Online Course in Marketing

Best Online Courses in Marketing 2017/2018

Marketing

A course is an individual class that may be taken on its own or as part of a degree program. Classes often range in duration from a few months to two years. They can offer a general overview of an industry or be an intensive study of a particular topic.

What is a course in marketing studies? It is a course that examines various marketing methods and techniques. A course could investigate the psychological aspect of buying trends, the most efficient way to use Pinterest to build an audience, or how to analyze web site traffic. Students can learn best practices for search engine optimization, content marketing and personal branding. In addition to techniques and processes, individuals may review the best marketing tools for various industries.

Students attending marketing studies classes can add invaluable skills to their CV, including how to interpret complex data, such as demographics and buying habits. An understanding of consumer trends and business needs are crucial skills for marketing success. Teamwork and time management are transferable skills that benefit students regardless of course study.

Marketing studies classes are pertinent to business people worldwide. As market effectiveness varies greatly, so does course conent. As a result, institutions and pricing are also vastly different. Contacting the school of interest is the best way to determine the fees that pertain to the course path of choice.

A completed course in marketing studies can broaden employment opportunities in many industries, from retail to technology. Businesses need customers in order to grow, so marketing positions are available across industries and segments. Operations and sales managers often hold advanced degrees that include marketing classes, while sales representatives, marketing specialists and public relations coordinators hold degrees or certificates in various aspects of marketing specialties.

Marketing studies are in demand worldwide. Students require flexible and convenient schedules for classes teaching best practices and current techniques. Universities, colleges and vocational institutions offer courses online and on campus, enabling students to attain academic goals. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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The Digital Marketing Online Course

Hyper Island
Online Part time 6 weeks September 2018 United Kingdom UK Online

Master the building blocks of digital marketing, from social media and content strategy to implementation and analytics, we will cover the whole marketing funnel. [+]

Top Online Courses in Marketing. What you'll learn You will learn to navigate the entire digital marketing funnel, from acquisition and conversion, to retention and optimization. We'll cover key aspects of digital marketing. The course is designed to be directly applicable and relevant for you in your daily work. Activation: Grabbing the attention Tactics for reaching the most people with minimum efforts. Acquisition: Getting the traffic Techniques for engaging your target audience. Conversion: Making the transaction Tricks to turn your potential leads into paying customers. Retention: Keeping the business Ways to engage your customers and keep them coming back for more. Optimisation: Improving the experience Tools to measure the results and improve the performance. How You'll Learn The course is fully flexible, with only one fixed weekly session, leaving the rest tailored to your schedule. Expect to spend 5-7 hours per week. Watch inspiring videos Videos packed with insights and content to maximize your knowledge. Join live webinars Live webinars with experts to troubleshoot your hurdles and accelerate your progress. Join live or watch the recording on your own time. Solve hands-on tasks Tasks designed to integrate with your work to build your competence. Get feedback and collaborate Individual feedback and peer-collaboration to accelerate your learning Build, test and implement to deliver actual results Learn by working hands-on with your own company's case. Get support from our experts and collaborate with others - all on your own terms, while doing your job. Welcome to an online course that you'll actually... [-]

Online Specialization Course In Political Marketing And Election Campaigns

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 6 months Open Enrollment Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. This course is taught in online mode through a virtual platform, allowing the student access to the study, regardless of location or time. In this Campus you will find all teaching materials, works, calendars and a permanent communication system with the tutor and the students. [+]

OBJECTIVES: Students who successfully pass this program: They can participate or direct an electoral campaign They will know how to handle the latest marketing tools. They will know all the techniques of electoral probes and will be able to interpret them. They will learn techniques of oratory. They will know the context of the policy abroad, as well as the most common practices in other environments. They can effectively design a personal branding strategy. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. This course is taught in online mode through a virtual platform, allowing the student access to the study, regardless of location or time. In this Campus you will find all teaching materials, works, calendars and a permanent communication system with the tutor and the students. The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. The academic contents are adapted to both Spain and Latin America. EVALUATION Obtaining the final title is subject to the passing of all modules of the course as well... [-]

Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks Open Enrollment United Kingdom UK Online + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Top Online Courses in Marketing. Why join the course? Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful. The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones. Where could this course take me? If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. What and how will I learn? You’ll learn directly from practitioners at companies like Virgin and Google, and watch brand experts in action. You’ll get a rich mixture of powerful theory and practical tools. With branding changing so rapidly, you’ll get the very latest insights and methods from the converging worlds of technology, design and brand. The course ends by setting up the next stage of your journey. We’ll be opening up the many topics in branding that still need research. And you’ll learn how to define your own... [-]

Course in Marketing in a Digital World

Coursera
Online Part time 4 weeks September 2018 USA USA Online

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. [+]

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. Course Overview and Digital Tools for Developing Innovative New Products In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. Then, you will learn how new digital tools are enabling customers to take a more active role in developing and branding the products they consume. Digital Tools for Persuading Customers to Buy Your Products How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities. Digital Tools for Effectively Distributing Your Products How are products being placed and distributed in our digital world? In this module, you learn how new digital tools are dramatically altering the distribution of products and revolutionizing the retail landscape. Digital Tools for Setting the Right Prices for Your Products How are products priced in our digital world? In... [-]

Higher Marketing And Digital Advertising Program

Spain Business School
Online Part time 6 semesters September 2018 Spain Madrid

In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing through the right combination of general knowledge and ... Program [+]

Top Online Courses in Marketing. In the midst of an unprecedented crisis few sectors that continue or have a bigger push to market and steady progress. The increase in digital consumption makes these disciplines professionals are sued every day, more in a continually changing environment. The Superior Digital Marketing Program, through the right mix of general and specific knowledge, allows students to acquire the skills to have a substantial competitive advantage in developing their career skills. For all these reasons, if your future is in marketing, you think digital. THIS COURSE HAS A 50% SCHOLARSHIP FOUNDATION OFFERED BY SPAIN BUSINESS SCHOOL Addressed to The Superior Program in Marketing and Advertising Digital is aimed at all kinds of professionals requiring enter the digital environment concerns on the part of the digital marketing sector of great current demand. It is designed for both profiles management level to middle management, technical profiles, independent professionals, businessmen, entrepreneurs, etc. Succeeding The Superior Program in Digital Marketing has the perfect combination of professionals and teachers to give a theoretical and practical nature and present the latest trends in the digital environment for students to achieve the best specific objectives of the program: Knowing, understanding and applying digital technologies Mastering search engine marketing techniques Meet the new social techniques Approaching trends digital environment Ability to measure and achieve results on actions Advertising in Digital Media Affiliate Marketing. It is also intended to achieve the following overall objectives for all programs Business School Spain: Efficiently directing work teams... [-]

Course in Marketing

International Career Institute
Online Full time Part time Open Enrollment United Kingdom London

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. [+]

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with ICI. Our marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques. Course Outline Specifically, our marketing course will teach you to: Research the market Identify marketing opportunities Profile the market Analyse consumer behaviour for specific markets Implement and monitor marketing activities Make a presentation Design direct response offers Analyse direct marketing databases Selling Distribution and channels of distribution Career Prospects Marketing takes a crucial role in the success of any business. Basically, the role of a marketing staff or manager is to identify the service or product’s target market, know what their consumers want, and match these to what they are selling. The role can be diverse but what remains constant is that every business would greatly benefit from an excellent marketing professional. Salary can range from $25,000 a year to $160,000 depending on the position and company one is working for. After completion of the course, you may consider the following employment opportunities: Brand management Direct marketing Market research and analysis Marketing communications Marketing strategy Product management and development Trade marketing [-]

Email Marketing Foundations Course

Simplilearn
Online Part time Open Enrollment USA USA Online

The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails. [+]

Top Online Courses in Marketing. Key features 2+ hours of high quality e-learning content Covers email marketing terminologies Covers marketing automation Simulation exam Progress quizzes Course completion certificate Course description What’s the focus of this course? Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness. The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails. What are the course objectives? The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about: Techniques to improve traffic, visibility, and awareness of brand or product Marketing business through an e-mail platform Preparing an e-mail list and e-mail campaigns Expanding your subscriber base Tracking, monitoring, and segregating large email sets Email rules and regulations Who should take this course? The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for: Business owners Entrepreneurs Online marketing professionals Marketing professionals Bloggers Fresh graduates Copywriters & content writers PR professionals These industry-leading organizations trust our training Exam & certification What are the pre-requisites for this course? No prior... [-]

Award in Principles of Marketing & Sales

Advenio eAcademy
Online Part time 12 weeks October 2017 Malta Malta Online

This 12 week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. [+]

Course Overview:

This 12 week online course is designed for participants who wish to increase their knowledge and develop their professional skills in the fundamentals of marketing, marketing management, sales techniques and sales management. The marketing component for this short course includes topics such as the marketing concepts, marketing and business relationships, creating a marketing plan, branding, consumer behaviour, digital marketing, strategic marketing, services, advertising and marketing research. The sales component of the programme includes topics on selling skills, the art of persuasion, the sales cycle, sales management, sales forecasting and negotiation skills.

This certificate course consist of 20 modules, each of which comprises various learning objects including:-... [-]


Course: CIW E-Commerce Specialist Training (1D0-525)

E-Careers
Online Part time Open Enrollment United Kingdom UK Online Langley Marish

Be able to demonstrate a working knowledge of e-commerce strategies with this CIW E-Commerce Specialist course. [+]

Top Online Courses in Marketing. What are the objectives of this course? Students will learn methods for conducting business online and managing technical issues associated with creating an e-commerce website. E-commerce foundations Law and the internet Web marketing goals Online product promotion Site usability Customer Relationship Management (CRM) and e-services Business-to-business frameworks E-commerce site creation packages – outsourcing E-commerce site creation software Site development software implementation E-commerce site development using commerce server Creating an online catalogue Inventory control and order processing Payment gateways E-service implementation and support Transaction and website security E-learning solutions Site management and performance testing. Who is it intended for? This course is for anyone who is looking to master e-commerce and site design strategies. Requirements There are no official pre-requisites for this course however, we recommend that candidates already have an understanding of the foundations of web technologies. What marks this course apart? This course is a natural step from the CIW Web Foundations course and goes hand-in-hand with other CIW qualifications. Once students have completed this course they can sit the 1D0-525 exam and function in roles such as web design specialist, marketing executive as well as any other roles in a web marketing team. What happens after requesting information? Once you have enquired you will be contacted by one of our specialist careers advisors who will be able to provide you with any further information you require. [-]

Online Course: New Product Marketing: How to Commercialize Innovation

TU Delft Open & Online Education
Online 4 weeks Netherlands Netherlands Online

This course is for all those involved in innovation who want to turn their product or service into a commercial success. It's designed for product developers, designers and innovation executives who have devoted a lot of their time to creating a new product or service and are now eager to generate demand for it. [+]

Every day money, energy and resources disappear without trace. They are spent on innovative products and services 99% of which never even get noticed. This course will help you to understand and master the concepts behind the successful marketing and launch of new products. You will also learn how to create a brand strategy and a strategic launch plan that will ensure the success of your future products. Sign up for our New Product Marketing online course and discover how to stop spending valuable resources on products that no one ever sees. The world is full of innovation. The biggest challenge is differentiation - how to stand out from the competition. Daily, new products and services are thrust through the digital channels by those in search of a willing audience. In the ocean of competing supply, it's easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a product or service to make its mark? This course is for all those involved in innovation who want to turn their product or service into a commercial success. It's designed for product developers, designers and innovation executives who have devoted a lot of their time to creating a new product or service and are now eager to generate demand for it. This course will provide a step-change in your career as innovator by teaching you how to... [-]

Social Media Marketing Course

Global Edulink
Campus or Online Full time Part time 20 hours Open Enrollment United Kingdom London + 1 more

This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification. In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms. [+]

The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend which helps businesses and organisations connect with their customers online.

This online social media marketing course covers the concept and application of social media marketing, equipping you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.

In brief, this course will teach you how to create a social media strategy to build your business and online marketing campaign. Candidates will be provided with the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other various other platforms.... [-]


Neuromarketing

ADEN Business School
Online Part time February 2018 Argentina Mendoza Panama Panama City Colombia Bogotá Medellin Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel De Tucuman Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Mexico City Buenos Aires Cali Spain Barcelona Madrid San Juan Resistencia Neuquén + 38 more

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. is not currently conceived a program ... [+]

Marketing consists of decisions ranging from positioning, portfolio and product development to the most modern technologies for creating memorable experiences that enhance consumer loyalty (neuromarketing). The same decisions that make the engine Businesswoman action and it depends income of the company thrive. a program that does not include the use of neurosciences applied to marketing and sales, knowledge and identification of social behaviors that make the different communities, different tools and technologies to create experiences and is not currently conceived relations to ensure customer satisfaction and customer loyalty, all expressed through a value proposition. GOALS Upon completion completed, the participant will have achieved the following transfer targets: Provide basic knowledge about current global investment assets in markets Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed. Apply different forms of experiential marketing Develop an action plan relational. Design and implement a successful Value Proposition recipients CEOs, Business Owners and all those who wish to broaden their knowledge in an easy and enjoyable way. Commercial and Marketing Managers, Advertising Agencies, Brand Manager, Product Manager and all professionals in the area of ​​Marketing and Sales who want to learn a new way of marketing. academic content MODULE 1: Marketing and Opportunities MODULE 2: Relationship Company - Market MODULE 3: Plans and Value Propositions [-]

Course: Distance Specialization in Marketing and Commercial Management

EAN University
Online January 2018 Colombia Bogotá

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best [+]

Distance Specialization in Marketing and Commercial Management

Globalization and technology development have made of market competition a more intense and fierce competition; therefore, companies, in order to survive and make profits, need the best specialists in marketing because marketing is essential to conquer the market, drive competition, sell more and generate profits. Indeed, it is one of the most demanded and better paid professions. Every company needs qualified professionals to plan, organize and manage decisions on pricing, distribution, promotion and after-sales services.

Distinguish yourself! Be a successful businessman or professional, and study the Specialization in Marketing and Commercial Management jointly developed by Universidad EAN and Universidad Politécnica de Madrid – CEPADE. This specialization is supported by an updated curriculum, qualified tutors, state-of-the-art technology, a virtual library, and a business and entrepreneurship focus; and can be coursed on-line –from the comfort of your home and on your own schedule.... [-]


Online Search Engine Optimisation Course

Red & Yellow School
Online Part time 6 weeks August 2018 South Africa Cape Town Johannesburg + 1 more

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. [+]

Search Engine Optimisation 2: Advanced Application, is a 6-week fully supported online course, designed to make you an expert in the vital world of Search Engine Marketing. This SEO training offers a deeper exploration into the complex world of SEO and builds on the comprehensive principles laid out in Search Engine Optimisation 1 . This next step in SEO marketing is designed to give you the competitive edge and in-depth knowledge only the experts know. By the end of the course you will have built upon your understanding of search engines, and have advanced skills spanning auditing, keyword research, content optimisation, link building and reporting. The course is highly practical, so that you can immediately apply your learnings as well as explain the theory underlying them. Course Outline The course is broken up into 6 modules over 6 weeks, including a research project, as follows: Module 1: Understanding Search Engines Module 2: Advanced Auditing Module 3: Advanced Keyword Research Module 4: Advanced Content Optimisation Module 5: Advanced Link Building Module 6: Advanced Reporting Why should I take this course? This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques. While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite to joining this advanced course. [-]

Marketing Course Hotels And Restaurants

Estudios Superiores Abiertos de Hostelería
Online Part time September 2018 Spain Zaragoza

This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed ... [+]

Top Online Courses in Marketing. Marketing Course in Hotel and Restaurant Develop a Marketing Plan for your business The tourism marketing will arise from the short-and long-term, an analysis of internal and external reality, defining the market well and know how we want to be perceived to work develop strategies to achieve all that we are tracing. This Marketing Course Hotel and Restaurant aims to train future leaders of the commercial area of ​​a hotel establishment, responsible for advertising hotels, professionals who know how to develop a marketing plan, knowing that it does not depend on the size of the company, but the scope of it, the use of means that it has and the fulfillment of the objectives that have been proposed. Agenda Marketing hospitality and tourism - Description. Marketing-marketing-customer orientation. Philosophy, management and marketing concepts. Satisfaction of human needs. Challenges of marketing. Marketing research and information systems. Definition of trade policy - Marketing in size. SWOT analysis. Operational Marketing. Market segmentation. Competitive environment. Communication policy - Communication. Advertising. Public Relations: PR Distribution Process. Creating a new product. New technologies in marketing and marketing - Marketing and creativity. Internet as a sales channel and distribution. Marketing Plan - Develop a marketing plan. Segmentation and target market selection. Communication plan. The commercial product as Variable - Elements of hotel marketing. Product / Service. The product. Strategies for tourism product. Stages. The pricing policy. Strategy. GOALS With the Course of Marketing for Hotels and Restaurants get that: Understand the needs of... [-]