it is complemented with a strong practical approach. Access to campus is available 24/7 (24 hours, 7 days a week) and forever. You will never be alone. There will always be a guardian to accompany you; in addition to the coordinator, the head teacher and the large community of students SBS. [-]

Mastering Mathematical Finance Online Courses - Discrete Models of Financial Markets

Department of Mathematics University of York - Online Programs
Online Part time 4 - 8 months August 2017 United Kingdom York

Relatively elementary mathematics leads to powerful notions and techniques - such as viability, completeness, self-financing and replicating strategies, arbitrage and equivalent martingale measures - which are directly applicable in practice. The general methods are applied in detail to pricing and hedging European and American options within the Cox–Ross–Rubinstein (CRR) binomial tree model. [+]

The courses are based on 8 books from the "Mastering Mathematical Finance" (MMF) series published by Cambridge University Press. There are 8 individual courses - each covering the contents of one of the books. Delivery is by means of one-to-one tutorials conducted via Skype by the authors and editors of the series, and regular coursework. Who are the courses aimed at? The courses are designed to meet the continuing professional development and training needs of: Finance or IT professionals working in quantitative finance and risk management Individuals seeking a career change, managers who need to keep abreast with progress in these fields Prospective students who would like to prepare for entry to relevant postgraduate degree programmes Pre-sessional course (Pre-sessional course "Mathematics for Quantitative Finance" - This course is suitable for candidates who need to consilidate their mathematics background before embarking on some or all of the 8 courses. Cost - £1500) Method of Delivery List of Courses Each online course to be based on a book from the MMF series, with an additional set of exercises, and involves 10 rounds of activities culminating in 10 one-to-one online sessions. Each course takes aproximately 4 - 8 months to complete. Each of the 10 rounds consists of: self-study based on the book, problem solving: solutions submitted and marked electronically, model solutions to the problems attempted, written feedback on the work submitted, one-hour one-to-one online session via Skype with screen sharing, conducted by one of the authors of the MMF series, tailor-made for individual requirements, a combination of lectures and tutorials. Additionally, each module to provide: an online discussion forum, email support, final test. Induction meeting via Skype to cover technical matters before the start of the first module (including help in using the software needed for online delivery). Each student will need a decent internet connection (broadband standard), a Windows or Mac computer and a Skype account. There is some additional free software to install such as the LyX mathematical editor. Additional pre-sessional course available for delegates who need to revise or acquire relevant mathematical background. About the Discrete Models of Financial Markets This book explains in simple settings the fundamental ideas of financial market modelling and derivative pricing, using the no-arbitrage principle. Relatively elementary mathematics leads to powerful notions and techniques - such as viability, completeness, self-financing and replicating strategies, arbitrage and equivalent martingale measures - which are directly applicable in practice. The general methods are applied in detail to pricing and hedging European and American options within the Cox–Ross–Rubinstein (CRR) binomial tree model. A simple approach to discrete interest rate models is included, which, though elementary, has some novel features. All proofs are written in a user-friendly manner, with each step carefully explained and following a natural flow of thought. In this way the student learns how to tackle new problems. Written specifically at the Master's level by experienced lecturers, so readers can dive in directly The mathematics is rigorous but also motivated, so readers see how to apply what they learn Clear, concise and short, so readers can master the whole topic [-]

Online Search Engine Optimisation Course

Red & Yellow School
Online Part time 6 weeks August 2017 South Africa Cape Town Johannesburg + 1 more

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. [+]

Top Online Courses in Marketing. Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEO marketing is designed to give you the competitive edge and in-depth knowledge only the experts know. By the end of the course you will have built upon your understanding of search engines, and have advanced skills spanning auditing, keyword research, content optimisation, link building and reporting. The course is highly practical, so that you can immediately apply your learnings as well as explain the theory underlying them. Course Outline The course is broken up into 6 modules over 6 weeks, including a research project, as follows: Module 1: Understanding Search Engines Module 2: Advanced Auditing Module 3: Advanced Keyword Research Module 4: Advanced Content Optimisation Module 5: Advanced Link Building Module 6: Advanced Reporting Why should I take this course? This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques. While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite to joining this advanced course. [-]

Upper Course In Mobile Marketing And Advertising

INEAF Business School
Online Part time 100 hours Open Enrollment Spain Spain Online

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds that of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make the agents ... [+]

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds the number of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make commercial agents increasingly demand this new generation adaptation . Training in Mobile Marketing techniques allow us to identify consumer needs, design, evaluate, communicate and distribute products that meet consumer needs. GOALS Place a mark on the mobile medium. Planning marketing campaigns targeting mobile devices. Make use of mobile as a marketing technique in our business or company. Who should attend Aimed for both graduates and professionals in the sector, who are interested in receiving specific training in this competitive field: Publishers, Experts in Marketing, Mobile application developers, programmers. What you up This course will enable students to know the all issues related to Mobile Marketing and its close relationship with advertising. You can define and develop business models and marketing strategies such as advertising campaigns with messages tailored to mobile devices. Description of Methodology Our method of study is based on the integration of formative factors and the use of new technologies. Our team has set itself the objective of integrating both areas so that our students interact with a VIRTUAL CAMPUS agile and easy to use. A platform designed to facilitate the study, where students get all the necessary support. Our methodology of online learning, fully oriented practice is designed so that students progress through the educational units of the different modules and perform the tasks (Practical activities, questionnaires, case records and assumptions reflection) that he will proposing along the learning path. At the end of their training activity, students will be able to transform academic knowledge in professional knowledge. Evaluation system INEAF training actions are structured in modules, consisting of teaching units, practical activities, seminars, forums and conferences, among others. Each module will be assessed separately according to the results of mandatory and optional tests proposals and valuations tutor. To overcome the various modules students will have to achieve a minimum level of understanding of the theoretical contents and implementing them in practical activities and in our "Supercaso". Resources (Platform Online 3.0, printed material, ...) In our quest to adapt learning philosophy 3.0 and encourage the use of new technological resources in the company, we have developed a Virtual Campus (Online Training Platform 3.0) exclusive art with a functional and innovative design. Among the tools available you will find: tutoring service, chat, messaging and virtual study tools (examples, practical activities -of calculation, reflection, development, etc., video examples and video tutorials plus "supercasos", covering modules complete and offer the students an overview on specific matters). The students will have unlimited access to the contents printed manuals in addition with the theoretical contents of each module, which will serve as support to complete their training. [-]

E-Marketing

National University, School of Business and Management
Online Part time September 2017 USA USA Online

A survey of direct marketing principles and techniques, this course includes direct mail, catalogs, telemarketing, direct response print and broadcast media, Internet marketing, database marketing, and interactive marketing. [+]

Top Online Courses in Marketing. A survey of direct marketing principles and techniques, this course includes direct mail, catalogs, telemarketing, direct response print and broadcast media, Internet marketing, database marketing, and interactive marketing. It discusses in detail the emerging direct marketing technologies that bring direct marketing out of the back room and into the marketing mainstream. [-]

Online Professional Development award in International Business (PDA)

Taaleem College of International Studies
Online Full time 12 months July 2017 India Mohali

TCIS's Professional Development Awards (PDAs) in International Business are designed to develop and deliver high level skills in a sharp, flexible and focused way. The focused programs help management professionals gain skills in very specific areas in a cost effective manner without losing focus. [+]

Online Professional Development award in International Business (PDA)

TCIS's Professional Development Awards (PDAs) in International Business are designed to develop and deliver high level skills in a sharp, flexible and focused way. The focused programs help management professionals gain skills in very specific areas in a cost effective manner without losing focus.

The programs are designed in cooperation with professional societies and industries to provide either entry level knowledge and skills or professional growth and development specific in the area of International Business.

TCIS currently offers two PDA's in International Business:

    PDA in International Marketing     PDA in Global Operations Management ... [-]

Expert - Advertising And Marketing

Campus Universitario Europeo
Online Full time Part time 6 months September 2017 Spain Málaga + 1 more

Enables you to work in agencies such as principal or accounts assistant, creativity, drafting, production and media form independent structures as creative boutiques, media centerlines or design studios. [+]

Expertise - Advertising and Marketing Enables you to work in agencies such as principal or accounts assistant, creativity, drafting tion, production and media form independent structures as creative boutiques, cen- media power plants or design studios.

To whom is it addressed?

- Over 18 years. - Interested in working in the advertising both agencies and companies. - Professionals who wish to update and expand their knowledge

REQUIREMENTS

- Studio means or entrance test for over 18 years. degree received The titration is private, is obtained after submitting and approving the case studies all areas assessable program. The student will receive the following qualifications issued by European Campus: ADVERTISING AND MARKETING EXPERT ... [-]


Strategic Marketing For Shops And Fashion Brands

ADEN Business School
Online Part time February 2017 Argentina Mendoza Panama Panama City Colombia Bogotá Medellin Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel De Tucuman Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Mexico City Buenos Aires Cali Spain Barcelona Madrid + 35 more

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need ... [+]

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need for designers, entrepreneurs, businessmen, executives and industry suppliers of clothing, footwear and accessories. GOALS Upon completion completed, the participant will have achieved the following transfer targets: Contribute to the competitive development of companies in the fashion sector through learning concepts Marketing and cases. Apply Marketing tools and techniques for starting a personal venture or improve the position of brands or companies in the market. Marketing strategies used to generate greater competitiveness of companies in the world of fashion in the domestic market and abroad. recipients Designers or Entrepreneurs who already have their brand or want to throw it. Service Providers industry of clothing, footwear and accessories. Responsible for the areas of Marketing, Production, Purchasing, Product, Commercial or Retail companies. Those of different disciplines that are not in the industry but seek trained to enter the world of fashion. academic content MODULE 1: Marketing and Fashion MODULE 2: Creativity. Research, Planning, Strategy MODULE 3: Product: collection, prices, trends. Communication MODULE 4: Distribution. Retail. Management. [-]

Distance Specialization in Marketing and Commercial Management

EAN University
Online Colombia

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best [+]

Distance Specialization in Marketing and Commercial Management

 

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquer the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

 

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]